MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Clients Problem Statement

  • Our client, engaged in manufacturing starch, sweeteners, ethanol, and alcohol in France, was keen to enter the dextrose and maltodextrin market in France. The client wanted to understand the shift in consumer preferences from glucose syrups to dextrose and maltodextrin among target customers in France.


MnM Approach

  • MNM provided an inside-out perspective on the market potential of dextrose and maltodextrin in application areas such as confectionery, bakery, dairy, and beverages in Europe. MNM identified end-use applications with high potential (other than food & beverages) such as pharmaceuticals, personal care products, and pulp & paper.
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  • We also interviewed potential customers in end-use industries to understand their unmet needs and demand for sweeteners from different sources.


Revenue Impact (RI)

  • Our findings helped the client understand the market penetration of dextrose and maltodextrin among target customers and devise an appropriate market penetration strategy. It was able to better understand the regional market scenario, upcoming application segments, and competitor strategies. This allowed it to devise a targeted product offering to penetrate new revenue pockets, projected at USD 50–100 million in five years.
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