MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

The client, one of the players in the Edge AI Software market, was keen to understand the global competitive landscape, key use cases, prominent data sources, major applications, and leading verticals deployed in Edge AI software solutions. The company had limited presence in North America and wanted to increase its market share in the region.

MNM performed a detailed competitive analysis of the region, along with benchmarking key vendors specific to the edge AI software market. MNM identified potential markets and verticals in the region for the client to target for its edge AI software products. These were prioritized based on the current market size, future growth potential, level of competitive intensity, and adoption of edge AI software when compared to other developed markets in the region. MNM also carried out sizing and forecasting of various verticals such as government and public, manufacturing, automotive, energy and utilities, telecom, and healthcare in the region.

MNM helped the company expand its geographic presence in the US. The client was able to tap into new market opportunities worth more than USD 1 million, along with improving its ranking in North America.