MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Client Problem Statement
Our client, a Germany-based spray drying equipment company, was interested in understanding the market potential of spray drying equipment in the food & beverages industry. The key focus of the client was to understand the market perspective and demand for spray drying equipment in Europe.

MnM Approach
MNM provided in-depth information about the food & beverages sector in Europe. We categorized the focus areas of manufacturers and identified regional drivers that impacted the spray drying equipment industry in the region.

We determined the demand for spray drying equipment in the food sector with regard to specific applications, as well as provided a section on key market regulations and competitor analysis.

Revenue Impact(RI)
Based on our market analysis, the client was able to gain a comprehensive market understanding, identify country-level trends, and develop an appropriate market penetration strategy. The study allowed the client to extend its reach across the region by investing in emerging countries across Europe, with a total revenue impact of ~USD 120 million in the next five years.  It also helped the client gain an in-depth understanding of its target consumers and focus on achievable targets for the next five years.