MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Client’s Problem statement

The client, one of the top 10 inflight-technology companies, was interested to uncover the opportunities for LED lightings in the aircraft OEM market and aftermarket. The senior management wanted MnM’s assistance to tackle crucial decisions like which countries to prioritize, which end-use industries to focus on, and which value proposition would help it win.

MnM Approach

MnM identified key disruptive technology trends concerning aircraft lighting that changed the revenue mix of the client’s clients in end-use industries such as aftermarket and OEM. For instance, in the aftermarket, airlines are frequently changing existing lights with LED lights due to the latter’s long life cycle. However, the aircraft OEMs have started installing LED lights while linefiting of an aircraft. MnM also interviewed a host of potential customers, manufacturers, suppliers to understand their unmet needs, potential use cases and benefits, which they derived from LED lighting technologies and what they looked for in a technology partner. Benchmarking of supply-side data of lighting products was collected from top manufacturers, to analyze the global market share. MnM provided the volume analysis of aircraft lights in OEM and aftermarket, which also included volume analysis of different types of lights used in the interior and exterior of an aircraft.

This helped the client to assess the market potential and identify high growth niche markets in the aircraft OEM and aftermarket. Further, MnM also helped the client understand the competitive landscape, varying business models and strategies of different players in the aircraft lighting market. This helped the client devise a differentiated product offering and forge suitable alliances to win in this market.

Revenue Impact (RI)

The client tapped into this multi billion market, with projected revenue of ~USD 100 million in three years.