Automotive HMI Market

[270 Pages Report] The automotive HMI market is projected to grow from USD 23.9 billion in 2023 to USD 40.2 billion by 2028, at a CAGR of 11.0%. The automotive HMI market is being propelled by a range of factors driving widespread adoption at the global level.  Vehicle and passenger safety is a primary area of focus for regional regulatory authorities. HMI design aims to minimize distraction and provide easily accessible controls and information without diverting attention from the road. User experience (UX) is another important factor, with automakers striving to create intuitive and user-friendly interfaces that enhance convenience and overall satisfaction. Connectivity and infotainment features are accommodated in HMI systems, while customization and personalization options cater to diverse driver preferences. Effective communication of Advanced Driver Assistance Systems (ADAS) information is crucial, and design trends, aesthetics, regulatory requirements, integration with autonomous driving, feedback and user research, and technological advancements also shape HMI development. These factors collectively ensure automotive HMIs meet evolving driver needs while prioritizing safety and user experience.

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Market Dynamics

DRIVER: Advancements in artificial intelligence and machine learning

Advancements in Artificial Intelligence (AI) and Machine Learning (ML) are fueling the demand for Human-Machine Interfaces (HMIs) in the automotive industry. These cutting-edge technologies offer numerous advantages, such as enhancing driver safety, delivering personalized driving experiences, and mitigating the risk of unexpected failures. One significant application of AI driving the demand for automotive HMI is the integration of Natural Language Processing (NLP) technology. By enhancing the accuracy and interpretation of voice recognition systems, drivers can interact with the HMI more intuitively, resulting in safer and more convenient driving experiences. Another compelling example is the utilization of ML algorithms in gesture control systems. AI and ML technologies are instrumental in improving driver safety and convenience by analyzing driver behavior, predicting their preferences, and customizing the HMI accordingly. These advancements are revolutionizing the automotive HMI landscape, responding to the evolving needs of drivers, and propelling the demand for more sophisticated and user-friendly HMIs in the industry.

RESTRAINT: High cost of advanced HMI technologies

The automotive industry is experiencing a rapid evolution driven by the introduction of advanced Human-Machine Interface (HMI) technologies that provide superior safety, convenience, and customization. These cutting-edge HMI technologies necessitate specialized manufacturing processes, advanced hardware, and upgraded software, which can result in higher costs. Tier 1 companies and component suppliers make substantial investments in developing and implementing advanced HMI technologies, leading to elevated prices for end-users. Furthermore, the requirement for specialized hardware and software components further contributes to the overall cost of these advanced HMI technologies. Additionally, the regular software updates and maintenance required for these systems add to their operational expenses. While these technologies offer numerous benefits, cost remains a significant consideration for automakers and consumers. Consequently, these advanced HMI systems are primarily offered in high-end luxury cars, with limited adoption in low- and mid-end vehicles. However, as the automotive industry continues to evolve, it is anticipated that the cost of these technologies will decrease, making them more affordable and accessible to a wider range of consumers.

OPPORTUNITY: Growing innovations in autonomous mobility solution

The rise of autonomous vehicles is reshaping the role of drivers from active control to passive monitoring. This shift necessitates the development of advanced HMIs that effectively communicate information to drivers while keeping them engaged. HMI must evolve to support new scenarios like driver-vehicle handover and emergency responses. For example, Waymo, an Alphabet Inc. subsidiary, has created HMI technology that provides real-time route information and allows passengers to request changes through voice commands. This interface ensures passengers feel safe and at ease in autonomous vehicles.

Similarly, Cruise, a self-driving car company, utilizes sensors and cameras to present real-time surroundings to drivers, enabling informed decision-making. Intellias (US), Star (US), and Boréas Technologies (Canada) are also notable HMI developers. The continuous developments in autonomous vehicle technology offer an opportunity for automotive HMI providers to create innovative interfaces that effectively communicate with drivers and passengers, leading to revenue growth and addressing emerging challenges in this market segment.

CHALLENGE: Complexity in designing

The automotive HMI is an essential component of modern vehicles because it provides access to many features and functions, such as advanced driver assistance systems, climate control, and infotainment systems, for drivers and passengers. However, one of the major problems faced in the automotive HMI market, as experienced by numerous product manufacturers and component suppliers, is its complexity. Modern vehicles have an increasing number of features and functions, which increases the complexity of the HMI, making it challenging for users to navigate and use the system effectively.

Various initiatives are being taken to address this issue by automotive manufacturers and suppliers. HMls are becoming more complex as more features and functions are added to them as technology develops. However, if too many features are added, the risk of creating cluttered and perplexing interfaces increases, which could be dangerous for drivers, leading to distractions or perplexity. It's critical to balance adding new features and preserving a user-friendly, simple interface that improves driver safety.

Automotive HMI Market Ecosystem.

The major players of the automotive HMI market have the latest technologies, diversified portfolios, and strong distribution networks globally. The major players in the market are Continental AG (Germany), Luxoft (Switzerland), Aptiv (Ireland), HARMAN International (US), Synaptics Incorporated (US), and Visteon Corporation (US).

The Central Display segment by product type will lead the automotive HMI market.

The central touchscreen display is anticipated to lead the automotive HMI Market during the forecast period. Drivers and passengers can access and manage various vehicle functions and settings using central touch screens, which offer a user-friendly interface. The overall user experience is improved by these touch screens' convenience, interactivity, and intuitive navigation. Central touch screens have grown in popularity as a desired feature in cars thanks to technological advancements and the incorporation of cutting-edge features like navigation, media playback, and smartphone integration. Automakers are poised to expand the market to meet the growing demand for central touchscreen displays, which is spurring innovation and new developments in the industry.

Mid-Priced passenger cars to be the fastest growing automotive HMI market.

The mid-priced passenger car segment, expected to grow fastest, will be the primary driver of the automotive HMI market's expansion. This market segment comprises cars that balance price and features, making them appealing to many buyers.  Some HMI products, like central display screens, steering mounted controls, multifunction switches, and instrument cluster displays, which already existed in the mid-priced passenger cars segment, have grown and have become strong. Further, some top trims of mid-range cars have adopted cost-effective HMI products like gesture recognition, HUD, rotary control, and high-end voice control in premium segment cars to distinguish them from the competition. Thus, the previously coming HMI features with the latest innovations and rising adoption of high-end HMI solutions would fuel the leading position of the mid-priced passenger cars segment for the market during the forecast period.

Asia Pacific is the largest market for automotive HMIs.

Asia Pacific is the largest market for automotive HMIs, where China, Japan, South Korea, and India lead the market demand, with China and Japan together contributing nearly 78% in 2023. The leading market position of these countries in the Asia Pacific is mainly due to higher demand from a rise in the production and sales of automobiles. Furthermore, Asia Pacific is witnessing a surge in demand for connected and electric vehicles (EVs). These vehicles require sophisticated HMIs to enable seamless connectivity, intuitive controls, and efficient management of EV-specific features. As a result, the adoption of automotive HMIs in Asia is driven by the increasing popularity of connected and electric vehicles. The region is also witnessing a growing demand for electric vehicles, driving the demand for automotive HMIs. Also, many leading automotive technology companies and manufacturers are based in the Asia Pacific, which enables the development and production of innovative HMIs.

Some of the major players are Continental AG (Germany), Luxoft (Switzerland), Aptiv (Ireland), HARMAN International (US), Synaptics Incorporated (US), and Visteon Corporation (US)

Key Market Players

The automotive HMI market is moderately fragmented. Continental AG (Germany), Luxoft (Switzerland), Aptiv (Ireland), HARMAN International (US), Synaptics Incorporated (US), and Visteon Corporation (US) are the key companies operating in the market.

These companies adopted new product launches, partnerships, and joint ventures to gain traction in the automotive HMI market.

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Scope of the Report

With the given market data, MarketsandMarkets offers customizations per the company’s specific needs.

The study segments the automotive HMI market:

By Product

• Voice Recognition System
• Rotary Controllers
• Gesture Recognition
• Touch Screen Display
• Instrument Cluster Display
• Steering Mounted Control System
• Head-Up Display
• Multifunction Switches

By Access Type

• Standard HMI System
• Multimodal HMI System

By Technology

• Visual Interface
• Acoustic Interface
• Other Interface Technologies

By Display Size

• <5”
• 5–10”
• >10”

By Vehicle Type

• Passenger Cars
• Light Commercial Vehicles

By Region

• Asia Pacific
• North America
• Europe
• Rest of the World

Recent Developments

• In October 2022, Luxoft (Switzerland) and Hyundai MOBIS (South Korea) announced a collaboration to jointly develop the next-generation in-vehicle infotainment (IVI) platform for future mobility. The collaboration aims to provide drivers and passengers with advanced digital experiences by incorporating cutting-edge technologies such as artificial intelligence and augmented reality.
• In June 2022, Valeo (France) collaborated with BMW AG (Germany) to provide the ADAS domain controller, sensor, and software for parking and maneuvering of BMW’s upcoming platform generation, “Neue Klasse,” due to launch in 2025.
• In January 2022, Visteon Corporation (US) and Steradian Semiconductors Pvt. Ltd. (India) joined forces to develop an ADAS offering superior safety features for the global automotive market. Under a joint development agreement, Steradian will grant Visteon access to its cutting-edge 4D image radar sensor hardware and perception software technology. Imaging radars play a vital role in Level 2+ autonomous driving technology by facilitating the development of safety applications, AI-powered perception algorithms, and sensor fusion.
• In December 2021, Synaptics Incorporated (US) acquired DSP Group (US), a prominent provider of wireless chipset solutions and voice processing. The acquisition combines two leading companies with cutting-edge AI, voice processing, and wireless technologies to develop a diverse range of smart connected devices.
• In September 2021, Continental AG (Germany) developed a virtual travel assistant to enhance the driving experience in passenger cars. The system offers recommendations on available free parking spots, affordable gas stations, and alerts about impending severe weather or tire pressure loss.
• In December 2020, Continental AG (Germany) entered into a partnership with Hyundai Motor Company (South Korea), wherein the partnership focused on developing a high-performance cockpit solution that offers advanced features such as augmented reality head-up displays and innovative driver assistance systems.

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