MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Problem statement
Our client, one of the top global leaders, was keen to understand the potential of the metal forming machine tools market in the US, Germany, Italy, Japan, and China. Our client wanted to understand which machine type to focus on, which offering and value proposition will help them in expanding their business.
MnM Approach
We identified five countries that were the primary revenue areas for our client’s client in end-use industries such as automotive, aerospace & defense, mining, steel and engineering, construction, and machinery. We also interviewed multiple potential customers in these end-use industries to understand their unmet needs, possible use cases, and their perspective on metal forming machine tools (shearing machine, bending machine, rolling machine, punch press machine, and hydroforming machine).
Further, we helped the client build an understanding of the metal forming machine tools market. We also helped them devise a differentiated product offering and forge a suitable alliance to help them win in this market.
Revenue Impact (RI)
With client estimated revenue in the metal forming market at ~$130–180 million, our work resulted in the client tapping into a ~USD 19 billion markets for the next five years from our recommendations.