MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

The client, an airway management devices manufacturer based in the US, wanted to understand the laryngoscope market, with a special focus on available blade types. They wanted an analysis of laryngoscope blades such as Macinotosh and Miller with a focus on market opportunities in the region.   
MnM Approach
MNM identified the market share of laryngoscope devices in the airway management market and prepared an exhaustive sub-segment portfolio of laryngoscope blades and handles. MNM studied geographical footprint of laryngoscope blades in North America to understand the nation-wise distribution of market shares in the US and Canada.
MNM then studied the applications of laryngoscope blades, to understand its share splits across these countries. 
Simultaneously, MNM interacted with key industry leaders and analyzed the size and growth of the market segments across North America.
Based on the understanding of the primaries conducted, secondary research done, and the ample amount of data in its repository, MNM delivered the market share, size, and compound annual growth rate (CAGR) of different laryngoscope blades across North America. 
Revenue Impact (RI)
The client utilized MNM’s research analysis to understand the dynamics of the laryngoscope blades market and explore opportunities in this space. With the help of MNM’s evaluation of this market, the client was able to generate a revenue impact of ~USD 5 million in next 2 years.