Broadcast Equipment Market Size, Share and Growth

Updated on : October 22, 2024

Broadcast Equipment Market Size & Growth

The global broadcast equipment market size was valued at USD 5.2 billion in 2023 and is estimated to reach USD 6.7 billion by 2028, growing at a CAGR of 5.3% between 2023 to 2028.

Growing digitalization and technological advancements has driven the need for advanced equipment to support higher-quality audio and video transmission. Also, the rise of D2C streaming platforms has created a need for equipment that can support seamless streaming, on-demand content delivery, and personalized viewer experiences. These factors are fueling the market growth for broadcast equipment.

Broadcast Equipment Market Forecast to 2028

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Broadcast Equipment Market Trends and Dynamics:

Driver: Growing Investments in Content Production is driving the market

In today's media landscape, people want to watch top-notch content whenever they want and in the best quality. This has put pressure on broadcasters to come up with exciting shows, movies, documentaries, live events, and more. To make this kind of captivating content, broadcasters and creators need really good broadcasting equipment. This includes things like cameras, video production gear, audio recording tools, editing software, and more. With these tools, professionals can create content that looks and sounds amazing, making it stand out in the crowded media world. Hence, when broadcasters invest in making great content, they also need to invest in top-notch equipment to do it right. This equipment helps them produce high-quality and interesting content that grabs the audience's attention. Since content is at the core of the broadcasting industry, these investments will keep driving the demand for broadcasting equipment.

Restraint: Complexities due to rapid change in broadcasting technologies

In recent times, broadcasting technologies have been advancing at an unprecedented pace. This includes the move towards high-definition (HD) and ultra-high-definition (UHD) content, the adoption of IP-based workflows, virtual reality (VR), augmented reality (AR), and the use of cloud-based services. This swift transformation is primarily driven by the expectations of a more digitally connected audience and the necessity for media companies to maintain their competitiveness and provide exceptional viewer experiences.However, this rapid evolution presents challenges for broadcasters and content creators when it comes to investing in broadcasting equipment. What is considered cutting-edge today could quickly become outdated due to the rapid emergence of newer technologies..

Opportunity: Rapid Urbanizatin and Digital Transformation creates opportunity for broadcast equipment manufacturers

The rapid growth of cities is closely linked to economic progress and technological advancements. This presents an exciting opportunity for the broadcasting equipment market because cities have a diverse and concentrated population. Urban areas often have excellent infrastructure, including high-speed internet and advanced communication networks. This creates a favorable environment for broadcasters to reach a large and engaged audience. As emerging markets go through digital transformations, there's a big change in how people consume media and content. This shift has created new possibilities for equipment manufacturers. The introduction of high-speed internet access in these markets has led to a surge in online streaming, video-on-demand, and over-the-top (OTT) services. This is creating an opportunity for the broadcasting equipment manufacturers

Challenge: Increasing cases of cyberattacks

Cyberattacks can inflict significant harm on a company, both in terms of financial losses and damage to its reputation. These attacks can potentially compromise users' data, including valuable content and sensitive information on a broadcasting operator's channel. Regardless of how robust a system's security measures may be, there are always vulnerabilities, which can make the system susceptible to cyber threats. The broadcasting equipment market heavily relies on various technologies, such as IT systems, the internet, internal networks, and web-connected networks, for tasks like content production, storage, and delivery. Given its importance within the broadcast equipment market, safeguarding data becomes a top priority. The challenge with cybersecurity is that cyberattacks are challenging to prevent and detect in real-time, which poses obstacles to the growth of the broadcasting equipment market.

Broadcast Equipment Market Ecosystem

The broadcast equipment market is consolidated, with major companies such as Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, CommScope, Evertz Microsystems, Ltd, Harmonic Inc., and numerous small- and medium-sized enterprises. Almost all players offer various products, including amplifiers, modulators, encoders, and transmitters. These components are used for applications including radio as well as television.

Broadcast Equipment Market Segmentation

Based on technology, Digital broadcasting segment is expected to dominate during the forecast period.

The digital broadcasting is expected to dominate the broadcast equipment market share during the forecast period. The proliferation of digital television sets, set-top boxes, and smart TVs is driving the demand for digital broadcasting. Viewers with these devices expect digital content, compelling broadcasters to invest in digital equipment. Also, The growth of online streaming services, video-on-demand (VOD) platforms, and over-the-top (OTT) content delivery has expanded the digital broadcasting ecosystem.  These factors are having the positive impact on the market growth.

Based on application, the television segment is projected to have largest market share during the forecast period

Television has an extensive and enduring consumer base worldwide. It remains a primary source of news, entertainment, and information for billions of households. This consistent viewership drives the demand for broadcast equipment dedicated to television broadcasting. The television content is delivered through various platforms, including terrestrial, cable, satellite, and digital streaming. Each platform requires specialized equipment to ensure seamless transmission. Moreover, Governments in many countries invest in broadcasting infrastructure and technology. These factors are contributing towards the higher demand for broadcasting equipment for television applications.

Broadcast Equipment Industry Regional Analysis

Based on region, Asia Pacific is projected to grow fastest for the broadcast equipment market

Many countries in the Asia-Pacific region are experiencing robust economic growth, resulting in increased consumer spending and a growing middle class. This economic prosperity is driving demand for high-quality content and entertainment, leading to investments in broadcast equipment. Also, The media and entertainment industry in Asia-Pacific is expanding rapidly. The region is home to a large and diverse audience, leading to investments in content production and broadcasting infrastructure to cater to these markets thereby driving the market growth.

Broadcast Equipment Market by Region

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Top Broadcast Equipment Companies - Key Market Players

• Cisco Systems Inc., (US),
• Telefonaktiebolaget LM Ericsson (Sweden),
• CommScope (US),
• Evertz Microsystems, Ltd (Canada),
• Harmonic Inc. (US),
• EVS Broadcast Equipment (Belgium),
• Grass Valley (Canada),
• Wellav Technologies Ltd. (China),
• Eletec Broadcast Telecom S.A.R.L (France),
• Clyde Broadcast (UK).

Broadcast Equipment Market Report Scope

Broadcast Equipment Market Highlights

This research report categorizes the broadcast equipment market share based on type, technology, application, and region

Recent Developments in Broadcast Equipment Industry

• In July 2023, Telefonaktiebolaget LM Ericsson has collaborated with Vodafone and have initiated the rollout of a compact active-passive antenna. This endeavor aims to enhance 5G capacity, coverage, and performance without increasing the physical space taken up by antennas.
• In June 2023, Cisco and the Tribeca Festival have partnered having a mutual goal of promoting inclusivity. Cisco's Webex will take on the role of the official technology partner for the 2023 closing gala of the Tribeca Festival, which is titled "A Bronx Tale." Notably, this marks the first occasion where the festival's closing event will be made available for on-demand streaming through Webex Events, alongside the traditional live presentation at New York City's Beacon Theatre.
• In January 2023, CommScope, a renowned provider of network connectivity solutions on a global scale, has made an announcement regarding RUCKUS Networks. RUCKUS Networks is introducing a fresh line of edge switches that are both scalable and designed for entry-level usage. Notably, these switches come equipped with 25 Gbps uplink ports. This collection also encompasses the maiden entry-level enterprise switch capable of providing fiber-to-the-room connectivity.
• In April 2022, CommScope, a prominent figure in the domain of home network solutions worldwide, has joined forces with Orange Belgium. This partnership aims to equip Orange Belgium's subscribers with cutting-edge set-top boxes driven by the Android TV operating system. These set-top boxes are designed to offer a seamless blend of live television and high-quality streaming services.
• In January 2022, CommScope, in collaboration with ViacomCBS, has unveiled the launch of FAVE. Additionally, ViacomCBS has successfully transitioned its DABL and certain SHOWTIME linear channels from satellite-based distribution to the advanced Content Delivery Network (CDN) IP distribution. This transformation has been accomplished using CommScope's innovative DigiCipher Streaming system

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