Radar Level Transmitter Market by Technology (Contact (Guided Wave Radar), Noncontact (Pulsed & FMCW)), Frequency (C & X, K, and W Band), Application (Liquids, Solids), Industry (Oil & Gas, Chemicals, Food & Beverages), and Region - Global Forecast to 2023
[145 Pages Report] The radar level transmitter market was valued at USD 405.1 million in 2017 and is expected to reach USD 581.2 million by 2023, growing at a CAGR of 6.3% from 2018 to 2023. Benefits of high accuracy, reliability, and stability offered by radar level transmitters; increasing demand for radar level transmitter in the water & wastewater industry; and growing emphasis on optimum utilization and efficiency of assets are the key factors driving the market’s growth. The base year considered for the study is 2017, and the forecast period considered is from 2018 to 2023. The report provides detailed information regarding the major factors influencing the growth of this market.
Benefits of high accuracy, reliability, and stability is driving the growth of radar level transmitters
Radar level transmitters are reliable, more accurate, and best suited for unstable process conditions vs. other level measurement technologies. Radar level technology offers a level measurement solution for almost every application involving solids and liquids. Radar level transmitters also work well with boiling surfaces, recirculating fluids, propeller mixers, and aeration tanks. Different types of radar level transmitters provide varied levels of accuracy depending on the type of media. Some of the key advantages of radar level transmitters are as follows:
- Changes in dielectric, conductivity, density, pressure, temperature, and most vapor space conditions have no impact on the accuracy of level measurements
- Radar transmitters have no moving parts, so maintenance is minimal
- Ease of installation and accessibility typically located at the top of the tank, these transmitters are simple to install and remove as necessary
- Suitable for unstable process applications such as high temperatures, high pressures, and sticky fluids
Market Dynamics
The Objectives of the Study are as follows:
- To define, describe, and forecast the radar level transmitter market, in terms of value, based on technology, application, frequency range, industry, and region
- To define, describe, and forecast of the market, in terms of volume, based on technology
- To forecast the market size, in terms of value, for various segments with regard to four main regions—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To provide detailed information regarding major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
- To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the overall market
- To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contribution to the overall market
- To strategically profile key players and comprehensively analyze their market ranking and core competencies, and detail the competitive landscape for market leaders
- To provide a detailed overview of the value chain of the market
- To analyze competitive developments such as product launches, acquisitions, and joint ventures in market
- To strategically profile key players in the market and comprehensively analyze their market position in terms of ranking and strategies
Research Methodology:
This research study incorporates the use of secondary sources, such as annual reports, directories, and databases (Hoovers, Bloomberg BusinessWeek, Factiva, OneSource, etc.) to identify and collect information for an extensive technical, market-oriented, and commercial study of market. To find the overall market size, top-down and bottom-up approaches have been used to estimate sizes of other individual markets by using percentage splits from secondary sources as well as with the help of primary research. Market breakdown and data triangulation procedures have also been employed to complete the overall market engineering process and arrive at exact statistics for all segments and subsegments. The entire procedure included studying annual and financial reports of the top market players, and extensive interviews with industry leaders such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) pertaining to the market.
The figure below shows the breakdown of primaries, on the basis of company type, designation, and region, contacted during the research study.
To know about the assumptions considered for the study, download the pdf brochure
Market Ecosystem:
As of 2017, Endress+Hauser (Switzerland), VEGA Grieshaber (Germany), Emerson Electric (US), Siemens (Germany), and KROHNE Messtechnik (Germany) were the major players in the radar level transmitter market.
Other players in the radar level transmitter market include ABB (Switzerland), Honeywell (US), Yokogawa Electric (Japan), AMETEK (US), Magnetrol International (US), Schneider Electric (France), WIKA Alexander Wiegand Beteiligungs (Germany), Bürkert Fluid Control Systems (Germany), Pepperl+Fuchs (Germany), Automation Product Group (APG) (US), Nivelco Process Control (Hungary), Finetek Group (Taiwan), Matsushima Measure Tech (Japan), Spectris (Omega engineering) (US), and Flowline (US).
Target Audience of the Report:
- Distributors of radar level transmitters
- Manufacturers of radar integrated circuits
- Government bodies, venture capitalists, and private equity firms
- Designers and manufacturers of radar level transmitters
- Manufacturers of the radar transmitter components
- Process instrumentation suppliers
- Process industry associations
- Research organizations, associations, and consulting companies
- System integrators
- Technology consultants
- Value-added resellers
“This study answers several questions for stakeholders, primarily the market segments to focus on in the next 2–5 years for prioritizing efforts and investments.”
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Scope of the Report:
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In this report, the overall radar level transmitter market has been segmented based technology, frequency range, application, industry, and region.
Radar Level Transmitter Market, By Technology:
- Contact (Guided Wave Radar)
- Noncontact (Pulsed and FMCW Radar)
Noncontact Radar Level Transmitter Market, By Frequency Range
- C and X Band
- K Band
- W Band
Radar Level Transmitter Market, By Application
- Liquids, Slurries, and Interfaces
- Solids
Radar Level Transmitter Market, By Industry
- Oil & Gas
- Chemicals
- Water & Wastewater
- Food & Beverages
- Pharmaceuticals
- Power Generation
- Metals & Mining
- Others (Cement, Pulp & Paper, and Marine)
Radar Level Transmitter Market, By Region
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Rest of Europe (Netherlands, Russia, Spain, Denmark, Austria, Belgium, Sweden, Finland, Norway, Switzerland, Ireland, and Poland)
- Asia Pacific (APAC)
- China
- Japan
- South Korea
- India
- Rest of APAC (Australia, New Zealand, Singapore, Indonesia, Malaysia, Taiwan, Vietnam, and Thailand)
- Rest of the World (RoW)
- South America
- Middle East and Africa
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to a company’s specific need. The following customization options are available for the report.
Company Information
Detailed analysis and profiling of additional market players (up to 5)
The radar level transmitter market is estimated to be worth USD 428.0 million by 2018 reach USD 581.2 million by 2023, growing at a CAGR of 6.3% during the forecast period. Benefits of high accuracy, reliability, and stability offered by radar level transmitters; increasing demand for radar level transmitter in the water & wastewater industry; and growing emphasis on optimum utilization and efficiency of assets are the key factors driving the market’s growth. The market has been segmented based on technology, frequency range, application, industry, and region.
In 2017, noncontact technology held a larger share (than contact technology), in terms of value, of the overall radar level transmitter market. However, contact technology (guided wave radar) held a larger share in terms of volume. Traditionally, three different frequency bands have been used for noncontact radar level measurements—the C-band (~6 GHz), the X-band (~10 GHz), and the K-band (~26 GHz). Recently, noncontact radar level transmitters using 75–85 GHz frequencies (the lower part of the W-band) have been introduced in the market as an additional option. The use of 75–85 GHz transmission frequencies has improved focusing of radar transmitters, allowing for more accurate and reliable measurements in tanks with agitators, heating coils, and other internal obstructions.
K-band frequency range held the largest share of the noncontact radar level transmitter market. K band radar level transmitters are the most widely used transmitters in process industries. These transmitters have a more focused beam angle and smaller process connection sizes than C and X band radar level transmitters. Such transmitters are ideal for use in tanks and vessels with moderate process conditions and long distance applications with smooth surfaces.
Radar level transmitters are used for liquid, slurries, solids, and interface measurement. Guided wave radar transmitters are commonly used for measuring levels of media such as paint, latex, animal fat, soy bean oil, saw dust, carbon black, titanium tetrachloride, salt, and grain. Though noncontact radar level transmitters can measure levels of both solid and liquid media, they are mostly used for liquid level measurement in industries such as food & beverages, pharmaceuticals, chemicals, and oil & gas. With an increasing adoption in industries such as food & beverages, cement, and metals & mining, the demand for radar level transmitters is likely to grow at a higher rate for solids measurement applications during the forecast period.
The oil & gas industry is estimated to hold the largest share of the radar level transmitter market in 2018 due to demand for reliable and accurate level measurement systems. Radar level transmitters are used for a variety of processes in the oil & gas industry, including level monitoring in effluent tanks, oil separators, and hydraulic oil tanks. Radar level transmitters provide a high high-performance, and cost-effective measurement means for continuous level measurement in the oil & gas industry.
The market in APAC is expected to be the fastest-growing one globally. The region has witnessed a significant growth in manufacturing activities due to low manufacturing costs and supportive local governments. Furthermore, the growing demand for petrochemicals and increasing population in countries such as China and India are fueling chemicals and pharmaceuticals industries in APAC. India and China are considered huge markets for radar level transmitters owing to growing industrial manufacturing activities in these countries. Investments in municipal water sector is expected to be high in APAC countries. This factor offers opportunities for radar level transmitters to penetrate the water & wastewater industry further.
Oil & gas and petrochemicals are among the key end-use industries of radar level transmitters. Numerous changes in these industries, such as fluctuations in the price of crude oil globally due to a price war between Organization of the Petroleum Exporting Countries (OPEC) and Non-OPEC countries, are restraining the growth of the radar level transmitter market.
As of 2017, Endress+Hauser (Switzerland), VEGA Grieshaber (Germany), Emerson Electric (US), Siemens (Germany), and KROHNE Messtechnik (Germany) were the major players in market. These players are focusing on product launches and expansions to enhance their product offerings and expand their businesses.
Other players in the radar level transmitter market include ABB (Switzerland), Honeywell (US), Yokogawa Electric (Japan), AMETEK (US), Magnetrol International (US), Schneider Electric (France), WIKA Alexander Wiegand Beteiligungs (Germany), Bürkert Fluid Control Systems (Germany), Pepperl+Fuchs (Germany), Automation Product Group (APG) (US), Nivelco Process Control (Hungary), Finetek Group (Taiwan), Matsushima Measure Tech (Japan), Spectris (Omega engineering) (US), and Flowline (US).
Critical Questions:
- How do radar level transmitter manufacturers position themselves in this competitive market?
- Which are the major industries that adopt radar level transmitters to the maximum?
- What are the growth perspectives of this market in different regions?
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Table of Contents
1 Introduction (Page No. - 14)
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for This Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.3 Secondary and Primary Research
2.1.3.1 Key Industry Insights
2.1.3.2 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 27)
4 Premium Insights– Radar Level Transmitter Market (Page No. - 32)
4.1 Lucrative Opportunities for Radar Level Transmitter Market
4.2 Noncontact Market, By Region
4.3 Contact Market, By Industry
4.4 Market, By Technology
4.5 Market in North America, By Industry and Country
4.6 Market, By Region
5 Market Overview (Page No. - 35)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 High Accuracy, Reliability, and Stability Offered By Radar Level Transmitters
5.2.1.2 Increasing Demand for Radar Level Transmitters in Water & Wastewater Industry
5.2.1.3 Growing Emphasis on Optimum Utilization and Efficiency of Assets
5.2.2 Restraints
5.2.2.1 Fluctuating Market Trends Observed in Mature End-User Industries Likely to Hamper Demand for Radar Level Transmitters
5.2.3 Opportunities
5.2.3.1 Wireless Connectivity for IoT-Enabled Systems
5.2.3.2 Industrial Growth in Emerging Economies
5.2.4 Challenges
5.2.4.1 Technical Issues Related to Accuracy in Measurement
5.2.4.2 Cybersecurity Risks
5.3 Value Chain Analysis
6 Radar Level Transmitter Market, By Technology (Page No. - 42)
6.1 Introduction
6.2 Contact (Guided Wave Radar)
6.3 Noncontact
6.3.1 FMCW Radar
6.3.2 Pulsed Radar (Free Space Radar)
7 Noncontact Radar Level Transmitter Market, By Frequency Range (Page No. - 58)
7.1 Introduction
7.2 C and X Band
7.3 K Band
7.4 W Band
8 Radar Level Transmitter Market, By Application (Page No. - 63)
8.1 Introduction
8.2 Liquids, Slurries, and Interfaces
8.3 Solids
9 Radar Level Transmitter Market, By Industry (Page No. - 68)
9.1 Introduction
9.2 Oil & Gas
9.3 Chemicals
9.4 Water & Wastewater
9.5 Food & Beverages
9.6 Pharmaceuticals
9.7 Power Generation
9.8 Metals & Mining
9.9 Others
10 Radar Level Transmitter Market, By Region (Page No. - 81)
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Rest of Europe
10.4 APAC
10.4.1 China
10.4.2 Japan
10.4.3 South Korea
10.4.4 India
10.4.5 Rest of APAC
10.5 RoW
10.5.1 South America
10.5.2 Middle East and Africa
11 Competitive Landscape (Page No. - 100)
11.1 Overview
11.2 Ranking Analysis: Radar Level Transmitter Market
11.3 Competitive Scenario
11.3.1 Product Launches
11.3.2 Acquisitions
11.3.3 Business Expansions
11.3.4 Partnerships and Collaborations
12 Company Profiles (Page No. - 107)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Key Players
12.1.1 Emerson Electric
12.1.2 Endress+Hauser
12.1.3 Siemens
12.1.4 Vega Grieshaber
12.1.5 Krohne Messtechnik
12.1.6 ABB
12.1.7 Honeywell
12.1.8 Yokogawa Electric
12.1.9 Ametek
12.1.10 Magnetrol International
12.1.11 Schneider Electric
12.2 Other Key Players
12.2.1 Wika Alexander Wiegand Beteiligungs
12.2.2 Bürkert Fluid Control Systems
12.2.3 Pepperl+Fuchs
12.2.4 Automation Product Group
12.2.5 Nivelco Process Control
12.2.6 Finetek Group
12.2.7 Matsushima Measure Tech
12.2.8 Spectris (Omega Engineering)
12.2.9 Flowline
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 138)
13.1 Insights of Industry Experts
13.2 Discussion Guide-Radar Level Transmitter Market
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables (66 Tables)
Table 1 Market, in Terms of Value and Volume, 2015–2023
Table 2 Comparison of Radar and Ultrasonic Level Transmitters
Table 3 Market, By Technology, 2015–2023 (USD Million)
Table 4 Market, By Technology, 2015–2023 (Thousand Units)
Table 5 Market, By Industry, 2015–2023 (USD Million)
Table 6 Market for Oil & Gas, By Region, 2015–2023 (USD Million)
Table 7 Market for Chemicals, By Region, 2015–2023 (USD Million)
Table 8 Market for Water & Wastewater, By Region, 2015–2023 (USD Million)
Table 9 Market for Food & Beverages, By Region, 2015–2023 (USD Million)
Table 10 Market for Pharmaceuticals, By Region, 2015–2023 (USD Million)
Table 11 Market for Power Generation, By Region, 2015–2023 (USD Million)
Table 12 Market for Metals & Mining, By Region, 2015–2023 (USD Thousand)
Table 13 Market for Others, By Region, 2015–2023 (USD Thousand)
Table 14 Market, By Industry, 2015–2023 (USD Million)
Table 15 Market for Oil & Gas, By Region, 2015–2023 (USD Million)
Table 16 Market for Chemicals, By Region, 2015–2023 (USD Million)
Table 17 Noncontact Radar Level Transmitter Market for Water & Wastewater, By Region, 2015–2023 (USD Million)
Table 18 Market for Food & Beverages, By Region, 2015–2023 (USD Million)
Table 19 Market for Pharmaceuticals, By Region, 2015–2023 (USD Million)
Table 20 Market for Power Generation, By Region, 2015–2023 (USD Million)
Table 21 Market for Metals & Mining, By Region, 2015–2023 (USD Million)
Table 22 Market for Others, By Region, 2015–2023 (USD Million)
Table 23 Market, By Frequency Range, 2015–2023 (USD Million)
Table 24 Market for C and X Band, By Application, 2015–2023 (USD Million)
Table 25 Market for K Band, By Application, 2015–2023 (USD Million)
Table 26 Market for W Band, By Application, 2015–2023 (USD Million)
Table 27 Market, By Application, 2015–2023 (USD Million)
Table 28 Market, By Application, 2015–2023 (USD Million)
Table 29 Market, By Application, 2015–2023 (USD Million)
Table 30 Market for Liquids, Slurries, and Interfaces, By Frequency Range, 2015–2023 (USD Million)
Table 31 Market for Solids, By Frequency Range, 2015–2023 (USD Million)
Table 32 Market, By Industry, 2015–2023 (USD Million)
Table 33 Market for Oil & Gas, By Region, 2015–2023 (USD Million)
Table 34 Market for Oil & Gas, By Technology, 2015–2023 (USD Million)
Table 35 Market for Chemicals, By Region, 2015–2023 (USD Million)
Table 36 Market for Chemicals, By Technology, 2015–2023 (USD Million)
Table 37 Market for Water & Wastewater, By Region, 2015–2023 (USD Million)
Table 38 Market for Water & Wastewater, By Technology, 2015–2023 (USD Million)
Table 39 Market for Food & Beverages, By Region, 2015–2023 (USD Million)
Table 40 Market for Food & Beverages, By Technology, 2015–2023 (USD Million)
Table 41 Market for Pharmaceuticals, By Region, 2015–2023 (USD Million)
Table 42 Market for Pharmaceuticals, By Technology, 2015–2023 (USD Million)
Table 43 Market for Power Generation, By Region, 2015–2023 (USD Million)
Table 44 Market for Power Generation, By Technology, 2015–2023 (USD Million)
Table 45 Market for Metals & Mining, By Region, 2015–2023 (USD Million)
Table 46 Market for Metals & Mining, By Technology, 2015–2023 (USD Million)
Table 47 Market for Others, By Region, 2015–2023 (USD Million)
Table 48 Market for Others, By Technology, 2015–2023 (USD Million)
Table 49 Market, By Region, 2015–2023 (USD Million)
Table 50 Market in North America, By Technology, 2015–2023 (USD Million)
Table 51 Market in North America, By Industry, 2015–2023 (USD Million)
Table 52 Market in North America, By Country, 2015–2023 (USD Million)
Table 53 Market in Europe, By Technology, 2015–2023 (USD Million)
Table 54 Market in Europe, By Industry, 2015–2023 (USD Million)
Table 55 Market in Europe, By Country/Region, 2015–2023 (USD Million)
Table 56 Market in APAC, By Technology, 2015–2023 (USD Million)
Table 57 Market in APAC, By Industry, 2015–2023 (USD Million)
Table 58 Market in APAC, By Country/Region, 2015–2023 (USD Million)
Table 59 Market in RoW, By Technology, 2015–2023 (USD Million)
Table 60 Market in RoW, By Industry, 2015–2023 (USD Million)
Table 61 Market in RoW, By Region, 2015–2023 (USD Million)
Table 62 Ranking of Top 5 Players in Market (2017)
Table 63 Most Significant Product Launches (2014–2017)
Table 64 Strategic Acquisitions (2014–2017)
Table 65 Business Expansions (2014–2017)
Table 66 Partnerships and Collaborations (2014–2017)
List of Figures (56 Figures)
Figure 1 Radar Level Transmitter Market Segmentation
Figure 2 Market: Research Design
Figure 3 Market: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market: Data Triangulation
Figure 6 Assumptions for Research Study
Figure 7 Noncontact Technology to Lead Market During Forecast Period
Figure 8 Market for Solids to Grow at Higher CAGR During Forecast Period
Figure 9 K Band to Hold Largest Size of Noncontact Market During Forecast Period
Figure 10 Market for Water & Wastewater to Grow at Highest CAGR During Forecast Period
Figure 11 Market, By Region (2017)
Figure 12 Attractive Opportunities for Market Growth During Forecast Period
Figure 13 Noncontact Market to Grow at Highest CAGR in APAC During Forecast Period
Figure 14 Oil & Gas to Account for Largest Size of Contact Market From 2018 to 2023
Figure 15 Noncontact Technology to Account for Larger Share of Radar Level Transmitter in 2018 and 2023
Figure 16 US to Hold Largest Share of Market in North America in 2018
Figure 17 North America to Hold Largest Size of Market in 2023
Figure 18 Market: Droc
Figure 19 Annual Average Crude Oil Price (USD Per Barrel), 2008—2017
Figure 20 Value Chain Analysis: Major Value Added During Manufacturing, Assembly, and System Integration Phase
Figure 21 Market, By Technology
Figure 22 Oil & Gas to Account for Largest Size of Contact Market in 2023
Figure 23 North America to Dominate Contact Market for Food & Beverages, in Terms of Size, From 2018 to 2023
Figure 24 Contact Market for Power Generation to Grow at Highest CAGR in APAC From 2018 to 2023
Figure 25 North America to Dominate Noncontact Market for Oil & Gas, in Terms of Size, During Forecast Period
Figure 26 Noncontact Market for Pharmaceuticals to Grow at Highest CAGR in APAC From 2018 to 2023
Figure 27 North America to Lead Noncontact Market for Metals & Mining, in Terms of Size, From 2018 to 2023
Figure 28 Noncontact Market, By Frequency Range
Figure 29 K Band to Dominate Noncontact Market, in Terms of Size, From 2018 to 2023
Figure 30 Noncontact Market for W Band to Grow at Higher CAGR for Solids From 2018 to 2023
Figure 31 Market, By Application
Figure 32 Liquids, Slurries, and Interfaces to Dominate Noncontact Market, in Terms of Size, From 2018 to 2023
Figure 33 K Band to Hold Largest Size of Noncontact Market for Solids in 2023
Figure 34 Market, By Industry
Figure 35 Oil & Gas to Dominate Market (In Terms of Size) During Forecast Period
Figure 36 Noncontact Technology to Dominate Market for Chemicals From 2018 to 2023
Figure 37 North America to Account for Largest Size of Market for Food & Beverages in 2023
Figure 38 Noncontact Technology to Exhibit Higher CAGR in Market for Power Generation During Forecast Period
Figure 39 Geographic Snapshot (2017): Market to Witness Significant Growth in China, India, and Mexico From 2018 to 2023
Figure 40 Snapshot: Market in North America
Figure 41 US to Hold Largest Size of Market in North America Throughout the Forecast Period
Figure 42 Snapshot: Radar Level Transmitter Marker in Europe
Figure 43 Market in Europe for Water & Wastewater to Grow at Highest CAGR During Forecast Period
Figure 44 Snapshot: Market in APAC
Figure 45 China to Hold Largest Size of Market in APAC in 2023
Figure 46 Middle East and Africa to Dominate Market in RoW, in Terms of Size, Throughout the Forecast Period
Figure 47 Key Players Adopted Product Launch and Expansion as Key Growth Strategies From 2014 to 2017
Figure 48 Market Evaluation Framework: Product Launches and Expansions Fueled Market Growth (2014–2017)
Figure 49 Emerson Electric: Company Snapshot
Figure 50 Endress+Hauser: Company Snapshot
Figure 51 Siemens: Company Snapshot
Figure 52 ABB: Company Snapshot
Figure 53 Honeywell: Company Snapshot
Figure 54 Yokogawa Electric: Company Snapshot
Figure 55 Ametek: Company Snapshot
Figure 56 Schneider Electric: Company Snapshot
Growth opportunities and latent adjacency in Radar Level Transmitter Market