Interactive Whiteboard Market by Screen Size (Up to 69", 70"-90", Above 90"), Technology (Infrared, Resistive, Capacitive, Electromagnetic), End User (Education, Corporate, and Government), and Geography - Global Forecast to 2023
The interactive whiteboard market size was valued at USD 4.31 Billion in 2018 to USD 5.16 Billion by 2023, at a CAGR of 3.69% between 2018 and 2023. IWBs with screen sizes ranging from 70”–90” held the largest share of 74.98% of the total IWB market in 2017.
The increasing trend of gamification in education and corporate sectors, growing trend of e-learning and digital classrooms, and increased funding from the governments of different countries to incorporate IWBs across various end users are the main driving factors for the growth of the market.
Interactive Whiteboard Market by end user, the education sector is expected to grow at the highest growth rate during the forecast period.
The education sector is expected to lead the IWB market from 2018 to 2023. The increasing demand for e-learning and interactive learning is a major factor driving the growth of the IWB market globally.
Hence, governments across regions are increasingly funding interactive learning models for schools to promote the interactive learning method. According to CBCI Telecom, a technology company, IWBs help create visual memories, which are retained for a longer time by the human brain compared to reading text. Research and survey studies have shown that people learn faster when the learning is interactive and two-way. All these factors have contributed toward the increasing adoption IWBs in the education sector.
Interactive Whiteboard Market by screen size, IWBs with screen sizes ranging from 70”–90” hold the largest share of the total market
IWBs with screen sizes ranging from 70”–90” is expected to hold the largest share of the total market. The demand for IWBs with a display screen size ranging 70”–90” is largely driven by educational institutes and government and corporate offices where they are essentially used in training sessions and business meetings.
Classroom teaching usually involves a group of students (an average of 30 students in a class), and IWBs with a screen size of 70”–90” are found to be the most suitable to make the content (notes from the teacher or content from a textbook) visible to the entire class.
North America to account for the largest market size during the forecast period.
North America is expected to hold the largest market size in the interactive whiteboard market during the forecast period. There has been significant adoption of various touch technology based-IWBs in North America, particularly in the US education, corporate, and government sectors.
Also, some of the major IWB manufacturing companies such as Cisco, Google, Egan Teamboard, Smart Technologies, and Qomo are headquartered in the US. The market in APAC is expected to grow at the highest CAGR of 7.79% during the forecast period. This growth can be attributed to the presence of two industry-leading IWB manufacturers, Samsung and LG Display, in the region.
Government initiatives were undertaken to promote interactive education is another factor driving the market for IWBs in Asia Pacific during the forecast period. Some of the major companies in the IWB market include Hon Hai Precision Industry Co., Ltd. (Foxconn) (Taiwan), Hitachi, Ltd. (Hitachi) (Japan), Samsung Display Co., Ltd. (Samsung) (South Korea), LG Display Co., Ltd. (LG Display) (South Korea), Panasonic Corporation (Panasonic) (Japan), NEC Display (NEC) (Japan), Ricoh Company (Ricoh) (Japan), Google LLC (Google) (US), Cisco Systems, Inc. (Cisco) (US), Microsoft Corporation (Microsoft) (US).
Interactive Whiteboard Market Dynamics
Driver: Growing demand for gamification and digital classrooms
The use of new technologies, such as mobiles, tablets, laptops, projectors, and IWBs in classrooms are playing an important role in making the learning process more interactive. IWBs help in maintaining a rich communication environment that encourages feedback not only between teachers and students but also between the students themselves.
Gamification enhances the medium of delivering lectures by incorporating lessons in the form of a game. Research in different schools and colleges have demonstrated that students learn better when they are fully engaged and have a hands-on learning experience. IWBs facilitate multisensory learning, be it an exercise in math problem-solving or a Google Earth tour of the
Amazon rainforest. Apart from schools, various corporate institutions have also started using gamification in their training modules or meetings. Using gamification in corporate training brings out competition in employees, motivating them to learn new things and helping them increase the retention rate of the content delivered. According to eLearning Industry, a network-based media and publishing website, the growth of gamification in the coming five years is expected to be 8.3% (CAGR). According to research by Professor Traci Sitzmann at the University of Colorado Denver Business School, using gamification improves the retention rate of users by almost 9%. Hence, the growing demand for digital classrooms along with the increasing trend of gamification in schools is expected to drive the IWB market.
Restraint: High cost of IWBs in comparison to traditional whiteboards
The high cost of IWBs over traditional whiteboards is one of the major restraints in the IWB market. In addition to the product cost, there is also a cost for accessories, such as a projector, stylus, and other connecting devices, and the cost of installation. Apart from this, the cost of training individuals to handle and operate IWBs also needs to be taken into consideration.
A traditional whiteboard costs approximately USD 20, whereas an IWB costs around USD 1,000. The high cost of interactive whiteboards makes it difficult for small institutions and schools to install IWBs, thus restraining the market.
Opportunity: Integration of artificial intelligence in IWBs
Due to rapid advancements in technology, companies focus on innovation to provide variety and additional features in products. Researchers associated with different companies are focusing on integrating new technologies in conventional IWBs to make them user-friendly and interactive. Artificial Intelligence (AI) is one such technology, which provides huge opportunities for the IWB market to grow.
AI-based IWBs help take down notes during a lecture, translate the lecture into other languages, and enable remote users to attend the meeting or lecture. Due to this, various companies are focusing on integrating AI in IWBs, as this would accelerate the demand for IWBs among users.
As of December 2017, Ricoh was the only company that managed to launch an interactive whiteboard with Artificial Intelligence (AI) that put cognitive computing right in the middle of a meeting room. In February, 2017, Ricoh integrated IBM’s Watson technology in its IWB, offering various user-friendly features that were in demand among end users. Some of these features included adding remote users to the meeting, controlling the whiteboard with voice commands, and translating the meeting to the end user’s language and displaying the translated text on the IWB.
Challenge: Increasing adoption of tablets and smartphones in the education sector
The launch of new technologies in the education sector is changing learning processes and paving the way for new educational models. With the increasing market of tablets and smartphones across end users, the adoption of tablets and smartphones is also increasing in the education sector. Various programs, such as Bring-Your-Own-Device (BYOD) and 1:1 distribution of tablets among students, are further encouraging the adoption of tablets in educational institutions. The BYOD program is popular within the education sector of European and American countries. This policy allows students to bring their smartphones or tablets to school and circulate assignments and notes electronically rather than using pen and paper. However, different schools have different guidelines and regulations to retain the same. These policies support the use of tablets and smartphones in schools allowing access to information and reducing the time taken for students to copy notes. According to Innova Design Group, a designer, manufacturer, and supplier of furniture and interiors to the education and commercial sectors, in January 2018, 721,000 tablets were purchased by schools in the UK. The increasing adoption of tablets and smartphones in the education sector is expected to challenge the IWB market.
Scope of the Interactive Whiteboard Market Report
|
Report Metric |
Details |
|
Market size available for years |
2014–2023 |
|
Base year considered |
2017 |
|
Forecast period |
2018–2023 |
|
Forecast units |
Million (USD) |
|
Segments covered |
Technology, Screen Size, End User, and Region |
|
Geographies covered |
North America, Europe, APAC, RoW (South America, Middle East, and Africa) |
|
Companies covered |
Hitachi (Japan), LG display (South Korea), Foxconn (Taiwan), Panasonic (Japan), Promethean (China) |
The research report categorizes the interactive whiteboard market to forecast the revenues and analyze the trends in each of the following sub-segments:
Interactive Whiteboard Market, By Technology
- Infrared
- Resistive
- Capacitive
- Electromagnetic
- Others*
Acoustic Wave Sensor Market, By Screen Size
- Up to 69”
- 70” – 90”
- Above 90”
Acoustic Wave Sensor Market, By End User
- Education
- Corporate
- Government
Acoustic Wave Sensor Market, By Region
- North America
- Europe
- Asia Pacific (APAC)
- RoW
Key Market Players in Interactive Whiteboard Market
Hitachi (Japan), LG display (South Korea), Foxconn (Taiwan), Panasonic (Japan), Promethean (China)
Hitachi is a leader in manufacturing IWBs for education and corporate sectors. IWBs manufactured by Hitachi are classified under Hitachi Interactive Solutions. This division offers innovative products and solutions to meet customer needs. The company offers various products that include interactive tables, interactive LCD screens, tablets, and interactive plasma units. All these products use the StarBoard suite of professional presentation and collaboration software. For instance, in October 2017, Hitachi announced the release of its Hitachi Data Instance Director (HDID), version 6. This product would help companies deliver recovery and help eliminate the backup window. HDID uses snapshots, clones, and replication on HDS storage arrays. Thus, new product launches and developments are expected to help the company expand its product offerings in the IWB market.
Recent Developments in Interactive Whiteboard Market
- In October 2017, Hitachi announced the release of its Hitachi Data Instance Director (HDID), version 6. This product would help companies deliver recovery and also help eliminate the backup window. HDID uses snapshots, clones, and replication on HDS storage arrays.
- In January 2017 SMART Technologies announced its global partnership with Choose2Matter. The partnership aims at making the learning environment interactive across educational institutions.
- In September 2016 Promethean merged with ClassFlow, an award-winning collaborative teaching and learning software community. With this merger, lessons and study modules are designed to be shared through IWBs across connected classrooms and students.
- In February 2016, LG Electronics opened its new business innovation center in Chicago, US for LG’s commercial displays and business solutions.
Critical questions the report answers:
- Where will all these developments take the industry in the long term?
- What are the upcoming trends for the Interactive Whiteboard market?
- Which segment provides the most opportunity for growth?
- Who are the leading vendors operating in this market?
- What are the opportunities for new market entrants?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Definition
1.3 Scope of the Study
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Data From Primary Sources
2.1.2.3 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.3 Data Triangulation
2.4 Research Assumptions
3 Executive Summary (Page No. - 24)
4 Premium Insights (Page No. - 28)
4.1 Attractive Opportunities for Interactive whiteboard market
4.2 Interactive Whiteboard Market , By Education Sector
4.3 Market , By Screen Size
4.4 Market , By Technology
4.5 Market , By End User
4.6 Asia Pacific Interactive Whiteboard Market , By Country & End User
4.7 Market , By Country
5 Market Overview (Page No. - 32)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Demand for Gamification and Digital Classrooms
5.2.1.2 Increased Funding on IWBs
5.2.2 Restraints
5.2.2.1 Lack of Skilled Professionals
5.2.2.2 High Cost of IWBs in Comparison to Traditional Whiteboards
5.2.3 Opportunities
5.2.3.1 Integration of Artificial Intelligence in IWBs
5.2.3.2 Integration of Cloud Storage in IWBs
5.2.4 Challenges
5.2.4.1 Shift Towards Interactive Flat Panels
5.2.4.2 Increasing Adoption of Tablets and Smartphones in the Education Sector
6 Industry Trends (Page No. - 38)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Key Trends in the IWB Market
6.3.1 Artificial Intelligence-Based IWBs
6.3.2 Multi-Point Touch Feature
7 Interactive Whiteboard Market, By Screen Size (Page No. - 40)
7.1 Introduction
7.2 IWBs With A Screen Size Up to 69”
7.3 IWBs With A Screen Size Ranging From 70”–90”
7.4 IWBs With A Screen Size Above 90”
8 Interactive Whiteboard Market, By Technology (Page No. - 47)
8.1 Introduction
8.2 Infrared
8.3 Resistive
8.4 Capacitive
8.5 Electromagnetic
8.6 Others
8.6.1 Laser Scanner
8.6.2 Ultrasonic Tracking Technology
9 Interactive Whiteboard Market, By End User (Page No. - 54)
9.1 Introduction
9.2 Education
9.3 Corporate
9.4 Government
10 Interactive Whiteboard Market, By Geography (Page No. - 60)
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.4 APAC
10.4.1 China
10.4.2 Japan
10.4.3 South Korea
10.4.4 Australia
10.5 Rest of the World
10.5.1 South America
10.5.2 Middle East
10.5.3 Africa
11 Competitive Landscape (Page No. - 89)
11.1 Overview
11.2 Market Ranking
11.3 Competitive Scenario
11.3.1 New Product Launches
11.3.2 Partnerships
11.3.3 Mergers & Acquisitions
11.3.4 Expansions
12 Company Profiles (Page No. - 94)
(Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Key Players
12.1.1 Hitachi
12.1.2 Panasonic
12.1.3 LG Display
12.1.4 Foxconn
12.1.5 Netdragon
12.1.6 Samsung Electronics
12.1.7 NEC Display
12.1.8 Ricoh
12.1.9 Returnstar Interactive Technology
12.1.10 Boxlight Corporation
12.1.11 Cisco
12.1.12 Alphabet
12.1.13 Microsoft
12.1.14 Ludia
12.1.15 QOMO
12.2 Start-Up Ecosystem
12.2.1 Shenzhen Itech Solutions
12.2.2 Specktron
12.2.3 Dongguan Riotouch Technology
12.2.4 Shenzhen Fangcheng Teaching Equipment
12.2.5 Ketab Technologies
*Details on Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 132)
13.1 Insights From Industry Experts
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customization
13.6 Related Reports
13.7 Author Details
List of Tables (69 Tables)
Table 1 Survey Results Representing the View of Teachers on the Use of IWBs
Table 2 Interactive Whiteboard Market Market Size, By Screen Size, 2015–2023 (USD Million)
Table 3 IWB Market Size, By Screen Size, 2015–2023 (Million Units)
Table 4 IWB Market for Screen Size Up to 69”, By End User, 2015–2023 (USD Million)
Table 5 IWB Market for Screen Size Between 70”–90”, By End User, 2015–2023 (USD Million)
Table 6 IWB Market for Screen Size Above 90”, By End User, 2015–2023 (USD Million)
Table 7 IWB Market Size, By Technology, 2015–2023 (USD Million)
Table 8 Infrared IWB Market Size, By Region, 2015–2023 (USD Million)
Table 9 Resistive IWB Market Size, By Region, 2015–2023 (USD Million)
Table 10 Capacitive IWB Market Size, By Geography, 2015–2023 (USD Million)
Table 11 Electromagnetic IWB Market Size, By Geography, 2015–2023 (USD Million)
Table 12 IWB Market for Other Technologies, By Geography, 2015–2023 (USD Million)
Table 13 Interactive Whiteboard Market Market Size, By End User, 2015–2023 (USD Million)
Table 14 IWB Market for Education Sector, By Level, 2015–2023 (USD Million)
Table 15 IWB Market for Education Sector, By Geography, 2015–2023 (USD Million)
Table 16 IWB Market for Corporate Sector, By Geography, 2015–2023 (USD Million)
Table 17 IWB Market for Government Sector, By Geography, 2015–2023 (USD Million)
Table 18 Market Market Size, By Geography, 2015–2023 (USD Million)
Table 19 IWB Market in North America, By Screen Size, 2015–2023 (USD Million)
Table 20 IWB Market in North America, By Technology, 2015–2023 (USD Million)
Table 21 IWB Market in North America, By End User, 2015–2023 (USD Million)
Table 22 IWB Market in North America, By Education Level, 2015–2023 (USD Million)
Table 23 IWB Market in North America, By Country, 2015–2023 (USD Million)
Table 24 IWB Market in US, By End User, 2015–2023 (USD Million)
Table 25 IWB Market in US, By Education Level, 2015–2023 (USD Million)
Table 26 IWB Market in Canada, By End User, 2015–2023 (USD Million)
Table 27 IWB Market in Canada, By Education Level, 2015–2023 (USD Million)
Table 28 IWB Market in Mexico, By End User, 2015–2023 (USD Million)
Table 29 IWB Market in Mexico, By Education Level, 2015–2023 (USD Million)
Table 30 IWB Market in Europe, By Screen Size, 2015–2023 (USD Million)
Table 31 IWB Market in Europe, By Technology, 2015–2023 (USD Million)
Table 32 IWB Market in Europe, By End User, 2015–2023 (USD Million)
Table 33 IWB Market in Europe, By Education Level, 2015–2023 (USD Million)
Table 34 IWB Market in Europe, By Country, 2015–2023 (USD Million)
Table 35 IWB Market in UK, By End User, 2015–2023 (USD Million)
Table 36 IWB Market in UK, By Education Level, 2015–2023 (USD Million)
Table 37 IWB Market in Germany, By End User, 2015–2023 (USD Million)
Table 38 IWB Market in Germany, By Education Level, 2015–2023 (USD Million)
Table 39 IWB Market in France, By End User, 2015–2023 (USD Million)
Table 40 IWB Market in France, By Education Level, 2015–2023 (USD Million)
Table 41 IWB Market in APAC, By Screen Size, 2015–2023 (USD Million)
Table 42 IWB Market in APAC, By Technology, 2015–2023 (USD Million)
Table 43 IWB Market in APAC, By End User, 2015–2023 (USD Million)
Table 44 IWB Market in APAC, By Education Level, 2015–2023 (USD Million)
Table 45 IWB Market in APAC, By Country, 2015–2023 (USD Million)
Table 46 IWB Market in China, By End User, 2015–2023 (USD Million)
Table 47 IWB Market in China, By Education Level, 2015–2023 (USD Million)
Table 48 IWB Market in Japan, By End User, 2015–2023 (USD Million)
Table 49 IWB Market in Japan, By Education Level, 2015–2023 (USD Million)
Table 50 IWB Market in South Korea, By End User, 2015–2023 (USD Million)
Table 51 IWB Market in South Korea, By Education Level, 2015–2023 (USD Million)
Table 52 IWB Market in Australia, By End User, 2015–2023 (USD Million)
Table 53 IWB Market in Australia, By Education Level, 2015–2023 (USD Million)
Table 54 IWB Market in RoW, By Screen Size, 2015–2023 (USD Million)
Table 55 IWB Market in RoW, By Technology, 2015–2023 (USD Million)
Table 56 IWB Market in RoW, By End User, 2015–2023 (USD Million)
Table 57 IWB Market in RoW, By Education Level, 2015–2023 (USD Million)
Table 58 IWB Market in RoW, By Geography, 2015–2023 (USD Million)
Table 59 Interactive Whiteboard Market Market in South America, By End User, 2015–2023 (USD Million)
Table 60 IWB Market in South America, By Education Level,2015–2023 (USD Million)
Table 61 IWB Market in Middle East, By End User, 2015–2023 (USD Million)
Table 62 IWB Market in Middle East, By Education Level, 2015–2023 (USD Million)
Table 63 IWB Market in Africa, By End User, 2015–2023 (USD Million)
Table 64 IWB Market in Africa, By Education Level, 2015–2023 (USD Million)
Table 65 Market Ranking of Top 5 Players in the IWB Market in 2017
Table 66 New Product Launches, By Company, 2015–2017
Table 67 Partnerships, By Company, 2017
Table 68 Acquisitions, By Company, 2015–2017
Table 69 Expansions, By Company, 2015–2017
List of Figures (53 Figures)
Figure 1 Interactive Whiteboard Market Segmentation
Figure 2 IWB Market: Research Design
Figure 3 IWB Market: Bottom-Up Approach
Figure 4 IWB Market: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 IWBs With Screen Size Ranging From 70”–90” Anticipated to Lead the Market During Forecast Period
Figure 7 Infrared IWB Expected to Lead the Market During Forecast Period
Figure 8 IWB Market for Corporate Sector Projected to Grow at Highest CAGR From 2018 to 2023
Figure 9 Higher Education Expected to Lead Education Segment in Terms of Growth Between 2018 and 2023
Figure 10 North America Held Largest Share of IWB Market in 2017
Figure 11 Increasing Trend of Gamification in Education & Corporate Sectors Expected to Drive IWB Market
Figure 12 Higher Education Subsegment Expected to Grow at Higher CAGR From 2018 to 2023
Figure 13 IWBs With Screen Size Ranging From 70”–90” Accounted for Largest Share of IWB Market in 2017
Figure 14 Infrared Technology Expected to Lead IWB Market During Forecast Period
Figure 15 Education Sector Expected to Lead IWB Market During Forecast Period
Figure 16 China Accounted for Largest Share of IWB Market in APAC in 2017
Figure 17 The US Accounted for Largest Share of IWB Market in 2017
Figure 18 Market Dynamics: Overview
Figure 19 Technology Products Currently in Use in Educational Institutions
Figure 20 Interactive Whiteboard Market Market : Value Chain Analysis
Figure 21 Market Market, By Screen Size
Figure 22 IWBs With Screen Size Up to 69” Expected to Grow at Highest Rate During Forecast Period
Figure 23 IWB Market Size, By Screen Size, 2015–2023 (Million Units)
Figure 24 IWBs With Screen Size Up to 69” in Corporate Sector Expected to Lead the Market During the Forecast Period
Figure 25 IWBs With Screen Size From 70”–90” Expected to Be Installed More in Education Sector During the Forecast Period
Figure 26 IWBs With Screen Size Above 90” for the Government Sector Projected to Grow at Highest CAGR During Forecast Period
Figure 27 IWB Market Segmentation, By Technology
Figure 28 IWB Market Size, By Technology Type, 2018 & 2023 (USD Million)
Figure 29 IWB Market , By End User
Figure 30 Corporate Segment of the IWB Market Expected to Grow at the Highest Rate During Forecast Period
Figure 31 K-12 Expected to Account for A Larger Share of the Education Segment By 2023
Figure 32 IWB Market Segmentation, By Geography
Figure 33 APAC Region Expected to Grow at A Faster Rate in IWB Market
Figure 34 APAC Expected to Be Fastest-Growing Market for IWBs During Forecast Period
Figure 35 Geographic Snapshot of IWB Market
Figure 36 North America IWB Market Snapshot
Figure 37 Europe IWB Market Snapshot
Figure 38 APAC IWB Market Snapshot
Figure 39 Education Expenditure in China, By Source of Funding (2014)
Figure 40 Key Developments Undertaken By Leading Players in the IWB Market From 2014 to 2017
Figure 41 Expansion Was the Key Growth Strategy From 2015 to 2017
Figure 42 Hitachi: Company Snapshot
Figure 43 Panasonic: Company Snapshot
Figure 44 LG Display: Company Snapshot
Figure 45 Foxconn: Company Snapshot
Figure 46 Netdragon: Company Snapshot
Figure 47 Samsung Electronics: Company Snapshot
Figure 48 NEC Corporation: Company Snapshot
Figure 49 Ricoh: Company Snapshot
Figure 50 Boxlight Corporation: Company Snapshot
Figure 51 Cisco: Company Snapshot
Figure 52 Alphabet: Company Snapshot
Figure 53 Microsoft: Company Snapshot
Growth opportunities and latent adjacency in Interactive Whiteboard Market