MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Clients Problem Statement
Our client, an American food additive manufacturer, wanted to understand the different uses of calcium propionate in the food industry and related demand among target customers in the region.


MnM Approach
In its study, MNM provided a comprehensive understanding of the market potential of calcium propionate in terms of sub-applications such as bakery, dairy and frozen desserts, meat, and fish and seafood.

We also interviewed potential customers in end-use industries to ascertain their needs and demand for calcium propionate in different food products, as well as understand in what forms they prefer to add calcium propionate in different food applications.


Revenue Impact (RI)
Our findings helped the client analyze the regional market, upcoming application segments, and competitor strategies of different players. The study also allowed the client to devise its market penetration strategy and target new revenue sources, with projected revenue of USD 3–4 million in five years. The client was able to understand the key emerging applications of calcium propionate in the food industry and the potential market in the US.