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Regional Insights: North America's Dominance in the Industrial IoT Market

Shweta Surender, 18 Sep 2024

The North America industrial IoT market is experiencing unprecedented growth, with the United States at the forefront of this technological revolution. As a global manufacturing hub, North America has embraced Industrial Internet of Things (IIoT) technologies across various sectors, including manufacturing, oil and gas, and agriculture. This rapid adoption has a significant impact on operational efficiency, productivity, and cost reduction, propelling the region to a dominant position in the global IIoT landscape.

North America's Dominance in the Industrial IoT Market

This article delves into the key factors driving North America's leadership in the industrial IoT space. It examines the leading IIoT technologies gaining traction in the region, such as remote monitoring, device management, and manufacturing execution systems. The piece also highlights major market players shaping the industry and explores the challenges and opportunities that lie ahead for businesses looking to leverage IIoT solutions. By analyzing these aspects, readers will gain valuable insights into the current state and future prospects of the North American industrial IoT market.

Leading IIoT Technologies in North America

The North America industrial IoT market has experienced significant growth, driven by advancements in automation and the adoption of Industry 4.0 principles. This technological revolution has led to the development and implementation of various cutting-edge IIoT technologies across different sectors. Let's explore some of the leading IIoT technologies that are shaping the industrial landscape in North America.

Sensors and Actuators

Smart sensors and actuators have become critical components in the Industrial Internet of Things (IIoT) ecosystem. These devices play a crucial role in collecting and processing data from the physical environment, enabling real-time monitoring and control of industrial processes.

Smart sensors are designed to take input from the physical environment, such as flow or pressure, and use built-in computing resources to perform predefined functions. They can store configuration parameters, scale input to specified ranges, generate alarms, and provide calculated values. For instance, the Aventics AF2 flow sensor can measure air flow rate, pressure, temperature, and velocity, allowing for complex calculations like mass flow rate in real-time.

Similarly, smart actuators integrate additional capabilities such as control algorithms and communication interfaces. These devices utilize digital communication protocols like Ethernet, OPC UA, MQTT, or IO-Link to ensure fast and efficient real-time data transfer. The integration of microprocessors or microcontrollers enables these devices to run complex algorithms, interpret collected data, and make decisions based on identified patterns.

The adoption of smart sensors and actuators has led to enhanced precision control, improved diagnostics, and seamless integration between devices and control systems. As processing power becomes more compact and powerful, these smart devices are expected to deliver more relevant data, enabling more precise control, enhanced diagnostics, and connectivity across the plant floor and beyond.

Industrial Robotics

The industrial robotics sector has seen substantial growth in North America, with the market projected to reach approximately USD 20.00 billion by 2027. The integration of advanced robotics into industrial operations has driven high-tech efficiencies previously unattainable.

According to the International Federation of Robotics (IFR), total robot installations in North American manufacturing rose by 12% in 2022, reaching 41,624 units. The automotive industry has been the top adopter, with demand from car components manufacturers hitting 48% in 2022 in the U.S. alone.

In Canada, robot installations have largely depended on automotive industry investments, accounting for roughly 40% of all installations. Mexico has also seen significant growth, with robotics sales in the automotive sector growing by 16% and reaching 4,222 units in 2022.

The adoption of industrial robots has led to increased production, reduced human fatigue, and decreased overtime hours. As Industry 4.0 technologies continue to advance, new maintenance tactics, more autonomous robots, and collaborative robotics technologies are being developed, further revolutionizing industrial operations.

Cloud and Edge Computing

Cloud and edge computing have emerged as crucial technologies in the IIoT landscape, enabling more efficient data processing and analysis. While cloud computing has been a cornerstone of IIoT implementations, edge computing is gaining traction as a complementary technology that addresses specific challenges related to latency and bandwidth.

Edge computing brings the power of cloud computing closer to the customer premises at the network edge, allowing for real-time computation, analysis, and decision-making. This approach is particularly beneficial for IIoT applications and devices that require real-time processing and have stringent latency requirements.

The benefits of edge computing in IIoT include:

  1. Reduced latency: By processing data at the edge, the need for data to traverse long distances to distant servers or cloud environments is eliminated, resulting in faster response times.
  2. Improved bandwidth utilization: Edge computing reduces the amount of data that needs to be transmitted over networks, optimizing bandwidth usage.
  3. Enhanced security: With data processing occurring closer to the source, the vulnerability associated with transmitting data over long distances is minimized.

Multi-access Edge Computing (MEC) is an emerging technology that enables cloud computing capabilities at the edge of cellular networks, providing ultra-low latency for time-sensitive applications across various industry sectors, including healthcare, telecommunications, and finance.

As IIoT applications and devices continue to proliferate, the adoption of edge computing is expected to accelerate, driven by its ability to address latency, bandwidth, and security challenges in industrial environments.

Regional Market Leaders

The North American industrial IoT market is dominated by three key players: the United States, Canada, and Mexico. Each country has its unique strengths and contributions to the region's IIoT landscape.

United States

The United States stands as the undisputed leader in the North American industrial IoT market. With revenues exceeding USD 141.00 billion in 2022, the U.S. has established itself as the global market leader. This dominance is driven by a thriving ecosystem of innovative companies that are reshaping industries, boosting productivity, and enhancing quality of life through IoT solutions.

American companies are at the forefront of IoT mobile app development, influencing the evolution of smart devices and connected technologies across various sectors. These firms play a crucial role in realizing the full potential of the Internet of Things, addressing some of the most pressing challenges facing society today.

The U.S. IoT landscape has a significant impact on the global stage, with companies focusing on areas such as security, software development, and data analytics. Their innovations have streamlined operations, stimulated economic growth, and created solutions that are shaping the digital future not only of the United States but also of the world at large.

Canada

Canada has emerged as a significant player in the North American industrial IoT market, with a diverse range of companies contributing to its growth. The country boasts a robust ecosystem of IoT development firms, each specializing in different aspects of the technology.

Several Canadian companies have gained recognition for their expertise in IoT solutions:

  1. Very: An IoT technology firm known for creating efficient, scalable solutions for commercial, industrial, and consumer IoT projects.
  2. Guaraná Technologies: A mobile agency based in Toronto, focusing on IoT mobile app development.
  3. Macadamian Technologies: A company with over 20 years of experience in full-service software development and design, including IoT solutions.
  4. MistyWest: A Vancouver-based IoT development company specializing in custom solutions.
  5. Sierra Wireless: An established IoT development company founded in 1993, known for its innovative approaches to connected technologies.

These companies, along with many others, have contributed to Canada's growing reputation in the IoT sector, offering solutions ranging from product design to software development and AI integration.

Mexico

Mexico, while not as advanced as its northern neighbors in IoT adoption, is making significant strides in the industrial IoT market. According to the Organization for Economic Cooperation and Development, approximately 8 million objects in Mexico are connected through sensors and technology, representing 6.3% of the country's population. This places Mexico 18th in a survey of 24 countries in terms of IoT adoption.

Despite lagging behind the U.S. and China in IoT investment, Mexico has shown promising growth:

  1. Adoption rate: About 30% of companies in Mexico have adopted advanced IoT technologies, using them to view real-time production data, improve efficiency, and create new business models.
  2. Regional leadership: Mexico's investment in technology ranks second among Latin American countries, behind only Argentina.
  3. Future prospects: The expansion of internet bandwidth capacity to 5G is expected to facilitate further growth in the Mexican IoT market.

These developments present opportunities for collaboration between North American countries, with potential for U.S. and Canadian companies to find market opportunities in Mexico as IoT technologies further penetrate the economy.

Challenges and Opportunities

The North America industrial IoT market faces several challenges while also presenting significant opportunities for growth and innovation. This section explores the key issues and potential advancements in the industry.

Data Security Concerns

As industrial IoT deployments continue to expand, data security has emerged as a critical concern for organizations. The interconnected nature of IIoT devices creates an expanded attack surface, making systems vulnerable to various threats. Some of the primary security risks include:

  1. Eavesdropping attacks: Hackers can intercept data transmitted by endpoint devices, potentially compromising sensitive information.
  2. Device hijacking: IoT sensors or endpoints can be taken over, leading to serious data breaches and potential control of manufacturing processes.
  3. Distributed Denial-of-Service (DDoS) attacks: Overwhelming traffic can flood endpoint devices, causing system downtime and disrupting operations.
  4. Device spoofing: Attackers may disguise themselves as trusted devices to send false information, potentially altering manufacturing processes.

To mitigate these risks, organizations must implement robust security measures, such as data encryption, regular hardware and software updates, and hardware-based VPN solutions. Additionally, implementing network segmentation and real-time monitoring can help protect IoT-powered enterprises from data breaches.

Skill Gap

The industrial IoT sector is grappling with a significant skills shortage, which has become a major barrier to innovation and effective deployment. Research by Inmarsat reveals that:

  1. 37% of respondents cited a lack of in-house skills as the top barrier to IoT deployment.
  2. 50% of organizations reported a shortage of cybersecurity talent.
  3. 49% lacked staff with data science and analytics skills.
  4. 48% needed additional technical support personnel.
  5. 47% required expertise in connectivity technology.

This skills deficit is more pronounced at operational levels, with only 27% of organizations having the required skills for ongoing support and maintenance of IoT projects. To address this challenge, businesses need to:

  1. Develop formal IoT strategies to prioritize skills development at the boardroom level.
  2. Invest in upskilling existing employees and recruiting new talent.
  3. Collaborate with IoT service providers to access necessary expertise.

5G Network Deployment

The rollout of 5G networks presents both challenges and opportunities for the North American industrial IoT market. Key developments include:

  1. High population coverage: 5G population coverage in North America reached around 85% by the end of 2023, creating fertile ground for technology innovation.
  2. Rapid adoption: 5G smartphone subscriptions have grown faster than any previous generation.
  3. Revenue growth: Service providers have been able to turn declining revenues per subscriber from 4G into growth with 5G.
  4. Fixed Wireless Access (FWA): This has become the second-largest 5G use case, reaching around 9 million connected business and residential locations across the US in Q1 2024.
  5. Performance improvements: 5G in the mid-band spectrum has closed the performance gap compared to wired infrastructure, meeting the new FCC benchmark of 100/20 Mbps for fixed broadband.

However, challenges remain:

  1. Revenue growth is still below inflation, requiring further innovations in connectivity, devices, and applications to deliver on the full 5G potential.
  2. Scaling down from large venues to smaller key locations requires careful planning and execution.
  3. The technology ecosystem must leverage the powerful 5G infrastructure to create the next generation of innovations.

As the industrial IoT landscape continues to evolve, addressing these challenges and capitalizing on the opportunities presented by 5G will be crucial for organizations looking to harness the full potential of IIoT technologies in North America.

Conclusion

The North American industrial IoT market has a significant influence on global technological advancement, with the United States leading the charge. The adoption of cutting-edge technologies like smart sensors, industrial robotics, and edge computing has made a big impact on operational efficiency and productivity across various sectors. What's more, the market leaders in the region are driving innovation and setting new standards for IIoT implementation worldwide.

Despite the progress, the industry faces challenges such as data security concerns and a skills gap that need to be addressed to unlock its full potential. However, the ongoing rollout of 5G networks presents exciting opportunities to drive further growth and innovation in the IIoT space. As the market continues to evolve, businesses that can navigate these challenges and capitalize on emerging technologies will be well-positioned to thrive in the rapidly changing industrial landscape.

FAQs

What is the size of the IoT market in North America and how does it compare globally?

In 2022, North America's IoT market, led by the United States, generated revenues exceeding USD 141.00 billion. This positions the U.S. ahead of China, which is the largest producer of IoT devices.

What are the global market projections for the Internet of Things (IoT) up to 2029?

The global IoT market was valued at USD 194.4 billion in 2024 and by 2029, it is projected to reach USD 286.3 billion, with a CAGR of 8.1% during the forecast period.

What are the future revenue projections for the industrial IoT sector?

For the year 2024, the revenue in the industrial IoT sector is projected to hit USD 194.4 billion. The sector is expected to grow at a steady annual rate of 8.1% from 2024 to 2029.

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