Disruption - as hydrogen production USING renewables cost heads to usd 1.3/kg, USD 5 BN OF OPPORTUNITY WILL OPEN UP FOR GREEN HYDROGEN
Why the need to build a robust hydrogen strategy has never been more compelling than what it is today?
GLOBAL hydrogen PROJECTS involving green hydrogen production WILL facilitate decarboniZation IN COMING YEARS, PRESENTING HUGE GROWTH OPPORTUNITIES TO energy COMPANIES
TOP Hydrogen Economy GROWTH STORIES
A GLOBAL OIL AND GAS MAJOR WANTED TO GAUGE THE TECHNOLOGY AND MARKET EVOLUTION FOR GREEN HYDROGEN MARKET WITH SPECFIC FOCUS ON ELECTROLYSERS
THERE IS ~USD 6 Bn POTENTIAL WITHIN hydrogen economy, more than HALF OF WHICH IS CONTRIBUTED BY green hydrogen production DRIVEN BY the need to find clean energy solutions
Top opportunities in various markets due to the adoption of green hydrogen
HYDROGEN GENERATION MARKET IS ESTIMATED TO GROW AT A HEALTHY CAGR OF 9-10% IN THE COMING 5 YEARS, DRIVEN BY government regulations for desulphurisation & demand for long term renewable energy
THERE IS ~USD 6 Bn POTENTIAL WITHIN hydrogen economy, more than HALF OF WHICH IS CONTRIBUTED BY green hydrogen production DRIVEN BY the need to find clean energy solutions
SIMILARLY, ADJACENT MARKETS HOLD POTENTIAL OF OVER USD 32 BILLION IN hydrogen economy, majority of which is contributed by methanol production
ADDITIONALLY, WE HAVE ASSISTED A HOST OF HYDROGEN PLAYERS to TAP HIGH GROWTH OPPORTUNITIES ACROSS EMERGING END-USERS, GEOGRAPHIES & COMPETITION
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WHY DO COMPANIES NEED HELP TO GROW?
ABSENCE OF ORIGINAL RESEARCH:
Complex and overlapping markets for library prep and target enrichment kits, hence difficult to calculate market potential and TAM
Insufficient secondary research for strategic decisions
INTELLIGENCE IS NOT DEMOCRATISED:
Client unmet needs need to be understood by all market facing employees for new product development and vendor selection.
Limited knowledge about upcoming technologies and growing applications such as ride sharing, battery technologies/chemistry, fast chargers, EV services (MaaS) etc.
GROWTH PROGRAM DESIGN AND EXECUTION:
Lack of GTM knowledge and practice in competitive intel, pricing and product features
SOME UNKNOWNS & ADJACENCIES
Increased focus on hydrogen based economy for applications such as power generation or fueling cars and buses, that during combustion can cause less carbon emissions has led to increased investments in the enhancement of strong hydrogen-based economy.
Furthermore, the hydrogen generation market is driven by the increased government regulations for desulphurization and green house gas emissions.
The rise in consumption of hydrogen by petroleum refineries has increased recently due to clean-fuel programs, which require refiners to produce low-sulfur gasoline and ultra-low-sulfur diesel fuel.
The blue hydrogen segment is expected to grow at the highest growth rate owing to the increasing demand for capturing and reusing carbon emissions.
Adjacent markets such as solid oxide fuel cells, solid oxide electrolyzers, flow batteries, and required services to provide immense growth opportunities
GROWTH PROBLEMS ENCOUNTERED BY HYDROGEN COMPANIES
Customer prioritization and assessing unmet needs:
What are the disruptions in our clients' businesses? How can we support them for our own growth?
Who are the most potential customers going forward?
What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?
Where to Play:
Which technology should we focus on? Should it be green hydrogen, gray hydrogen, any other?
Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?
Building a compelling Right to Win (RTW):
Should we enter new markets directly or through partners?
How can we differentiate from top players? What is their right-to-win vs ours?
OBSTACLES TO GROWTH FOR CURRENT PLAYERS
Not able to keep pace with fast evolving hydrogen industry - New technologies are emerging leading to increasing government initiatives
Many start-ups and emerging companies eating up market share of established companies
Limited clarity on unmet needs, hence requirements for product features
Unclear picture about the regulatory and policy scenario
KEY UNCERTAINTIES/ PERSPECTIVES WHICH INDUSTRY LEADERS SEEK ANSWERS TO:
KEY QUESTIONS FOR HYDROGEN COMPANIES
Customer prioritization and assessing unmet needs:
What are the disruptions in our clients' businesses? How can we support them for our own growth?
Who are the most potential customers going forward?
What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?
Where to Play:
Which technology should we focus on? Should it be green hydrogen, gray hydrogen, any other?
Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?
Building a compelling Right to Win (RTW):
Should we enter new markets directly or through partners?
How can we differentiate from top players? What is their right-to-win vs ours?
KEY QUESTIONS FOR COMPANIES OPERATING IN THE ADJACENT MARKET
Not able to keep pace with fast evolving hydrogen industry – New technologies are emerging leading to increasing government initiatives. What are the key regulations surrounding fuel cells?
Major Market Trends and Dynamic. How is Client's current business position and strategy aligned with industry dynamics, disruptions, and opportunities
What are the key components that the clients are keen ?
When fuel cells tipping point can be achieved?
Competitive Landscape and Market Share Rankings. Assessment of Client's competitive position and product offerings vs. major competitors.
What should be our key differentiations/ Value Proposition in company's offerings?
Many start-ups and emerging companies eating up market share of established companies. Which are the key regions for fuel cells?
IN HYDROGEN ECONOMY MARKET, WE ARE WITNESSING INCREASING ADOPTION OF ELECTROLYZER TECHNOLOGY WHICH CAN DISRUPT THE DEMAND FOR HYDROGEN, IN TURN IMPACTING THE GROWTH of the MARKET
LEADERS ACROSS VARIOUS FUNCTIONS IN HYDROGEN COMPANIES NEED HELP IN TACKLING BELOW INTERCONNECTED REVENUE RELATED PROBLEMS
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What is driving change in your business
Product life cycles getting shorter.
Ecosystems getting converged.
Newer technologies and new use-cases disrupting.
New markets, new geographies, new clients, competition and partners.
Are changes only impacting you or your clients and their clients as well?
The trial will be a guided tour by our representative to help you discover the shift in revenue sources of your clients and clients' clients that will impact your revenue. This is your opportunity to unlock the research IP worth $100 million
RI STORY: A GLOBAL OIL AND GAS MAJOR WANTED TO GAUGE THE TECHNOLOGY AND MARKET EVOLUTION FOR GREEN HYDROGEN MARKET WITH SPECFIC FOCUS ON ELECTROLYSERS
A GLOBAL OIL AND GAS MAJOR WANTED TO GAUGE THE TECHNOLOGY AND MARKET EVOLUTION FOR GREEN HYDROGEN MARKET WITH SPECFIC FOCUS ON ELECTROLYSERS
OVER A PERIOD OF 12 MONTHS, WE ASSISTED THE CLIENT ON NUMEROUS OTHER GROWTH OPPORTUNITIES— CREATING A USD 250 MN REVENUE IMPACT FOR THE CLIENT
IN HYDROGEN ECONOMY MARKET, WE ARE WITNESSING INCREASING ADOPTION OF ELECTROLYZER TECHNOLOGY WHICH CAN DISRUPT THE DEMAND FOR HYDROGEN, IN TURN IMPACTING THE GROWTH of the MARKET
BELOW IS AN EXAMPLE OF A HYDROGEN PRODUCTION ECOSYSTEM
MarketsandMarkets™ RESEARCH FOCUSES ON HIGH GROWTH & NICHE MARKETS - such GREEN AMMONIA, ENVIRONMENTAL TECHNOLOGY , POWER TO GAS, SOLID OXIDE FUEL CELLS AND RELATED MARKETS
MarketsandMarkets™ COVERAGE OF HIGH-GROWTH NICHE MARKETS (NON-EXHAUSTIVE)
INDICATIVE LIST OF OTHER PROJECTS EXECUTED FOR hydrogen COMPANIES:
Market Assessment & End-user Perception Analysis Study for Solid Oxide Fuel Cell (SOFC)
Material Analysis for SOEC and SOFC
Trends in Prices for SOEC and SOFC
Market Assessment & End-user Perception Analysis Study for Green Ammonia
Company Profiles and Technology Analysis for Green Hydrogen Market
Market Assessment & End User Analysis for Direct methanol fuel cell
WE HAVE A COMPREHENSIVE UNDERSTANDING OF THE HYDROGEN ECOSYSTEM THROUGH OUR PROPRIETARY PLATFORM 'KNOWLEDGESTORE'.
*Below diagram indicates MarketsandMarkets™ coverage on hydrogen economy value chain. KnowledgeStore provides Strategic insights on each of the node present in this ecosystem through cloud based, highly interactive market intelligence platform. .
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