MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Headline:
MNM assisted a client find new pockets of revenue growth by recommending market expansion into the fast-growing regions of North American and APAC.
Problem Statement:
Our client, one of the players in the voice analytics ecosystem, was keen to understand the global competitive landscape, key use cases, major applications, and leading industry verticals deploying voice analytics solutions. The company had limited presence in North America and was looking forward to increasing its market share in the region.
MnM Approach:
MNM started by performing a detailed competitive analysis for the mentioned regions, along with the benchmarking of the key vendors specific to the voice analytics market. MNM identified potential countries in these regions for the client to enter, and industry verticals for its products in voice analytics. These analyses were prioritized based on the current market size, future growth potential, level of competitive intensity, and adoption of voice analytics in comparison to other developed markets prevalent in the region. MNM provided market sizing and forecasting across various industry verticals such as BFSI, retail and eCommerce, telecommunication, healthcare, and government and defense.