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Headline
Helped a key steel and capital goods company in better understanding of European LNG storage tank market on ships and increasing its revenue by entering into the global market.

Problem statement
Our client, a Austria-based steel and capital goods company, was interested in understanding the market potential of LNG storage tanks on ships. The key focus of the client was to understand the market perspective and demand for steel based LNG tanks in Europe.

MnM Approach
MNM provided in-depth information about the LNG storage tank market on ships in Europe. We categorized the focus areas of manufacturers and identified regional drivers that impacted the LNG storage tank market in the region.
We determined the demand for LNG storage tank  on the basis of types with regard to specific applications, as well as provided a section on key market regulations and competitor analysis

Revenue Impact (RI)
Based on our market analysis, the client was able to gain a comprehensive market understanding, identify country-level trends, and develop an appropriate market penetration strategy. The study allowed the client to extend its reach across the region by investing in emerging countries across Europe, with a total revenue impact of ~USD 50 million.  It also helped the client gain an in-depth understanding of its target consumers and focus on achievable targets for the next five years.