MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Client’s Problem statement:
The client, an eminent manufacturer of high-value printed circuit boards, was keen to build a substantive business from SATCOM Equipment Market for Space. The senior management needed to take few crucial decisions such as: which SATCOM Equipment Market for Space to focus on, which countries to prioritize across the planet. The client was interested in crucial information such as data of regional level satellite launches and top suppliers for satellite communication equipment. It needed this information for a superior understanding of revenue vs. price costs.

MnM Approach:
MnM identified key disruptive technology trends with regards to SATCOM Equipment such as 3D Printing RF Equipment and Gallium Nitride (GaN) that changed the revenue mix of our client’s clients in end-use industries such as space satellite operations, scientific research & development, media and entertainment, and defense & intelligence. The client was provided with the volume analysis of satellites, which included volumes of information on CubeSats, Small Satellites, Medium Satellites, and Large Satellites in regions such as North America, Europe, the Middle East and the Asia Pacific. MnM also provided the global list of top suppliers for satellites.
This helped the client to assess the market potential and identify high-impact use cases for tapping into the SATCOM Equipment Market for Space. Further, MnM also supported the client to understand the competitive landscape, varying business models and strategies of different players in the SATCOM Equipment Market for Space. The client could devise a differentiated product offering and forge suitable alliances to help it win in this market.

Revenue Impact (RI):
The client could tap into an approximate USD 1.0 billion market, with projected revenue of USD 40 million in three years, based on MnM’s expert recommendations.