Polyurethane Coating Market by Type (Solvent-borne, Water-borne, High Solids, Powder), End Industry (Automotive & Transportation, Wood & Furniture, Industrial, Textile, Construction, Electrical & Electronics) & Geography - Trends & Forecasts to 2018
[184 Pages Report] Polyurethane coating is a polymer consisting of a chain of organic units joined by urethane links which is a result of the reaction between an isocyanate component and a resin blend made with only hydroxyl-containing resins. Polyurethane coating chemistry is based on the combination of polyisocyanates mainly TDI and MDI with polyols such as polyesters, polyacrylates, and polyethers. There are various types of PU coatings based on various technologies such as solvent-borne polyurethane coating, water-borne PU coating, high solids PU coating and PU powder coating used in various end industries like automotive & transportation, wood & furniture, industrial, construction, textile, and electrical & electronics.
The polyurethane (PU) coating market is experiencing healthy growth which is expected to continue in the near future, majorly driven by the growing purchasing power and greater economic growth in Asia-Pacific. A significant amount of innovations are made by various market players in order to be prepared to serve the high potential end-use industries in future. Asia-Pacific is the major PU coating market, which accounted for nearly half of the total global demand in 2012. The region is further expected to show quite high growth in future, mainly due to its growing domestic demand.
Automotive & Transportation was the single-largest end industry of polyurethane coating, with a market share of nearly 48.7% of the total demand in the PU coating market in 2012. Increasing demand for water-borne and 1-K PU coating is pushing the demand for PU coating at a notable pace. Electrical & Electronics is comparatively consuming less volume of PU coating but the demand growth is anticipated to be significant due to increasing penetration of water-borne in various industries.
This study basically aims to estimate the global market of polyurethane coating for 2013 and to project the expected demand of the same by 2018. This market research study provides a detailed qualitative and quantitative analysis of the global PU coating market. It provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the market. The market is further segmented and projected for major regions such as Asia-Pacific, North America, Europe, and ROW, which is further segmented for key countries in each region. We have used various secondary sources such as encyclopedia, directories, and databases to identify and collect information useful for this extensive commercial study of the polyurethane coating market. The primary sources, experts from related industries and suppliers, have been interviewed to obtain and verify critical information as well as to assess the future prospects of PU coating.
MnM assisted a Europe-based specialty coating manufacturer in understanding the market and the potential demand for water-borne PU coatings and PU dispersions from various end-use industries across the globe.
Clients Problem Statement
Our client wanted to understand the potential global demand for water-borne PU coatings and PU dispersions. The client also wanted to identify the most lucrative industry to be tapped and what the most widely demanded products of that particular industry would be. They also wanted to understand the application-wise market size of the end-use industry. 
MnM Approach
MnM provided an in-depth study of the water-borne PU coating and PU dispersion market, wherein the global market assessment was provided along with detailed end-use industry analysis and further analysis of the application-wise market size in each end-use industry. MnM provided the client with a detailed profile of top suppliers of water-borne PU coatings along with their major product offerings, recent mergers & acquisitions, developments undertaken by them, and their market share in the water-borne PU coating market. Sensitive primary interviews were conducted with participants across the value chain to understand the market needs, customer behavior, product performance, and willingness to enter into new market collaborations. Detailed market trends related to competition, technology, R&D activities, potential opportunities, product drawbacks, price, etc. were also provided.
Revenue Impact (RI)
Our findings helped the client to understand the most lucrative segment and most demanded products to be targeted.The client used the MnM analysis report to enter the market and impacted its revenue with USD 7 billion.
Competitive scenarios of top players in the PU coating market have been discussed in detail. We have also profiled leading players of this industry with their recent developments and other strategic industry activities. These include: AkzoNobel N.V. (The Netherlands), PPG Industries (U.S), Sherwin Williams (U.S), Axalta Coating Systems (U.S.), and BASF SE (Germany).
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This research report categorizes the global market for PU Coating on the basis of type, end-industry and geography along with forecasting volumes, revenues, and analyzing trends in each of the submarkets.
On the basis of type:
The Polyurethane coating market is segmented on the basis of type, such as solvent-borne, water-borne, high solids, and PU powder coating. Each type is further described in detail in the report with volume and revenue forecasts for each type.
On the basis of geography:
A country level segmentation is done for the market for key regions that include North America, Asia-Pacific, Europe, and ROW, and further for key countries in each region that include U.S., Mexico, Canada, China, Japan, India, South Korea, Germany, Italy, U.K., France, Russia and Brazil.
The polyurethane (PU) coating market growing at a CAGR of 5.4% is expected to generate global revenue of $18,669.0 million by 2018.
PU coating is one of the basic types of coating which has witnessed a significant growth in the past few years and this growth is expected to continue in the coming years. Polyurethane coating is mainly made available on the basis of technology: solvent-borne PU coating, water-borne PU coating, high solids PU coating, and PU powder coating. Major end industries served by polyurethane coating market are automotive & transportation, wood & furniture, industrial, construction, textile, and electrical & electronics.
The demand for PU coating is majorly driven by factors such as; continuous enlarging automotive and shipbuilding industry and increasing trend of water-borne polyurethane coating to make it exploitable for various other applications. Further technological innovations are expected to increase the market penetration of PU coating and make it suitable for numerous other applications. The effectiveness of polyurethane coating in traditional end industries has always been a promising factor for its growth over a long run.
Asia-Pacific is currently the largest consumer in the PU coating market, which consumed nearly half of the total PU coating consumption in 2012 and is expected to grow at a CAGR of 8.0%. China is the leading consumers of polyurethane coating, holding a major share in regional volumetric consumption in 2012. The polyurethane coating market for ROW is comparatively low, but is anticipated to show the highest growth rate from 2013 to 2018.
Automotive & transportation industry with a CAGR of 6.5% is the biggest end industry consuming PU coating owing to the distinguishing properties of the material where as the fastest growing consumer of polyurethane coating is the construction and electrical & electronics industry.
AkzoNobel N.V. (The Netherlands), PPG Industries (U.S.), Sherwin Williams (U.S.), Axalta Coating Systems (U.S.), and BASF SE (Germany) are major manufacturers of PU coating.
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Table Of Contents
1 Introduction (Page No. - 14)
1.1 Objectives
1.2 Report Description
1.3 Stakeholders
1.4 Research Methodology
1.4.1 Market Size
1.4.2 Major Secondary Sources Used
1.4.3 Key Data Points Taken From Secondary Sources
1.4.4 Key Data Points Taken From Primary Sources
1.4.5 Assumptions
2 Executive Summary (Page No. - 19)
3 Premium Insights (Page No. - 21)
3.1 Market Segments
3.2 Polyurethane Coating Market Overview
3.3 Market, By Type & End Industry
3.4 Market Dynamics
4 Market Overview (Page No. - 28)
4.1 Introduction
4.2 Value Chain Analysis
4.2.1 Raw Materials
4.2.2 Manufacturers
4.2.3 End Use
4.3 Market Dynamics
4.3.1 Drivers
4.3.1.1 Growing Purchasing Power & Greater Economic Growth in Asia-Pacific
4.3.1.2 Enlargement Of Automotive & Shipbuilding Industry
4.3.2 Restraint
4.3.2.1 Stagnant Market Of European Economy
4.3.3 Opportunities
4.3.3.1 Water-Borne PU Coating Market
4.3.3.2 1-K PU Coating System
4.4 Burning Issue
4.4.1 Enviornmental Restrictions
4.5 Winning Imperatives
4.5.1 UV Curing Polyurethane Dispersions
4.6 Raw Material Analysis
4.6.1 Polyol
4.6.2 Isocyanates
4.7 Porters Five Forces Analysis
4.7.1 Threat Of New Entrants
4.7.2 Threat Of Substitutes
4.7.3 Buyers Power
4.7.4 Suppliers Power
4.7.5 Degree Of Competition
4.8 Market Share Analysis
5 PU Coating Market, By Type (Page No. - 60)
5.1 Introduction
5.2 Solvent-Borne
5.3 Water-Borne
5.4 High Solids
5.5 PU Powder Coating
6 Market, By End Industry (Page No. - 67)
6.1 Introduction
6.2 Automotive & Transportation
6.3 Wood & Furniture
6.4 Industrial
6.5 Construction
6.6 Textile & Apparels
6.7 Electrical & Electronics
6.8 Others
7 PU Coating Market, By Geography (Page No. - 78)
7.1 Introduction
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 France
7.3.3 U.K.
7.3.4 Italy
7.3.5 Russia
7.4 Asia-Pacific
7.4.1 China
7.4.2 Japan
7.4.3 South Korea
7.4.4 India
7.5 ROW
7.5.1 Brazil
8 Competitive Landscape (Page No. - 140)
8.1 Introduction
8.2 New Product Launch/Development: The Most PoPUlar Growth Strategy
8.3 Maximum Developments In 2013
8.4 North America, Region With Maximum Developments
8.5 Bayer, Basf, Ppg, Akzonobel: Leading Market Participants
9 Company Profiles (Overview, Financial*, Products & Services, Strategy, and Developments) (Page No. - 147)
9.1 Akzo Nobel N.V.
9.2 Ppg Industries
9.3 Sherwin Williams
9.4 Rpm International Inc
9.5 Axalta Coating Systems
9.6 Asian Paints Limited
9.7 Basf Se
9.8 Bayer Materialscience
9.9 Jotun A/S
9.10 Valspar Corporation
*Details Might Not Be Captured in Case Of Unlisted Companies.
Appendix (Page No. - 178)
Developments
List Of Tables (76 Tables)
Table 1 Polyurethane Coating Market Size, By Geography, 20112018 (KT)
Table 2 Market Size, By Geography,20112018 ($Million)
Table 3 PU Properties & Applications
Table 4 PU Coating Properties
Table 5 GDP Based On PUrchasing Power Parity Per Capita GDP, 2009-2012 ($)
Table 6 Global Automotive Production, 2012-2013
Table 7 GDP Growth Rate Of Major Economies, 2009-2012 (%)
Table 8 Types Of MDI & TDI
Table 9 Solvent-Borne Polyurethane Coating Market Size, 20112018
Table 10 Water-Borne Polyurethane Coating Market Size, 20112018
Table 11 High Solids PU Coating Market Size, 20112018
Table 12 PU Powder Coating Market Size, 20112018
Table 13 Major Applications Of PU Coating
Table 14 Polyurethane Coating Market Size in Automotive & Transportation, 20112018
Table 15 Market Size in Wood & Furniture, 20112018
Table 16 Market Size in Industrial, 20112018
Table 17 Market Size in Construction, 20112018
Table 18 Market Size in Textile & Apparels, 20112018
Table 19 Market Size in Electrical & Electronics, 20112018
Table 20 Market Size in Others, 20112018
Table 21 North America: Polyurethane Coating Market Size, 20112018
Table 22 U.S.: Market Size, By Type, 20112018 (KT)
Table 23 U.S.: Market Size, By Type, 20112018 ($Million)
Table 24 U.S.: Market Size, By End Industry, 20112018 (KT)
Table 25 U.S.: Market Size, By End Industry, 20112018 ($Million)
Table 26 Canada: Market Size, By Type, 20112018 (KT)
Table 27 Canada: Market Size, By Type, 20112018 ($Million)
Table 28 Canada: Market Size, By End Industry, 20112018 (KT)
Table 29 Canada: Market Size, By End Industry, 20112018 ($Million)
Table 30 Mexico: Market Size, By Type, 20112018 (KT)
Table 31 Mexico: Market Size, By Type, 20112018 ($Million)
Table 32 Mexico: Market Size, By End Industry, 20112018 (KT)
Table 33 Mexico: Market Size, By End Industry, 20112018 ($Million)
Table 34 Europe: Polyurethane Coating Market Size, 20112018
Table 35 Germany: Market Size, By Type, 20112018 (KT)
Table 36 Germany: Market Size, By Type, 20112018 ($Million)
Table 37 Germany: Market Size, By End Industry, 20112018 (KT)
Table 38 Germany: Market Size, By End Industry, 20112018 ($Million)
Table 39 France: Market Size, By Type, 20112018 (KT)
Table 40 France: Market Size, By Type, 20112018 ($Million)
Table 41 France: Market Size, By End Industry, 20112018 (KT)
Table 42 France: Market Size, By End Industry, 20112018 ($Million)
Table 43 U.K.: Polyurethane Coating Market Size, By Type, 20112018 (KT)
Table 44 U.K.: Market Size, By Type, 20112018 ($Million)
Table 45 U.K.: Market Size, By End Industry, 20112018 (KT)
Table 46 U.K.: Market Size, By End Industry, 20112018 ($Million)
Table 47 Italy: Polyurethane Coating Market Size, By Type, 20112018 (KT)
Table 48 Italy: Market Size, By Type, 20112018 ($Million)
Table 49 Italy: Market Size, By End Industry, 20112018 (KT)
Table 50 Italy: Market Size, By End Industry, 20112018 ($Million)
Table 51 Russia: Polyurethane Coating Market Size, By Type, 20112018 (KT)
Table 52 Russia: Market Size, By Type, 20112018 ($Million)
Table 53 Russia: Market Size, By End Industry, 20112018 (KT)
Table 54 Russia: Market Size, By End Industry, 20112018 ($Million)
Table 55 Asia-Pacific: PU Coating Market Size, 2011-2018
Table 56 China: Polyurethane Coating Market Size, By Type, 20112018 (KT)
Table 57 China: Market Size, By Type, 20112018 ($Million)
Table 58 China: Market Size, By End Industry, 20112018 (KT)
Table 59 China: Market Size, By End Industry, 20112018 ($Million)
Table 60 Japan: Polyurethane Coating Market Size, By Type, 20112018 (KT)
Table 61 Japan: Market Size, By Type, 20112018 ($Million)
Table 62 Japan: Market Size, By End Industry, 20112018 (KT)
Table 63 Japan: PU Coating Market Size, By End Industry, 20112018 ($Million)
Table 64 South Korea: Market Size, By Type, 20112018 (KT)
Table 65 South Korea: Market Size, By Type, 20112018 ($Million)
Table 66 South Korea: Market Size, By End Industry, 20112018 (KT)
Table 67 South Korea: Market Size, By End Industry, 20112018 ($Million)
Table 68 India: Polyurethane Coating Market Size, By Type, 20112018 (KT)
Table 69 India: Market Size, By Type, 20112018 ($Million)
Table 70 India: Market Size, By End Industry, 20112018 (KT)
Table 71 India: PU Coating Market Size, By End Industry, 20112018 ($Million)
Table 72 ROW: Market Size, 2011-2018
Table 73 Brazil: Polyurethane Coating Market Size, By Type, 20112018 (KT)
Table 74 Brazil: PU Coating Market Size, By Type, 20112018 ($Million)
Table 75 Brazil: Market Size, By End Industry, 20112018 (KT)
Table 76 Brazil: Polyurethane Coating Market Size, By End Industry, 20112018 ($Million)
List Of Figures (31 Figures)
Figure 1 Market Segmentation
Figure 2 PU Coating Regional Market Life Cycle
Figure 3 Market Outlook
Figure 4 Market, By Type
Figure 5 Market, By End Industry
Figure 6 Market Dynamics
Figure 7 Porters Five Forces Analysis
Figure 8 Value Chain Overview
Figure 9 Impact Of Major Drivers On The PU Coating Market, 2013-2018
Figure 10 Automotive Coating Market Share (Volume), By Region, 2012 & 2018
Figure 11 Impact Of Major Restraint On The Polyurethane Coating Market, 2013-2018
Figure 12 Impact Of Major Opportunities On The Polyurethane Coating Market, 2013-2018
Figure 13 Water-Borne Coatings Market Share (Volume), By Geography, 2012 & 2018
Figure 14 Polyol Market Share (Volume), By Geography, 2012
Figure 15 Polyol Market Share (Volume), By Type, 2012
Figure 16 Polyol Market Share (Volume), By Application, 2012
Figure 17 MDI Market Share (Volume), By Application, 2012
Figure 18 TDI Market Share (Volume), By Application, 2012
Figure 19 Porters Five Forces Analysis
Figure 20 Polyurethane Coating: Market Share (Volume), By Company, 2012
Figure 21 Market Share (Volume), By Type, 2012
Figure 22 Market Share (Volume), By End Industries, 2012
Figure 23 PU Coating Market Share (Volume), By Geography, 2012
Figure 24 North America: Polyurethane Coating Market Share (Volume), 2012
Figure 25 Europe: Polyurethane Coating Market Share (Volume), By Country, 2012
Figure 26 Asia-Pacific: Polyurethane Coating Market Share (Volume), By Country, 2012
Figure 27 ROW: Polyurethane Coating Market Share (Volume), By Country, 2012
Figure 28 Market Strategy Distribution, By Growth Startegy, 2010-2013
Figure 29 Market Developments, 20102013
Figure 30 PU Coating Market Growth Strategies, By Geography, 20102013
Figure 31 PU Coating Market Developments, By Company, 20102013
Growth opportunities and latent adjacency in Polyurethane Coating Market