MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Revenue shifts of your clients: North America is witnessing significant momentum in the adoption of electric construction equipment, which may disrupt the consumption of SBQ steel in the near future. MNM identified the potential shift towards individual segments such as hybrid electric and pure electric equipment, and how this shift would impact the SBQ steel business of the client.

Unknowns: North America has always had a high demand for compact construction equipment. As the client specializes in <5” SBQ steel bars, MNM showcased the shift from backhoe loaders to mini excavators in the North American region and helped the client identify the applications that would create future demand.

Revenue Impact Created: MNM helped the client identify a USD 30 million revenue opportunity by segregating the most important component segments for key construction equipment models. MNM also advised the client to focus on the <5” SBQ steel bar segment, which is the most common bar size in small-sized construction equipment; additionally MNM also  helped the client identify potential buyers across the value chain.