Automotive Acoustic Engineering Services Market Growth Drivers & Opportunities

Automotive Acoustic Engineering Services Market by Process (Design, Development, Test), Software (Calibration, Signal Analysis, Simulation, Vibration), Offering (Physical, Virtual), Application, Vehicle Type (ICE, Electric) & Region-Global Forecast to 2025

Report Code: AT 6609 Sep, 2018, by marketsandmarkets.com

[141 Pages Report] The global automotive acoustic engineering services market size was valued at USD 2.26 billion in 2017 and is estimated to reach USD 4.04 billion by 2025, registering a CAGR of 7.42%. Factors such as the increasing demand for mid-sized & premium vehicles, growing stringency in vehicular noise regulation, rising demand for interior cabin comfort & luxury features, and need to reduce R&D expenses have resulted in the growth of automotive acoustic engineering services.

Years considered for this report:

2017 – Base Year
2018 – Estimated Year
2018–2025 – Forecast Period

Strict noise regulations for ICE, electric & hybrid vehicles and rising sales of premium & sport utility vehicles (SUV)/multi utility vehicles (MUV) have fueled the demand for acoustic engineering services and boosted the global acoustic engineering services market for automotive application.

The automotive acoustic engineering services include processes such as designing, development, testing, and simulation of sound originating from the engine, transmission, other auto components, and overall vehicle to bring the interior cabin noise within the permissible range. These processes usually measure the pass-by noise and stationary noise to achieve a satisfactory result for the vehicle. Acoustic engineering and testing services are carried out for different applications such as the powertrain, drivetrain, body interior, and exterior to control and minimize the noise level of the vehicle.

Ongoing expansions, collaborations, joint ventures, partnerships, and acquisitions by leading engineering service providers are likely to propel the growth of this market, especially in the developing and untapped markets. On the other hand, high capital investment and entry barriers make it difficult for a new player to enter the market and gain business opportunities from OEMs and Tier 1 suppliers that have already partnered with established engineering services providers.

Automotive Acoustic Engineering Services Market

Market Dynamics

Drivers

Government regulations pertaining to vehicle noise
Rising customer preference for enhanced cabin comfort and luxury features
- Increase in the sales of premium vehicles
- Rising sales of Sport Utility Vehicles (SUV)/Multi Utility Vehicles (MUV)

Restraints

Increased usage of rental and used acoustic testing equipment
High capital investment and entry barriers

Opportunities

Rising trend of engine downsizing

Challenges

Acoustical challenge for electric vehicles

Objectives of the study

To define, describe, and forecast the automotive acoustic engineering services market with respect to individual growth trends and prospects and segment the total market into further sub-segments
To analyze and forecast the country-level market size, by value, of the automotive acoustic engineering services based on process
To analyze and forecast the regional market size, by value, of the automotive acoustic engineering services based on offering
To analyze and forecast the regional market size, by value, of the market based on software
To analyze and forecast the regional market size, by value, of the market based on application
To analyze and forecast the country-level market size, by value, of the market based on vehicle type
To identify the market dynamics and analyze their impact on the global market

A top- down approach has been used to estimate and validate the size of this market. The global automotive acoustic engineering services market size is estimated with the help of secondary research and then validated through primary interviews with the key market players. The market is further segmented into processes such as designing, development, and testing. The percentage penetration of each process is derived by using the primary and secondary data research. Further, the regional and country-level penetrations for each process are derived from secondary research and validated through multiple primary interviews to get the regional and country level market, by process. Alternatively, a certain percentage of segmental revenue for key market players such as Schaeffler, AVL, Siemens, EDAG Engineering, Bertrandt, FEV, and Continental has been taken into consideration to triangulate this market.

The figure given below shows the breakup of the profile of industry experts that participated in primary discussions.

Automotive Acoustic Engineering Services Market

To know about the assumptions considered for the study, download the pdf brochure

Critical Questions which the report answers:

Designing process is estimated to hold the largest share as it ensures vehicle system acoustical accuracy and helps to go ahead with the development of the actual product. What are the other factors that would drive the market during the next 7 years?
What are the future trends and market share of different software such as calibration, signal analysis, simulation, and vibration during the forecast period?
How are the industry players addressing the challenge of minimum sound requirement for electric & hybrid vehicles?

Target AudiencE

Automotive acoustic simulation service providers
Automotive acoustic testing & engineering services providers
Acoustic testing equipment suppliers
Automotive Original Equipment Manufacturers (OEMs)
Regional manufacturing associations and automobile associations
Regional vehicle noise regulatory authorities
Tier-I component/system manufacturers

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Scope of the Report

Automotive Acoustic Engineering Services Market, By Process

Designing
Development
Testing

Automotive Acoustic Engineering Services Market, By Offering

Physical
Virtual

Automotive Acoustic Engineering Services Market, By Software

Calibration
Signal Analysis
Simulation
Vibration
Others

Automotive Acoustic Engineering Services Market, By Application

Drivetrain
Powertrain
Body & Structure
Interior
Others

Automotive Acoustic Engineering Services Market, By Vehicle type

Light-Duty Vehicle
Heavy-Duty Vehicle
Electric & Hybrid Vehicle

Automotive Acoustic Engineering Services Market, By Region & Country

Asia Pacific
EMEA
Americas

Available customizations

With the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs.

Automotive Acoustic Engineering Services Application Market, By Vehicle Type

Light Duty Vehicles
Heavy Duty Vehicles
Electric & Hybrid Vehicles

Note: The market can be offered for vehicle type- Light Duty vehicles, Heavy Duty vehicle, and Electric & Hybrid vehicles by application (drivetrain, powertrain, body & structure, interior, and other) at regional level- Americas, EMEA, and Asia Pacific.

Automotive Acoustic Engineering Services Offering Market, By Vehicle Type

Light Duty Vehicles
Heavy Duty Vehicles
Electric & Hybrid Vehicles

Note: The market can be offered for vehicle type- Light Duty vehicles, Heavy Duty vehicle, and Electric & Hybrid vehicles by offering (physical & virtual) at regional level- Americas, EMEA, and Asia Pacific.

Detailed Analysis and Profiling of Additional Market Players (Up to 3)

The automotive acoustic engineering services market is projected to reach USD 4.04 billion by 2025 from USD 2.45 billion in 2018, at a CAGR of 7.42% during the forecast period. Increasing demand for optimum acoustical performance in passenger cars and SUV/MPV segments and rising sales of premium vehicles equipped with luxury & comfort features are expected to drive this market during the forecast period.

Simulation software is projected to be the largest and fastest growing market during the review period. Main advantages associated with simulation are enhanced acoustical testing & measurement, reduced R&D cost, multiple testing options, and reduced development time. Also, the introduction of artificial intelligence in simulation helps to understand the actual behavior of a component in the most appropriate manner. Engineering service providers such as Siemens, AVL, Schaeffler, Bertrandt, and IAV provide simulation services for automotive components and vehicle assembly. Thus, continuous increase in R&D activities and rising need of process optimization have led to improvements in simulation. Improved simulation software has become a prime requirement that would drive the demand for simulation software in the coming years.

The automotive engineering services market for the interior application is anticipated to grow at the fastest rate during the forecast period. The growth of this segment can be attributed to the increased demand for enhanced comfort and silent cabin among customers. Dashboard, HVAC system, gearbox, trunk panel, and infotainment are various sources of acoustic disturbances that can originate inside the cabin. Other secondary noise sources such as tires, door interiors, roof & floor, and trunk panels also add to the interior cabin noise. The vehicle acoustic engineering service providers offer virtual and physical testing & simulation of all components/systems in the cabin and improve the interior cabin acoustical performance. Hence, the increasing stringency of norms for vehicle and passenger safety and deployment of advanced features would prompt the addition of new components in the cabin, which in turn will make the interior cabin more complex and accentuate the need to improve acoustic performance of interior components.

The acoustic engineering services market for electric & hybrid vehicles is expected to grow at the fastest rate from 2018 to 2025. The presence of an alternate powertrain brings new sources of noise such as the motor, HVAC, battery, tires, and several other low decibel (dB(A)) noise from brake, acoustics, wind, squeaks, and rattle sounds from the vehicle that need to be addressed to improve the acoustical performance. Further, new legislative guidelines for electric and hybrid vehicles with respect to minimum noise requirement have changed the dynamics of acoustic engineering of these vehicles. As defined by NHTSA laws published in January 2013, electric & hybrid vehicles must have a minimum exterior sound requirement of 63.8 to 68.9 dB(A) while running at a speed of 30 kmph. This sound should be loud enough to be audible to a visually impaired person when the vehicle passes nearby. Hence, the vehicular noise refinement and the minimum sound requirement by the legal authorities would drive the electric and hybrid vehicle acoustic engineering services market.

EMEA is estimated to be the largest market for automotive acoustic engineering services. A majority of engineering services providers, which are based in Europe, provide physical as well as virtual acoustic testing and engineering of automotive components and vehicle assembly to meet the requirement of regional and foreign OEMs and tier-1 suppliers. Also, premium vehicle manufacturers in Europe such as Volkswagen, BMW, Volvo, Mercedes-Benz, and Porsche are increasingly focusing on acoustic engineering of their vehicle models. Therefore, ESPs are expanding their network within Europe in proximity to these OEMs. In September 2016, EDAG opened a new development center with an area of ~25,000 m2 at Warmenau facility in Wolfsburg, Germany. This facility is located in the vicinity of Volkswagen and can accommodate up to 1,100 engineering experts. More such expansions are expected to happen in the future to meet the rising demand for automotive acoustic engineering services in the region.

Automotive Acoustic Engineering Services Market

The high capital investment and entry barriers & increased usage of rental and used acoustic testing equipment are the key restraints for this market. Also, new regulations for electric vehicles regarding minimum sound requirement and keeping the noise from other auxiliary sources within the permissible range pose a challenge for the market. These factors may affect the growth of the automotive acoustic engineering services market in the near future.

Some of the key players in the automotive engineering services market are AVL (Austria), Siemens PLM (US), Bertrandt (Germany), EDAG Engineering (Germany), Schaeffler (Germany), FEV (Germany), Continental (Germany), IAV (Germany), and Autoneum (Switzerland). AVL adopted collaboration as a key strategy to retain its market position, while Siemens PLM followed the expansion and new product launch strategies to remain a prominent player in the market.

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Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources for Vehicle Production
           2.2.2 Key Secondary Sources for Market Sizing
           2.2.3 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Market Size Estimation
           2.4.1 Top-Down Approach
    2.5 Market Breakdown and Data Triangulation
    2.6 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 32)
    4.1 Automotive Acoustic Engineering Services – Global Market & Forecast
    4.2 Market, By Region
    4.3 Market, By Process
    4.4 Market, By Offering
    4.5 Market, By Software
    4.6 Market, By Application
    4.7 Market, By Vehicle Type

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Government Regulations Pertaining to Vehicle Noise
                    5.2.1.2 Rising Customer Preference for Enhanced Cabin Comfort and Luxury Features
                               5.2.1.2.1 Increase in the Sales of Premium Vehicles
                               5.2.1.2.2 Rising Sales of Sport Utility Vehicles (Suv)/Multi Utility Vehicles (Muv)
           5.2.2 Restraints
                    5.2.2.1 Increased Usage of Rental and Used Acoustic Testing Equipment
                    5.2.2.2 High Capital Investment and Entry Barriers
           5.2.3 Opportunities
                    5.2.3.1 Rising Trend of Engine Downsizing
           5.2.4 Challenges
                    5.2.4.1 Acoustical Challenge for Electric Vehicles

6 Automotive Acoustic Engineering Services Market, By Process (Page No. - 45)