MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

YC Shift: Extensive R&D for flavor innovation and flavor technology has enabled re-introduction of traditional products with new flavor variety and appeal. Flavor manufacturers have established innovation centres to offer customized flavors and blends, aligned to local consumer demands in categories such as savory & snacks, beverages, confectionery, and dairy.

Unknown: Products with ‘organic’ and ‘clean label’ claims are crafting new niche in the Southeast Asian flavors market. Product manufacturers are thus reformulating their product ingredients to serve health & wellness focused consumer segment. Furthermore, consumer willingness to pay premium have enabled usage of exotic tropical flavors, flavors of premium fruits and infused flavors in product categories such as beverages leading to innovative product launches, at the same time serving health centric customer segment. Specific flavors such as meat flavors are experiencing demand in cross products categories such as savory & snacks, driven by greater product appeal and thereby increasing consumer demand.

Interconnections: Botanical extracts which contributes flavor, visual appeal, health attributes, and are sourced naturally, is attracting greater consumer interests, resulting in re-invention of end products.

RI Created: Based on the Southeast Asian market analysis, MnM assisted the client in shortlisting countries- Thailand, Indonesia and Vietnam, to be focused upon for future revenue growth. The market assessment also helped the client in identify key growth segments with significant market potential for increased market foothold, for example, chicken & beef flavor in savory & snacks market in Indonesia. By targeting these markets, the client can generate revenue of US$25 Million in the next 5 years.