MI Cloud allows all employees, regardless of rank, democratic access to cutting edge market research data. It helps B2B companies translate growth intelligence to revenue intelligence, enables teams and partners to collaborate on analysis, insights and decision making while identifying niche market opportunities arising out of disruptions. It also enables gathering of intelligence by taking advantage of proven and highly scalable data analysis and insights.

Client’s Problem statement

Our client, a top 5 tech electronic system integrator globally, was keen to build a substantive business from robot end effector across globe. The senior management needed to take a host of crucial decisions – which industry verticals to focus on, which countries to prioritise, which applications to focus on & what offering/ value proposition to build for target customers.

MnM Approach

MNM assisted the client with an outside-in perspective on the market potential of various robot end effectors such as welding guns, grippers, suction cups, tool changers, and clamps by various industry verticals. Further, we helped them identify the highest potential end use industries viz. automotive, and potential customers in each industry. MNM also helped them better understand the competitive landscape, varying business models & strategies of different players to win in these markets. This helped them devise a differentiated product offering. MNM also interviewed a host of potential customers in end-use industries to understand their unmet needs, segment attractiveness indices and 3*3 matrix on company attractiveness and what they looked for in a technology partner. This helped our client refine their value proposition to quickly gain share.

Revenue Impact (RI)

Our work resulted in the client tapping in a robotic end effector market across precision engineering and optics vertical worth USD 316 Million by 2024