$80BN OF POTENTIAL OPPORTUNITY IS OPENING UP IN CLOUD COMPUTING INDUSTRY
Download PDFDISRUPTION - With an ADVENT OF Hyperconvergence infrastructure, Disaster-Recovery-as-a-Service, The Rise of Containers, and the use of AI in cloud and data center being a next big trend ~USD 80BN of potential opportunity is opening up
MAJOR YCC TRENDS THAT WILL DRIVE FUTURE REVENUE PROSPECT IN CLOUD
Disruption - With an ADVENT OF Hyperconvergence infrastructure, Disaster-Recovery-as-a-Service, The Rise of Containers, and the use of AI in cloud and data center being a next big trend ~USD 80BN of potential opportunity is opening up
NORTH AMERICA, EUROPE & APAC WOULD BE THE LEADING REGIONS IN TERMS OF CLOUD COMPUTING ADOPTION, INNOVATION & DEVELOPMENT
TOP CLOUD COMPUTING GROWTH STORIES
MarketsandMarkets RECENTLY ASSISTED A LEADING CLOUD COMPANY TAP INTO A USD 300+ MN INCREMENTAL REVENUE IN MEDICAL TECHNOLOGY MARKET IN THE NEXT 4-5 YEARS
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MarketsandMarkets RECENTLY ASSISTED A USD 29 Billion IT INFRASTRUCTURE PROVIDER COMPANY TO TAP INTO A USD 500 MILLION INCREMENTAL REVENUE IN HYPER CONVERGED INFRASTRUCTURE MARKET
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CLOUD SERVICE BENCHMARKING STUDY - One of the largest IT Service company was interested to conduct a cloud services price benchmarking study for different cloud providers including managed cloud services and cloud brokerage services
Download PDFCLOUD COMPUTING MARKET IS ESTIMATED TO GROW AT A HEALTHY CAGR OF 16-17% IN THE COMING 5 YEARS, DRIVEN BY rising focus on delivering customer-centric applications for driving customer satisfaction
CLOUD COMPUTING MARKET IS ESTIMATED TO GROW AT A HEALTHY CAGR OF 16-17% IN THE COMING 5 YEARS, DRIVEN BY rising focus on delivering customer-centric applications for driving customer satisfaction
CLOUD COMPUTING MARKET IS ESTIMATED TO GROW AT A HEALTHY CAGR OF 16-17% IN THE COMING 5 YEARS, DRIVEN BY rising focus on delivering customer-centric applications for driving customer satisfaction
OUR OUTSIDE-IN ASSESSMENT IN THE EMERGING APPLICATION SPACE HAS UNEARTHED OPPORTUNITIES in THE CLOUD SPACE
MAJOR TRENDS: NUMEROUS MEGA TRENDS ARE FUELING GROWTH OF THE CLOUD MARKET.
CLOUD COMPUTING MARKET: VERTICAL-SPECIFIC SAAS OFFERINGS ARE GAINING POPULARITY DUE TO EVOLVING ENTERPRISES DEMAND AND MACRO-LEVEL SHIFTS
MHEALTH, INTERNET OF MEDICAL THINGS, REMOTE PATIENT MONITORING DRIVING THE GROWTH OF CLOUD COMPUTING OPPORTUNITIES IN HEALTHCARE
ADDITIONALLY, WE HAVE ASSISTED A HOST OF CLOUD CoMPANIES to TAP HIGH GROWTH OPPORTUNITIES ACROSS EMERGING END-USERS, GEOGRAPHIES & COMPETITION
WHY DO COMPANIES NEED HELP TO GROW?
ABSENCE OF ORIGINAL RESEARCH:
- Complex and overlapping markets for library prep and target enrichment kits, hence difficult to calculate market potential and TAM
- Insufficient secondary research for strategic decisions
INTELLIGENCE IS NOT DEMOCRATISED:
- Client unmet needs need to be understood by all market facing employees for new product development and vendor selection.
- Bleak knowledge about upcoming technologies and growing applications such as IIoT and AR, VR applications
GROWTH PROGRAM DESIGN AND EXECUTION:
- Lack of go-to-market (GTM) knowledge and practice in competitive intel, pricing and product features.
SOME UNKNOWNS & ADJACENCIES
- Storage automation technologies and usage of AI for storing and managing data in cloud. Blockchain storage structures being used for cloud storage. Cloud storage will be in demand for storing real-time data feed from sensors and surveillance, medical imaging , data generated from wearables, autonomous vehicle and V2V communication.
- As businesses transitioned from office to remote operations, demand for remote desktop infrastructure and SaaS-based applications—Office 365 and G Suite, Dropbox, Slack, Zoom, Salesforce CRM and other business continuity and disaster recovery solutions surged.
- Rise in demand for cloud-based collaboration and business continuity tools and services to support remote workforce. Surge in demand for Container platforms for application dev/dep, smart contract applications on cloud environment
- Emerging us-cases -frictionless check-out, conversational AI, virtual fitting room to manage retail operations, with minimal human intervention . Companies are increasingly embracing AI and blockchain-based technologies to fight fraud and identity thefts.
- As the effect of the pandemic, in April 2020, IBM has lowered its prices on bare metal servers across the globe and included up to 20TB of bandwidth with new competitive prices
GROWTH PROBLEMS ENCOUNTERED BY CLOUD COMPUTING COMPANIES
Customer prioritization and assessing unmet needs:
- Identify emerging customer preference trends for cloud applications and identify current gaps in market.
- What are the disruptions in our clients' businesses? How can we support them for our own growth?
- What are the prominent use-cases that would drive the cloud computing market in the next 5 years?
- What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?
Where to Play:
- Which service model should we focus on? Should it be SaaS, PaaS or IaaS? What are the emerging use cases in the cloud computing ecosystem?
- Which regions should we place our bets on? What are the regional specific trends and developments that are shaping the adoption of cloud applications?
- What are the key trends that will shape the cloud computing market in the future?
Building a compelling Right to Win (RTW):
- For M&A, which are the right targets for us? Should we target solution providers or service providers ? Should we enter new markets directly or through partners?
- How can we differentiate from top players? What is their right-to-win vs ours?
OBSTACLES TO GROWTH FOR CURRENT PLAYERS
- Unable to aassess of key mega trends
- Complexity in integrating with existing cloud architecture
- Not able to keep pace with fast evolving cloud computing industry - New technologies are emerging leading to decreasing cost of sequencing
- Many start-ups and emerging companies eating up market share of established companies
- Limited clarity on unmet needs, hence requirements for product features
- Unclear picture about the regulatory and reimbursement scenario
KEY UNCERTAINTIES/ PERSPECTIVES WHICH INDUSTRY LEADERS SEEK ANSWERS TO:
KEY QUESTIONS OF CLOUD COMPUTING COMPANIES
- What application areas will be relevant and redundant in the next 5 years?
- How does the architectural framework/business model/value chain of the edge computing market look like over the coming year?
- What are the key differentiators/features we can add in our products to make more lucrative to our customers?
- How can companies optimize the manufacturing processes to be more agile and efficient to achieve a more seamless workflow?
- What regulatory policies can help strategize and achieve volumetric scale-up?
- Which region is the largest in terms of market opportunities now and in the future?
KEY QUESTIONS OF COMPANIES IN ADJACENT MARKETS
- What are some of the latest trends that will shape the cloud computing market in the future?
- What are the regulations surrounding the cloud data privacy and security?
- What is the impact of workload complexities in cloud environment, data transfer and application issues on cloud infrastructure ?
- Identify the adoption of key cloud storage solutions such as object, block and file storage
LEADERS ACROSS VARIOUS FUNCTIONS IN CLOUD COMPANIES NEED HELP IN TACKLING BELOW INTERCONNECTED REVENUE RELATED PROBLEMS (1)
LEADERS ACROSS VARIOUS FUNCTIONS IN CLOUD COMPANIES NEED HELP IN TACKLING BELOW INTERCONNECTED REVENUE RELATED PROBLEMS (2)
LEADERS ACROSS VARIOUS FUNCTIONS IN CLOUD COMPANIES NEED HELP IN TACKLING BELOW INTERCONNECTED REVENUE RELATED PROBLEMS (3)
What is driving change
in your business
- Product life cycles getting shorter.
- Ecosystems getting converged.
- Newer technologies and new use-cases disrupting.
- New markets, new geographies, new clients, competition and partners.
Are changes only impacting you or your clients and their clients as well?
The trial will be a guided tour by our representative to help you discover the shift in revenue sources of your clients and clients' clients that will impact your revenue. This is your opportunity to unlock the research IP worth $100 million
BELOW ARE SOME OF THE companies WHO ARE BENEFITTING / CAN BENEFIT IN SOLVING THEIR REVENUE GROWTH PROBLEMS (1)
BELOW ARE SOME OF THE companies WHO ARE BENEFITTING / CAN BENEFIT IN SOLVING THEIR REVENUE GROWTH PROBLEMS (2)
MarketsandMarkets RECENTLY ASSISTED A USD 29 Billion IT INFRASTRUCTURE PROVIDER COMPANY TO TAP INTO A USD 500 MILLION INCREMENTAL REVENUE IN HYPER CONVERGED INFRASTRUCTURE MARKET
MarketsandMarkets RECENTLY ASSISTED A USD 29 Billion IT INFRASTRUCTURE PROVIDER COMPANY TO TAP INTO A USD 500 MILLION INCREMENTAL REVENUE IN HYPER CONVERGED INFRASTRUCTURE MARKET
CLOUD SERVICE BENCHMARKING STUDY
MarketsandMarkets RESEARCH FOCUSES ON HIGH GROWTH & NICHE MARKETS - such as DRaaS, personal cloud, EDGE COMPUTING, cloud storage AND RELATED MARKETS
MARKETSANDMARKETS' COVERAGE OF HIGH GROWTH NICHE MARKETS RELEVANT TO CLOUD COMPUTING
INDICATIVE LIST OF OTHER PROJECTS EXECUTED FOR CLOUD COMPANIES:
- STUDY
- Learning & Development Cloud Market
- Edge Computing Services
- Edge Computing for Traffic Management
- India ITeS Vendors Cloud Product Market Analysis
- Marketing Strategy Global CSP's
- Video Surveillance -as-a-Service
- Pricing Mode Global CSP's
- Application Container Market
WE HAVE A COMPREHENSIVE UNDERSTANDING OF THE CLOUD COMPUTING ECOSYSTEM THROUGH OUR PROPRIETARY PLATFORM 'KNOWLEDGESTORE'.
impacting you and
your clients
CLOUD COMPANIES
VP Marketing, Global Cloud Services Provider
MarketsandMarkets assisted us in understanding the pricing models of various CSP’s in Europe. The team successfully completed the ask on time and at the pricing agreed. The output derived was the base for our strategic initiative in the year 2021.
MI Head, US-based Cloud Services Provider
MarketsandMarkets was instrumental in capturing the TAM for Learning & Development Cloud market. The approach was unique and helped us to de-code this complex market. Great Job.
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