Web Filtering Market by Component, Filtering Type (DNS Filtering, URL Filtering, Keyword Filtering, File Type Filtering, and Others (Image Filtering & Profile Filtering)), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2023
[168 Pages Report] The Web Filtering Market projected to grow from $2.50 Billion in 2017 to reach $5.40 Billion by 2023 at a Compound Annual Growth Rate (CAGR) of 13.4% during the forecast period. The base year for the market study is 2017 and the forecast period is 2018–2023.
The growing need for enhanced control over employees in enterprises, along with the increasing need to meet stringent compliances, has led enterprises of all size to adopt web filtering solutions for the protection of their critical information. Moreover, the cloud deployment mode is gaining a high traction in the market, as it requires less capital investment, helps organizations decrease their operational and maintenance costs, and reduces companies’ management efforts. Cloud-based web filtering solutions are available according to customers’ demands, wherein customers can start or stop any service at their own will. Web filtering solutions help organizations optimize their employees’ productivity, protect sensitive data, applications, and comply with stringent regulations.
The objective of the study is to define, describe, and forecast the web filtering market on the basis of components, filtering types, deployment modes, organization size, verticals, and regions. It also analyzes recent developments, such as partnerships, strategic alliances, mergers and acquisitions, business expansions, new product developments, and research and development (R&D) in the global market.
The research methodology used to estimate and forecast the web filtering market began with the collection and analysis of data on key vendors’ revenues through secondary sources, such as company websites, press releases, annual reports, TechTarget reports, Cloud Security Alliance reports, SC magazine, and SANS Institute studies. Vendor offerings are taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the global market from the revenues of the key players. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process, and to arrive at the exact statistics for all the segments and subsegments. The breakdown of the profiles of the primary participants is depicted in the figure below:
To know about the assumptions considered for the study, download the pdf brochure
The web filtering market comprises key vendors, such as Cisco (US), Symantec (US), McAfee (US), Palo Alto Networks (US), Fortinet (US), Trend Micro (US), Forcepoint (US), Sophos (UK), Barracuda Networks (US), Zscaler (US), Trustwave (US), iboss (US), Webroot (US), Interoute (UK), TitanHQ (Ireland), Virtela (US), Netskope (US), CensorNet (UK), Clearswift (UK), Wavecrest (US), Cyren (US), GFI Software (Malta), Untangle (US), ContentKeeper (Australia), and Kaspersky (Russia). These vendors provide web filtering solutions and services to end-users for catering to their unique business requirements, productivity, compliances, and security needs.
Key Target Audience for Web Filtering Market
- Web filtering providers
- Security service providers
- Government agencies
- System integrators
- Consultancy firms/advisory firms
- Security training and development service providers
- Managed Service Providers (MSPs)
- Enterprise customers
- Independent Software Vendors (ISVs)
“The study answers several questions for stakeholders, primarily which market segments to focus over the next 2–5 years for prioritizing their efforts and investments.”
Scope of the Web Filtering Market Report
Report Metric |
Details |
Market size available for years |
2018–2023 |
Base year considered |
2017 |
Forecast period |
2018–2023 |
Forecast units |
Billion (USD) |
Segments covered |
Components, filtering types, deployment modes, organization size, verticals, and regions |
Geographies covered |
North America, Europe, APAC, Latin America, and MEA |
Companies covered |
Cisco (US), Symantec (US), McAfee (US), Palo Alto Networks (US), Fortinet (US), Trend Micro (US), Forcepoint (US), Sophos (UK), Barracuda Networks (US), Zscaler (US), Trustwave (US), iboss (US), Webroot (US), Interoute (UK), TitanHQ (Ireland), Virtela (US), Netskope (US), CensorNet (UK), Clearswift (UK), Wavecrest (US), Cyren (US), GFI Software (Malta), Untangle (US), ContentKeeper (Australia), and Kaspersky (Russia) |
The research report segments the market into the following submarkets:
Web Filtering Market By Component:
- Solution
-
Services
-
Professional Services
- Consulting Services
- Training and Education
- Support and Maintenance
- Managed Services
-
Professional Services
Web Filtering Market By Filtering Type:
- Domain Name System (DNS) Filtering
- Uniform Resource Locator (URL) Filtering
- Keyword Filtering
- File Type Filtering
- Others (image filtering and profile filtering)
Web Filtering Market By Deployment Mode:
- On-premises
- Cloud
Web Filtering Market By Organization Size:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Web Filtering Market By Vertical:
- Government
- Banking, Financial Services, and Insurance (BFSI)
- Manufacturing
- IT and Telecom
- Education
- Healthcare
- Retail
- Others (media and entertainment, travel and transportation, and energy and utilities)
Web Filtering Market By Region:
- North America
- Europe
- Asia Pacific (APAC)
- Middle East and Africa (MEA)
- Latin America
Web filtering solutions include various filtering types, such as Domain Name System (DNS) filtering, Uniform Resource Locator (URL) filtering, keyword filtering, file type filtering, and others (image filtering and profile filtering). The DNS filtering type is expected to dominate the web filtering market and is estimated to have the largest market share in 2018. The keyword filtering type would play a key role in changing the market landscape and is expected to grow at the highest CAGR during the forecast period, as global organizations are highly proactive toward improving their employees’ productivity and protecting sensitive information from cyber threats.
The cloud deployment mode is the faster-growing mode in the web filtering market, as it benefits organizations with increased scalability, speed, 24/7 services, and enhanced management capabilities. Small and Medium-sized Enterprises (SMEs) continue to opt for the cloud deployment, as it helps them avoid costs pertaining to hardware, software, storage, and technical staff.
North America is estimated to hold the largest market size in 2018. The increasing need for organizations to reduce the misuse of the internet and enhance their employees’ productivity, and addressing the incidents of attacks on enterprises’ IT infrastructures are expected to drive the web filtering market. Furthermore, rapid economic growth in the major countries, along with regulatory reforms and economic stability, is expected to drive the market in Asia Pacific (APAC). In Middle East and Africa (MEA), Small and Medium-sized Enterprises (SMEs) as well as large enterprises belonging to a range of verticals, such as Banking, Financial Services, and Insurance (BFSI), government, education, and manufacturing, would increase their investments in web filtering solutions and services.
Security vendors are offering web filtering as a feature in secure web gateways, unified threat management, and firewall solutions. The adoption of these solutions is restraining the growth of the web filtering market. As the frequency of security breaches has increased over the past 5 years, organizations have increased their IT security investments to protect against advanced threats. However, for many enterprises, including SMEs, these investment costs are a matter of concern. Furthermore, for a strong and advanced security, the cost of innovation is still high, and thus many organizations view budgetary constraints as a barrier to the adoption of advanced web filtering solutions and services.
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix which gives the detailed comparison of product portfolio of each company
Geographic Analysis
- Further breakdown of the North American web filtering market
- Further breakdown of the European market
- Further breakdown of the APAC market
- Further breakdown of the MEA market
- Further breakdown of the Latin American market
Company Information
- Detailed analysis and profiling of additional market players
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Table of Contents
1 Introduction (Page No. - 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Research Assumptions and Limitations
2.3.1 Assumptions
2.3.2 Limitations
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 31)
4.1 Attractive Market Opportunities in the Web Filtering Market
4.2 Market Share of Top 3 Filtering Types and Regions, 2018
4.3 Market By Filtering Type, 2018
4.4 Market By Organization Size, 2018
4.5 Market By Deployment Mode, 2018
4.6 Market Investment Scenario
4.7 Market By Vertical
5 Web Filtering Market Overview (Page No. - 35)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Stringent Government Regulations and the Need for Compliance are Expected to Drive the Adoption of Web Filtering Solutions
5.2.1.2 Increasing Online Malware and the Rising Sophistication Levels of Web Attacks
5.2.1.3 Growing BYOD Trend Among Organizations
5.2.2 Restraints
5.2.2.1 Competition With Integrated Unified Threat Management (UTM) Solution Providers
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Cloud-Based Solutions and Services Among Enterprises
5.2.3.2 Growing Demand for Next-Generation Web Filtering Solutions
5.2.4 Challenges
5.2.4.1 Lack of Technical Capabilities and Skills in Handling Complex and Dynamic Environments
5.3 Regulatory Implications
5.3.1 Payment Card Industry Data Security Standard (PCI DSS)
5.3.2 Health Insurance Portability and Accountability Act (HIPAA)
5.3.3 Gramm-Leach-Bliley Act (GLBA)
5.3.4 Sarbanes-Oxley Act (SOX)
5.3.5 Federal Information Security Management Act (FISMA)
5.3.6 the International Organization for Standardization (ISO) Standard 27001
5.3.7 European Union General Data Protection Regulation (EU GDPR)
5.4 Innovation Spotlight
6 Web Filtering Market By Component (Page No. - 42)
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Consulting Services
6.3.2.2 Training and Education
6.3.2.3 Support and Maintenance
7 Web Filtering Market By Filtering Type (Page No. - 50)
7.1 Introduction
7.2 DNS Filtering
7.3 URL Filtering
7.4 Keyword Filtering
7.5 File Type Filtering
7.6 Others
8 Web Filtering Market By Deployment Mode (Page No. - 57)
8.1 Introduction
8.2 Cloud
8.3 On-Premises
9 Web Filtering Market By Organization Size (Page No. - 61)
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises
10 Web Filtering Market By Vertical (Page No. - 65)
10.1 Introduction
10.2 Government
10.3 Banking, Financial Services, and Insurance
10.4 Manufacturing
10.5 IT and Telecom
10.6 Education
10.7 Healthcare
10.8 Retail
10.9 Others
11 Web Filtering Market, By Region (Page No. - 74)
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.3.1 United Kingdom
11.3.2 France
11.3.3 Germany
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 Australia
11.4.3 Japan
11.4.4 Rest of APAC
11.5 Middle East and Africa
11.5.1 Middle East
11.5.2 Africa
11.6 Latin America
11.6.1 Mexico
11.6.2 Brazil
11.6.3 Rest of Latin America
12 Competitive Landscape (Page No. - 99)
12.1 Overview
12.2 Prominent Players Operating in the Web Filtering Market
12.3 Competitive Scenario
12.3.1 New Product Launches and Product Upgradations
12.3.2 Partnerships, Collaborations, and Agreements
12.3.3 Acquisitions
12.3.4 Business Expansions
13 Company Profiles (Page No. - 105)
13.1 Introduction
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.2 Cisco
13.3 Symantec
13.4 McAfee
13.5 Palo Alto Networks
13.6 Fortinet
13.7 Trend Micro
13.8 Forcepoint
13.9 Sophos
13.10 Barracuda Networks
13.11 Zscaler
13.12 Trustwave
13.13 Iboss
13.14 Webroot
13.15 Interoute
13.16 Titan HQ
13.17 Virtela
13.18 Netskope
13.19 Censornet
13.20 Clearswift
13.21 Wavecrest Computing
13.22 Cyren
13.23 GFI Software
13.24 Untangle
13.25 Contentkeeper Technologies
13.26 Kaspersky Lab
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 160)
14.1 Discussion Guide
14.2 Knowledge Store: MarketsandMarkets’ Subscription Portal
14.3 Introducing RT: Real-Time Market Intelligence
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details
List of Tables (78 Tables)
Table 1 Web Filtering Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 2 Innovation Spotlight: Latest Web Filtering Innovations
Table 3 Web Filtering Market Size, By Component, 2016–2023 (USD Million)
Table 4 Solution: Market Size By Region, 2016–2023 (USD Million)
Table 5 Services: Market Size By Region, 2016–2023 (USD Million)
Table 6 Services: Market Size By Type, 2016–2023 (USD Million)
Table 7 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 8 Professional Services Market Size, By Type, 2016–2023 (USD Million)
Table 9 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 10 Consulting Services Market Size, By Region, 2016–2023 (USD Million)
Table 11 Training and Education Market Size, By Region, 2016–2023 (USD Million)
Table 12 Support and Maintenance Market Size, By Region, 2016–2023 (USD Million)
Table 13 Web Filtering Market Size, By Filtering Type, 2016–2023 (USD Million)
Table 14 DNS Filtering: Market Size By Region, 2016–2023 (USD Million)
Table 15 URL Filtering: Market Size By Region, 2016–2023 (USD Million)
Table 16 Keyword Filtering: Market Size By Region, 2016–2023 (USD Million)
Table 17 File Type Filtering: Market Size By Region, 2016–2023 (USD Million)
Table 18 Others: Market Size By Region, 2016–2023 (USD Million)
Table 19 Web Filtering Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 20 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 21 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 22 Web Filtering Market Size, By Organization Size, 2016–2023 (USD Million)
Table 23 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 24 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 25 Web Filtering Market Size, By Vertical, 2016–2023 (USD Million)
Table 26 Government: Market Size By Region, 2016–2023 (USD Million)
Table 27 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 28 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 29 IT and Telecom: Market Size By Region, 2016–2023 (USD Million)
Table 30 Education: Market Size By Region, 2016–2023 (USD Million)
Table 31 Healthcare: Market Size By Region, 2016–2023 (USD Million)
Table 32 Retail: Market Size By Region, 2016–2023 (USD Million)
Table 33 Others: Market Size By Region, 2016–2023 (USD Million)
Table 34 Web Filtering Market Size, By Region, 2016–2023 (USD Million)
Table 35 North America: Market Size By Country, 2016–2023 (USD Million)
Table 36 North America: Market Size By Component, 2016–2023 (USD Million)
Table 37 North America: Market Size By Service, 2016–2023 (USD Million)
Table 38 North America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 39 North America: Market Size By Filtering Type, 2016–2023 (USD Million)
Table 40 North America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 41 North America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 42 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 43 Europe: Web Filtering Market Size, By Country, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Professional Service, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Filtering Type, 2016–2023 (USD Million)
Table 48 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 49 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 50 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 51 Asia Pacific: Web Filtering Market Size, By Country, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Professional Service, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Filtering Type, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 57 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 58 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 59 Middle East and Africa: Web Filtering Market Size, By Country, 2016–2023 (USD Million)
Table 60 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 61 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 62 Middle East and Africa: Market Size By Professional Service, 2016–2023 (USD Million)
Table 63 Middle East and Africa: Market Size By Filtering Type, 2016–2023 (USD Million)
Table 64 Middle East and Africa: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 65 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 66 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 67 Latin America: Web Filtering Market Size, By Country, 2016–2023 (USD Million)
Table 68 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 69 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 70 Latin America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 71 Latin America: Market Size By Filtering Type, 2016–2023 (USD Million)
Table 72 Latin America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 73 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 74 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 75 New Product Launches and Product Upgradations, 2017–2018
Table 76 Partnerships, Collaborations, and Agreements, 2017–2018
Table 77 Acquisitions, 2017–2018
Table 78 Business Expansions, 2017–2018
List of Figures (42 Figures)
Figure 1 Global Web Filtering Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Web Filtering Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 North America is Estimated to Hold the Largest Market Share in 2018
Figure 8 Top 3 Revenue Segments of the Web Filtering Market, 2018
Figure 9 Stringent Government Regulations are Expected to Boost the Growth of the Web Filtering Market
Figure 10 Domain Name System Filtering Segment and North American Region are Estimated to Have the Largest Market Shares in 2018
Figure 11 Domain Name System Filtering Segment is Estimated to Have the Largest Market Share in 2018
Figure 12 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 13 Cloud Deployment Mode is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Asia Pacific is Expected to Emerge as the Best Market for Investments in the Next 5 Years
Figure 15 Government Vertical is Projected to Have the Largest Market Size By 2023
Figure 16 Web Filtering Market: Drivers, Restraints, Opportunities, and Challenges
Figure 17 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 18 Keyword Filtering Type is Expected to Register the Highest CAGR During the Forecast Period
Figure 19 Cloud Deployment Mode is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Small and Medium-Sized Enterprises Segment is Expected to Register A Higher CAGR During the Forecast Period
Figure 21 Education Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 23 North America: Market Snapshot
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Key Developments By the Leading Companies in the Web Filtering Market, 2016–2018
Figure 26 Market Evaluation Framework
Figure 27 Geographic Revenue Mix of the Top 5 Market Players
Figure 28 Cisco: Company Snapshot
Figure 29 Cisco: SWOT Analysis
Figure 30 Symantec: Company Snapshot
Figure 31 Symantec: SWOT Analysis
Figure 32 McAfee: SWOT Analysis
Figure 33 Palo Alto Networks: Company Snapshot
Figure 34 Palo Alto Networks: SWOT Analysis
Figure 35 Fortinet: Company Snapshot
Figure 36 Fortinet: SWOT Analysis
Figure 37 Trend Micro: Company Snapshot
Figure 38 Sophos: Company Snapshot
Figure 39 Barracuda Networks: Company Snapshot
Figure 40 Zscaler: Company Snapshot
Figure 41 Interoute: Company Snapshot
Figure 42 Cyren: Company Snapshot
Growth opportunities and latent adjacency in Web Filtering Market