Emotion Analytics Market by Type (Text, Facial, Speech, and Video Analytics), Application (Customer Experience Management, Competitive Intelligence, Sales and Marketing Management), Organization Size, Vertical, and Region - Global Forecast to 2024
[113 Pages Report] The global emotion analytics market size to grow from USD 2.2 billion in 2019 to USD 4.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 15.8% during 20192024. Need for higher customer satisfaction, rising significance for real-time emotion analytics, adherence to regulatory and compliance standards, and increasing need of emotion analytics software and services to cater to the growing Business Process Outsourcing (BPO) sector are the major factors driving the market.
Customer experience management to hold the largest market size during the forecast period
Emotion analytics market extracts insights from all customer touchpoints and channels across the entire organization that includes calls, texts, video, facial, emails, chats, and social media platforms. Emotion analytics solutions use historical data and real-time information to identify the patterns and trends of customers, enabling the agent to tailor their words accordingly over the call. The historical data and real-time information help companies in generating offers for the retention of customers, thereby reducing escalations and the termination of services.
Retail segment to hold the largest market size during the forecast period
The retail vertical is going through a massive transformation, as mobile eCommerce is gaining popularity and replacing the brick-and-mortar stores. Owing to the emergence of several eCommerce players, the competition in online retail is also on the rise. The industry players need to identify the latest trends by analyzing the voice of the customer and generating insights using their choice preferences. They also need to improvise their customer service management to attract more customers.
North America to hold the largest market size during the forecast period
North America comprises developed countries, such as the US and Canada. These countries have invested significantly in Research and Development (R&D) activities, thereby contributing to the development of innovative technologies. The emotion analytics market in North America is highly competitive, as countries such as the US and Canada are focused on R&D and innovation. These countries are early adopters of technologies in various verticals. The US and Canada are also the leading countries in retail, financial services, banking, and other industries, such as transportation and manufacturing. The US is expected to have the highest market share among all the countries in the market during the forecast period. It is a technologically advanced country with strong regulations for various verticals.
Key Emotion Analytics Market Players
Major vendors in the emotion analytics market include Affectiva (US), Beyond Verbal (Israel), iMotions (Denmark), Kairos (US), Noldus Information Technology (Netherlands), Cogito (US), Tobii (Sweden), Sentiance (Belgium), NVISO (Switzerland), Lexalytics (US), Sensum (UK), IBM (US), Microsoft (US), Google (US), Gorilla Technology (Taiwan), Adoreboard (Antrim).
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Scope of the Report:
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Report Metrics |
Details |
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Market size available for years |
20172024 |
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Base year considered |
2018 |
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Forecast period |
20192024 |
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Forecast units |
Value (USD) |
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Segments covered |
Type (Text, Video, Speech, and Facial Analytics), Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Public Safety and Law Enforcement, and Workforce Management), Organization Size (SMBs and Large Enterprises), and (BFSI, IT and Telecommunication, Retail, Healthcare, Media and Entertainment, Government, Others (Travel and Hospitality, and Energy and Utilities)) |
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Geographies covered |
North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America |
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Companies covered |
Affectiva (US), Beyond Verbal (Israel), iMotions (Denmark), Kairos (US), Noldus Information Technology (Netherlands), among others. A total of 16 players covered. |
This research report categorizes the emotion analytics market based on the type, application, organization size, vertical, and region.
Emotion Analytics Market By Type:
- Text Analytics
- Facial Analytics
- Speech Analytics
- Video Analytics
Emotion Analytics Market By Application:
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Public Safety and Law Enforcement
- Workforce Management
By Organization Size:
- Large Enterprises
- Small and Medium-Sized Businesses (SMBs)
By Vertical:
- Retail
- BFSI
- IT and Telecommunication
- Retail
- Healthcare
- Media and Entertainment
- Government
- Others (Travel and Hospitality, and Energy and Utilities)
By region:
- North America
- Europe
- APAC
- MEA
- Latin America
Recent Developments:
- In March 2019, Tobii launched new tools and resources for XR, VR, AR, and PC development. These Software Development Kit (SDK), tools, and resources enable the easy integration of eye tracking technology and create enhanced experiences for customers.
Key Questions Addressed by the Report:
- Where would all these developments take the industry in the mid to long term?
- What are the upcoming industry solutions for the emotion analytics market?
- Which are the major factors expected to drive the market?
- Which region would offer high growth for vendors in the market?
- Which service would gain the highest market share in the market?
Frequently Asked Questions (FAQ):
What is emotion analytics?
What is the projected market value of the global emotion analytics market?
What is the estimated growth rate of the global emotion analytics market?
Which vertical of the global emotion analytics market expected to witness the highest growth?
Who are the key players operative in the global market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
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Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary (Page No. - 25)
4 Premium Insights (Page No. - 27)
4.1 Attractive Opportunities in the Emotion Analytics Market
4.2 Global Market Share of Organization Size and Regions
4.3 Market By Region
4.4 Market Investment Scenario
5 Emotion Analytics Market Overview and Industry Trends (Page No. - 30)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Advent of Innovative Solutions to Enhance Customer Satisfaction
5.2.1.2 Increasing Demand to Create More Personalized User Experiences and Improve Sales Performance
5.2.1.3 Growing Adoption of Wearable Technologies
5.2.2 Restraints
5.2.2.1 Absence of Governing Bodies and Regulations
5.2.2.2 Misinterpretation in the Analysis of Emotions
5.2.3 Opportunities
5.2.3.1 Increasing Demand for Recognition Applications
5.2.4 Challenges
5.2.4.1 Lack of Awareness About the use of Emotion Analytics
5.3 Industry Trends
5.3.1 Emotion Analytics use Cases
5.3.1.1 WNS
5.3.1.2 SPEC India
5.3.1.3 Adoreboard
5.3.1.4 Callminer
5.3.1.5 Genesys
6 Emotion Analytics Market By Type (Page No. - 36)
6.1 Introduction
6.2 Text Analytics
6.2.1 Hospitality and Restaurant Industries to Benefit Greatly From Using Texts in Finding Flaws and Offering Better Services to Customers
6.3 Facial Analytics
6.3.1 Increasing Need to Capture Customer Behaviour and Personality to be the Major Driver Contributing to the Growth of the Market
6.4 Speech Analytics
6.4.1 Speech Analytics in Emotion Analytics to Facilitate Decision-Makers to Make Better Decisions Based on Real-Time Information
6.5 Video Analytics
6.5.1 Video Analytics to Enable Organizations to Capture and Analyze Critical Data and Make Business Decisions Using Intelligently Analyzed Data Provided By Video Analytics
7 Emotion Analytics Market By Application (Page No. - 42)
7.1 Introduction
7.2 Sales and Marketing Management
7.2.1 Emotion Analytics to Help Brands Analyze Visitors Behaviour and Optimize Campaigns in Real Time
7.3 Customer Experience Management
7.3.1 Emotion Analytics to Help Companies in Generating Offers for Retention of Customers and Reducing Escalation and Termination of Services
7.4 Competitive Intelligence
7.4.1 Competitive Intelligence to Help Companies Stay More Competitive and Updated for Overcoming Threats
7.5 Public Safety and Law Enforcement
7.5.1 Regions to Adopt Emotion Analytics for Safeguarding Their Citizens and Enforcing Laws for Their Betterment and Safety
7.6 Workforce Management
7.6.1 Emotion Analytics Glean Employee Morale and Feelings From Verbal and Nonverbal Actions
8 Market By Organization Size (Page No. - 49)
8.1 Introduction
8.2 Small and Medium-Sized Businesses
8.2.1 Emotion Analytics Solutions to Help Small and Medium-Sized Businesses Handle Their Business Efficiently, Along With Providing Optimized Customer Satisfaction and Better Workforce Management
8.3 Large Enterprises
8.3.1 Large Enterprises to Utilize Emotion Analytics Solutions for Improving Their Business Processes, Market Intelligence, and Customer Experience
9 Emotion Analytics Market By Vertical (Page No. - 53)
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.2.1 BFSI Institutes to Invest More in Emotion Analytics Solutions and Provide Better Services to Their Customers With the Help of Limited Global and Local Workforce
9.3 IT and Telecommunication
9.3.1 Emotion Analytics Solutions to Help Telecommunication and It Companies in Improving Their Performance With the Help of Customer Insights
9.4 Retail
9.4.1 Emotion Analytics to Help Retail Organizations Attain Retail-Specific Goals
9.5 Healthcare
9.5.1 Healthcare Vertical to Witness Prominent Growth During the Next Decade as It Required More Insights Into Patients Information
9.6 Media and Entertainment
9.6.1 Emotion Analytics to Help Increase the Revenues and Profit Margins, and Improve the Customers Perception About the Media and Entertainment Vertical
9.7 Government
9.7.1 Emotion Analytics Solutions to Provide Better Employee Engagement, Training, Performance Insights, Customer Satisfaction, and Better Business Processing Methods in the Government Vertical
9.8 Others
10 Emotion Analytics Market By Region (Page No. - 62)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 High Adoption of Emotion Analytics in the US Due to Increase in Government Interventions in Recent Years
10.2.2 Canada
10.2.2.1 Canadian Government Increased the Demand for Facial Recognition Technologies to Drive the Market
10.3 Europe
10.3.1 Germany
10.3.1.1 Increase in Government Interventions for Ensuring Public Safety to Drive the Adoption of Emotion Analytics in Germany
10.3.2 United Kingdom
10.3.2.1 UK to Experience a Noticeable Increase in the Adoption of Emotion Analytics Technologies
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 Japan
10.4.1.1 Increasing Government Investments to Drive the Emotion Analytics Market in Japan
10.4.2 India
10.4.2.1 India Experiencing Noticeable Investments in Advanced Emotion Analytics Solutions
10.4.3 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.1.1 Ksa to Experience a Noticeable Increase in the Adoption of Emotion Analytics Technologies for Public Safety
10.5.2 United Arab Emirates
10.5.2.1 Increasing Investments to Drive the Market Growth in UAE
10.5.3 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Growing Demand for Facial Recognition Software to Drive the Market in Brazil
10.6.2 Rest of Latin America
11 Competitive Landscape (Page No. - 80)
11.1 Introduction
11.2 Ranking of Key Players
11.3 Competitive Scenario
11.3.1 New Product Launches and Product Enhancements
11.3.2 Partnerships, Collaborations, and Agreements
11.3.3 Mergers and Acquisitions
12 Company Profiles (Page No. - 84)
12.1 Introduction
(Business Overview, Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 Affectiva
12.3 Beyond Verbal
12.4 iMotions
12.5 Kairos
12.6 Noldus Information Technology
12.7 Cogito
12.8 Tobii
12.9 Sentiance
12.10 NVISO
12.11 Lexalytics
12.12 Sensum
12.13 IBM
12.14 Microsoft
12.15 Google
12.16 Gorilla Technology
12.17 Adoreboard
*Details on Business Overview, Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 107)
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details
List of Tables (53 Tables)
Table 1 United States Dollar Exchange Rate, 20162017
Table 2 Emotion Analytics Market Size, By Type, 20172024 (USD Million)
Table 3 Text Analytics: Market Size By Region, 20172024 (USD Million)
Table 4 Facial Analytics: Market Size By Region, 20172024 (USD Million)
Table 5 Speech Analytics: Market Size By Region, 20172024 (USD Million)
Table 6 Video Analytics: Market Size By Region, 20172024 (USD Million)
Table 7 Market Size, By Application, 20172024 (USD Million)
Table 8 Sales and Marketing Management: Market Size By Region, 20172024 (USD Million)
Table 9 Customer Experience Management: Market Size By Region, 20172024 (USD Million)
Table 10 Competitive Intelligence: Market Size By Region, 20172024 (USD Million)
Table 11 Public Safety and Law Enforcement: Market Size By Region, 20172024 (USD Million)
Table 12 Workforce Management: Market Size By Region, 20172024 (USD Million)
Table 13 Emotion Analytics Market Size, By Organization Size, 20172024 (USD Million)
Table 14 Small and Medium-Sized Businesses: Market Size By Region, 20172024 (USD Million)
Table 15 Large Enterprises: Market Size By Region, 20172024 (USD Million)
Table 16 Market Size By Vertical, 20172024 (USD Million)
Table 17 Banking, Financial Services, and Insurance: Market Size By Region, 20172024 (USD Million)
Table 18 IT and Telecommunication: Market Size By Region, 20172024 (USD Million)
Table 19 Retail: Market Size By Region, 20172024 (USD Million)
Table 20 Healthcare: Market Size By Region, 20172024 (USD Million)
Table 21 Media and Entertainment: Market Size By Region, 20172024 (USD Million)
Table 22 Government: Market Size By Region, 20172024 (USD Million)
Table 23 Others: Market Size By Region, 20172024 (USD Million)
Table 24 Emotion Analytics Market Size, By Region, 20172024 (USD Million)
Table 25 North America: Market Size By Type, 20172024 (USD Million)
Table 26 North America: Market Size By Application, 20172024 (USD Million)
Table 27 North America: Market Size By Organization Size, 20172024 (USD Million)
Table 28 North America: Market Size By Vertical, 20172024 (USD Million)
Table 29 North America: Market Size By Country, 20172024 (USD Million)
Table 30 Europe: Emotion Analytics Market Size, By Type, 20172024 (USD Million)
Table 31 Europe: Market Size By Application, 20172024 (USD Million)
Table 32 Europe: Market Size By Organization Size, 20172024 (USD Million)
Table 33 Europe: Market Size By Vertical, 20172024 (USD Million)
Table 34 Europe: Market Size By Country, 20172024 (USD Million)
Table 35 Asia Pacific: Emotion Analytics Market Size, By Type, 20172024 (USD Million)
Table 36 Asia Pacific: Market Size By Application, 20172024 (USD Million)
Table 37 Asia Pacific: Market Size By Organization Size, 20172024 (USD Million)
Table 38 Asia Pacific: Market Size By Vertical, 20172024 (USD Million)
Table 39 Asia Pacific: Market Size By Country, 20172024 (USD Million)
Table 40 Middle East and Africa: Market Size By Type, 20172024 (USD Million)
Table 41 Middle East and Africa: Market Size By Application, 20172024 (USD Million)
Table 42 Middle East and Africa: Market Size By Organization Size, 20172024 (USD Million)
Table 43 Middle East and Africa: Market Size By Vertical, 20172024 (USD Million)
Table 44 Middle East and Africa: Market Size By Country, 20172024 (USD Million)
Table 45 Latin America: Emotion Analytics Market Size, By Type, 20172024 (USD Million)
Table 46 Latin America: Market Size By Application, 20172024 (USD Million)
Table 47 Latin America: Market Size By Organization Size, 20172024 (USD Million)
Table 48 Latin America: Market Size By Vertical, 20172024 (USD Million)
Table 49 Latin America: Market Size By Country, 20172024 (USD Million)
Table 50 Ranking of Key Players in the Market, 2019
Table 51 New Product Launches and Product Enhancements, 20182019
Table 52 Partnerships, Collaborations, and Agreements, 20182019
Table 53 Mergers and Acquisitions, 20172018
List of Figures (19 Figures)
Figure 1 Emotion Analytics Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Factor Analysis
Figure 4 Market, Top 3 Segments, 2019
Figure 5 Large Enterprises Segment to Have a Higher Market Share in 2019
Figure 6 Increasing Internet Penetration to Act as an Opportunity in the Market
Figure 7 Large Enterprises and North America to Hold the Highest Market Shares in 2019
Figure 8 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 9 North America to Emerge as the Best Market for Investments During the Next 5 Years
Figure 10 Drivers, Restraints, Opportunities, and Challenges: Emotion Analytics Market
Figure 11 Video Analytics Segment to Grow at the Highest CAGR During the Forecast Period
Figure 12 Customer Experience Management Segment to Grow at the Highest CAGR During the Forecast Period
Figure 13 Small and Medium-Sized Businesses Segment to Grow at a Higher CAGR During the Forecast Period
Figure 14 Retail Vertical to Hold the Largest Market Size During the Forecast Period
Figure 15 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Key Developments By the Leading Players in the Emotion Analytics Market During 20162019
Figure 19 Tobii: Company Snapshot
The study involved 4 major steps to estimate the current market size for the emotion analytics market. The exhaustive secondary research was done to collect information on the market, the peer market, and the parent market, which is the first step. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, have been referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies; white papers, technology journals and certified publications; and articles from recognized authors, directories, and databases.
Primary Research
The emotion analytics market comprises several stakeholders, such as solution and service providers, support and maintenance service providers, manufacturing enterprises, technology consultants, system design and development vendors, and logistics and supply chain management providers. The extensive primary research was conducted to gather information, and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types; industry trends; key players; the competitive landscape of different market players; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies. Following is the breakdown of primary respondents:
To know about the assumptions considered for the study, download the pdf brochure
Emotion Analytics Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the overall size of the market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets have been identified through extensive secondary research.
- The emotion analytics market expenditures across regions, along with the geographic split in various segments have been considered to arrive at the overall market size.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size, using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides in the emotion analytics industry.
Report Objectives:
- To define, describe, and forecast the emotion analytics market by type, application, organization size, vertical, and region
- To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
- To analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
- To forecast the market size of the segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To profile the key players and comprehensively analyze their market rankings and core competencies1
- To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the emotion analytics market
1Core competencies of the companies have been captured in terms of their key developments and key strategies adopted by them to sustain their positions in the market.
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Geographic Analysis
- Further breakup of the North American market into the US and Canada
- Further breakup of the European market into the UK, Germany, and Rest of Europe
- Further breakup of the APAC market into Japan, India, and Rest of APAC
- Further breakup of the MEA market into the Kingdom of Saudi Arabia (KSA), United Arab Emirates (UAE), and Rest of MEA
- Further breakup of the Latin America market into Brazil and Rest of Latin America
Company Information
- Detailed analysis and profiling of additional market players
Growth opportunities and latent adjacency in Emotion Analytics Market