MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Client’s Problem statement

Our client, a leader in space services, was keen to build a substantive business in the Space Situational Awareness (SSA) market in Europe. The senior management wanted to take many crucial decisions such as: which SSA capability to focus on, which value proposition would help them win, which countries in the European Union to prioritize, and to focus on which end-use industries.

MnM Approach
We started by identifying key disruptive technology trends that were changing the revenue mix of our client’s clients, who were: satellite operators, satellite owners, space agencies, space insurance companies, energy industry, air navigation service providers across Europe. We also interviewed a host of potential customers in end-use industries to understand their unmet needs, what they looked for in a technology partner, possible use cases, and benefits from the SSA sensing technology.

Our work helped the client assess the market potential, high impact use cases, expected revenue forecast of high-quality Low Earth Orbit debris raw sensor data, gain information on an advanced software facility like Comspoc, know about applications such as space event generator and their uses by end-users like governments, military, and commercial entities. Further, we also helped the client understand the competitive landscape, varying business models and strategies of different players in space situational awareness. Thanks to our help, the client was successful in devising a differentiated product offering and forging suitable alliances to win in this market.

Revenue Impact (RI)
Our work resulted in the client tapping into an approximate USD 1.4 billion market, with projected revenue of USD 300 million in three years.