MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Client’s Problem Statement

A leading solutions vendor for retail services wanted information about the penetration of loyalty management services across the retail and hospitality industry vertical within the Middle East & Africa and Asia Ptraacific regions. The client also wanted information about market opportunities in the target geographies.

MnM Approach

MnM started by identifying the key trends and use cases to analyze the proliferation of loyalty management solutions and their potential development by respective players in the market.
Detailed information about loyalty management solutions within the Middle East & Africa and Asia Pacific, along with the partnerships of the key vendors, were studied as per client requirements. Broad use case scenarios to support market growth within the retail and hospitality segment in the targeted geographies were listed with their potential market opportunities. Our analysis helped the client target opportunities worth ~USD 3 billion in the Middle East & Africa and Asia Pacific geographies.

Revenue Impact (RI)

MnM assisted the client tap into a USD 7 billion market, with projected revenue growth of USD 11 million within four years of our recommendations.