Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023
[142 Pages Report] The audience analytics market to grow from $3.25 billion in 2017 to reach $6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. The base year considered for this study is 2017 and the forecast period is 20182023. With the increasing engagement on digital platform and growing efforts for the development of smart cities, the demand for audience analytics solutions and services among enterprises is expected to grow significantly.
Objectives of the Study
- To describe and forecast the global audience analytics market by component, application, organization size, vertical, and region
- To forecast the market size of the 5 major regional segments, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To analyze the subsegments with respect to individual growth trends, prospects, and contribution to the total market
- To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
- To analyze the opportunities in the market for stakeholders and provide details of competitive landscape for the major players
- To profile the key players and comprehensively analyze their core competencies and positioning
- To track and analyze competitive developments, such as mergers and acquisitions; new product developments; and partnerships, agreements, and collaborations in the market
The research methodology used to estimate and forecast the audience analytics market began with capturing the data on key vendor revenues through secondary research, such as Digital Analytics Association. Vendor offerings were also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering processes and arrive at the exact statistics for all the segments. The breakdown of primary profiles is depicted in the below figure:
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The audience analytics ecosystem comprises service providers, such comScore (US), Adobe (US), Oracle (US), IBM (US), Google (US), Unifi Software (US), SAS (US), Akamai (US), Cxense (Norway), NetBase Solutions (US), Cadreon (US), Socialbakers (Czech Republic), Crimson Hexagon (US), Quividi (France), 3DiVi (US), Flytxt (Netherlands), Telmar (US), StoryFit (US), Brandchats (Spain), Verto Analytics (US), AnalyticOwl (US), Verimatrix (US), Brandwatch (UK), Sightcorp (Netherlands) and Lotame Solutions (US). The other stakeholders of the audience analytics market include Cloud Service Providers (CSPs), government agencies, Independent Software Vendors (ISVs), consulting firms, system integrators, and Managed Service Providers (MSPs).
Key Target Audience
- Training and consulting service providers
- Audience analytics vendors
- Telecom service providers
- System integrators
- Cloud service providers
- Government agencies
- Managed service providers
- ISVs
- VARs
The research study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.
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Scope of the Report
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Report Metric |
Details |
|
Market size available for years |
20182023 |
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Base year considered |
2017 |
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Forecast period |
20182023 |
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Forecast units |
Billion (USD) |
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Segments covered |
Component, Application, Organization size, Vertical and Region |
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Geographies covered |
North America, Europe, APAC, Latin America, and MEA |
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Companies covered |
comScore (US), Adobe (US), Oracle (US), IBM (US), Google (US), Unifi Software (US), SAS (US), Akamai (US), Cxense (Norway), NetBase Solutions (US), Cadreon (US), Socialbakers (Czech Republic), Crimson Hexagon (US), Quividi (France), 3DiVi (US), Flytxt (Netherlands), Telmar (US), StoryFit (US), Brandchats (Spain), Verto Analytics (US), AnalyticOwl (US), Verimatrix (US), Brandwatch (UK), Sightcorp (Netherlands) and Lotame Solutions (US). |
The research report categorizes the audience analytics market to forecast the revenues and analyze the trends in each of the following submarkets:
By Component
- Solution
- Services
By Application
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
Audience Analytics Market By Organization Size
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
By Vertical
- Media and Entertainment
- Retail and Consumer Goods
- Telecommunication and ITES
- Travel and Hospitality
- BFSI
- Healthcare and Life Sciences
- Manufacturing
- Government and Public Sector
- Others (Transportation and Logistics, and Education)
Audience Analytics Market By Region
- North America
- United States
- Canada
- Europe
- United Kingdom (UK)
- Germany
- France
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- Australia and New Zealand (ANZ)
- Singapore
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa (MEA)
- Kingdom of Saudi Arabia (KSA)
- United Arab Emirates (UAE)
- Qatar
- South Africa
- Rest of MEA
Available Customizations
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Company Information
Detailed analysis and profiling of additional market players (up to 5).
The audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. The demand for audience analytics solution and services is expected to be driven by several factors, such as the increasing user engagement on the digital platform, the growing focus on the competitive intelligence, and the rising need to improve the audience experience.
The audience analytics market has been segmented on the basis of component, application, organization size, vertical, and region. The services segment is expected to grow at a higher CAGR during the forecast period, and the solution segment is estimated to hold a larger market size in 2018 in the market. The adoption of audience analytics software and services among enterprises has become a central part of the business process, due to the ease of the use and the flexibility they offer and is expected to show high growth in the coming years.
The SMEs segment is expected to be the faster-growing segment in the audience analytics market, as SMEs are increasingly adopting advanced analytics solutions to improve the business performance and enhance the productivity. On the contrary, the large enterprises segment is expected to have a larger market size in the market, due to the high budget and the acceptance of the emerging technologies. Enhanced reliability, scalability, and mobility; reduced risks; and improved production are expected to be the major driving factors favoring the adoption of audience analytics solutions and services among SMEs.
North America is expected to witness the highest adoption of audience analytics solutions and services, due to the presence of large enterprises, better technical expertise, and the implementation of the latest technologies. Europe is gradually advancing toward adopting audience analytics offerings to process data at a rapid pace and drive quick business insights.
APAC, MEA, and Latin America are expected to record significant growth rates in the audience analytics market, as several large enterprises are expected to utilize the significant growth opportunities to expand their market in these regions. SMEs in these regions have also realized benefits of analytics and are shifting toward the adoption of audience analytics solutions and services, to enhance the business results and improve their efficiency and productivity.
The major players in the audience analytics market include comScore (US), Adobe (US), Oracle (US), IBM (US), Google (US), Unifi Software (US), SAS (US), Akamai (US), Cxense (Norway), NetBase Solutions (US), Cadreon (US), Socialbakers (Czech Republic), Crimson Hexagon (US), Quividi (France), 3DiVi (US), Flytxt (Netherlands), Telmar (US), StoryFit (US), Brandchats (Spain), Verto Analytics (US), AnalyticsOwl (US), Verimatrix (US), Brandwatch (UK), Sightcorp (Netherlands), and Lotame Solutions (US). These players have adopted various growth strategies, such as expansions, acquisitions, partnerships, collaborations, and new product launches. The key strategy often adopted by these players is new product launches to achieve a strong foothold in the market.
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Table of Contents
1 Introduction (Page No. - 20)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Audience Analytics Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders
2 Research Methodology (Page No. - 24)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations
3 Executive Summary (Page No. - 34)
4 Premium Insights (Page No. - 39)
4.1 Attractive Market Opportunities in the market
4.2 Market By Solution (2018 vs 2023)
4.3 Market Shares of Top 3 Verticals and Regions, 2018
4.4 Market Investment Scenario
5 Audience Analytics Market Overview and Industry Trends (Page No. - 43)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing User Engagement on Digital Platforms
5.2.1.2 Growing Focus on Competitive Intelligence
5.2.1.3 Increasing Need to Improve the Audience Experience
5.2.2 Restraints
5.2.2.1 Complexities in Analytical Workflows
5.2.2.2 High Initial Upfront Cost of Analytics Platforms
5.2.3 Opportunities
5.2.3.1 Growing Efforts for the Development of Smart Cities
5.2.3.2 Increasing Adoption of Audience Analytics Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Data Security and Privacy Concerns
6 Audience Analytics Market, By Component (Page No. - 48)
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Professional Services
6.3.1.1 Training, Education, and Consulting
6.3.1.2 Support and Maintenance
6.3.2 Managed Services
7 Audience Analytics Market By Application (Page No. - 57)
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
8 Audience Analytics Market By Organization Size (Page No. - 62)
8.1 Introduction
8.2 Large Enterprises
8.3 Small and Medium-Sized Enterprises
9 Audience Analytics Market, By Vertical (Page No. - 66)
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Telecommunications and Ites
9.4 Healthcare and Life Sciences
9.5 Government and Public Sector
9.6 Manufacturing
9.7 Media and Entertainment
9.8 Retail and Consumer Goods
9.9 Travel and Hospitality
9.10 Others
10 Audience Analytics Market, By Region (Page No. - 76)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 Singapore
10.4.4 Australia and New Zealand
10.4.5 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 Qatar
10.5.4 South Africa
10.5.5 Rest of Mea
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Rest of Latin America
11 Competitive Scenario (Page No. - 104)
11.1 New Product Launches/Product Upgradations
11.2 Partnerships, Agreements, and Collaborations
11.3 Mergers and Acquisitions
11.4 Business Expansions
12 Company Profiles (Page No. - 107)
12.1 Adobe
12.1.1 Business Overview
12.1.2 Products and Services Offered
12.1.3 Recent Developments
12.1.4 SWOT Analysis
12.1.5 MnM View
12.2 IBM
12.2.1 Business Overview
12.2.2 Products and Services Offered
12.2.3 Recent Developments
12.2.4 SWOT Analysis
12.2.5 MnM View
12.3 Google
12.3.1 Business Overview
12.3.2 Products and Services Offered
12.3.3 Recent Developments
12.3.4 SWOT Analysis
12.3.5 MnM View
12.4 Oracle
12.4.1 Business Overview
12.4.2 Products and Services Offered
12.4.3 Recent Developments
12.4.4 SWOT Analysis
12.4.5 MnM View
12.5 SAS
12.5.1 Business Overview
12.5.3 Products and Services Offered
12.5.4 Recent Developments
12.5.5 MnM View
12.6 Akamai
12.6.1 Business Overview
12.6.2 Products and Services Offered
12.6.3 Recent Developments
12.6.4 MnM View
12.7 Comscore
12.7.1 Business Overview
12.7.3 Products and Services Offered
12.7.4 Recent Developments
12.7.5 SWOT Analysis
12.7.6 MnM View
12.8 Cxense
12.8.1 Business Overview
12.8.3 Products and Services Offered
12.8.4 Recent Developments
12.8.5 MnM View
12.9 Netbase Solutions
12.9.1 Products/Services Offered
12.9.2 Recent Developments
12.10 Unifi Software
12.11 Cadreon
12.12 Socialbakers
12.13 Crimson Hexagon
12.14 Quividi
12.15 3DIVI
12.16 Flytxt
12.17 Telmar
12.18 Storyfit
12.19 Brandchat
12.20 Verto Analytics
12.21 Analytic Owl
12.22 Verimatrix
12.23 Brandwatch
12.24 Lotame
12.25 Sightcorp
List of Tables (65 Tables)
Table 1 Audience Analytics Market Size, By Component, 20162023 (USD Million)
Table 2 Solution: Market Size By Region, 20162023 (USD Million)
Table 3 Market Size By Service, 20162023 (USD Million)
Table 4 Services: Market Size By Region, 20162023 (USD Million)
Table 5 Professional Services: Market Size By Region, 20162023 (USD Million)
Table 6 Audience Analytics Market Size, By Professional Service, 20162023 (USD Million)
Table 7 Training, Education, and Consulting: Market Size By Region, 20162023 (USD Million)
Table 8 Support and Maintenance: Market Size By Region, 20162023 (USD Million)
Table 9 Managed Services: Market Size By Region, 20162023 (USD Million)
Table 10 Audience Analytics Market Size, By Application, 20162023 (USD Million)
Table 11 Sales and Marketing Management: Market Size By Region, 20162023 (USD Million)
Table 12 Customer Experience Management: Market Size By Region, 20162023 (USD Million)
Table 13 Competitive Intelligence: Market Size By Region, 20162023 (USD Million)
Table 14 Market Size By Organization Size, 20162023 (USD Million)
Table 15 Large Enterprises: Market Size By Region, 20162023 (USD Million)
Table 16 Small and Medium-Sized Enterprises: Market Size By Region, 20162023 (USD Million)
Table 17 Audience Analytics Market Size, By Vertical, 20162023 (USD Million)
Table 18 Banking, Financial Services, and Insurance: Market Size By Region, 20162023 (USD Million)
Table 19 Telecommunication and Ites: Market Size By Region, 20162023 (USD Million)
Table 20 Healthcare and Lifesciences: Market Size By Region, 20162023 (USD Million)
Table 21 Government & Public Sector: Market Size By Region, 20162023 (USD Million)
Table 22 Manufacturing: Market Size By Region, 20162023 (USD Million)
Table 23 Media and Entertainment: Market Size By Region, 20162023 (USD Million)
Table 24 Retail and Consumer Goods: Market Size By Region, 20162023 (USD Million)
Table 25 Transportation and Logistics: Market Size By Region, 20162023 (USD Million)
Table 26 Others: Market Size By Region, 20162023 (USD Million)
Table 27 Audience Analytics Market Size, By Region, 20162023 (USD Million)
Table 28 North America: Market Size By Component, 20162023 (USD Million)
Table 29 North America: Market Size By Services, 20162023 (USD Million)
Table 30 North America: Market Size By Professional Services, 20162023 (USD Million)
Table 31 North America: Market Size By Application 20162023 (USD Million)
Table 32 North America: Market Size By Organization Size, 20162023 (USD Million)
Table 33 North America: Market Size By Vertical, 20162023 (USD Million)
Table 34 North America: Market Size By Country, 20162023 (USD Million)
Table 35 Europe: Audience Analytics Market Size, By Component, 20162023 (USD Million)
Table 36 Europe: Market Size By Services, 20162023 (USD Million)
Table 37 Europe: Market Size By Professional Services, 20162023 (USD Million)
Table 38 Europe: Market Size By Application, 20162023 (USD Million)
Table 39 Europe: Market Size By Organization Size, 20162023 (USD Million)
Table 40 Europe: Market Size By Vertical, 20162023 (USD Million)
Table 41 Europe: Market Size By Country, 20162023 (USD Million)
Table 42 Asia Pacific: Audience Analytics Market Size, By Component, 20162023 (USD Million)
Table 43 Asia Pacific: Market Size By Services, 20162023 (USD Million)
Table 44 Asia Pacific: Market Size By Professional Services, 20162023 (USD Million)
Table 45 Asia Pacific: Market Size By Application, 20162023 (USD Million)
Table 46 Asia Pacific: Market Size By Organization Size, 20162023 (USD Million)
Table 47 Asia Pacific: Market Size By Vertical, 20162023 (USD Million)
Table 48 Asia Pacific: Market Size By Country, 20162023 (USD Million)
Table 49 Middle East and Africa: Audience Analytics Market Size, By Component, 20162023 (USD Million)
Table 50 Middle East and Africa: Market Size By Services, 20162023 (USD Million)
Table 51 Middle East and Africa: Market Size By Professional Services, 20162023 (USD Million)
Table 52 Middle East and Africa: Market Size By Application, 20162023 (USD Million)
Table 53 Middle East and Africa: Market Size By Organization Size, 20162023 (USD Million)
Table 54 Middle East and Africa: Market Size By Vertical, 20162023 (USD Million)
Table 55 Middle East and Africa: Market Size By Country, 20162023 (USD Million)
Table 56 Latin America: Audience Analytics Market Size, By Component, 20162023 (USD Million)
Table 57 Latin America: Market Size By Services, 20162023 (USD Million)
Table 58 Latin America: Market Size By Professional Services, 20162023 (USD Million)
Table 59 Latin America: Market Size By Application, 20162023 (USD Million)
Table 60 Latin America: Market Size By Organization Size, 20162023 (USD Million)
Table 61 Latin America: Market Size By Vertical, 20162023 (USD Million)
Table 62 Latin America: Audience Analytics Market Size By Country, 20162023 (USD Million)
Table 63 New Product Launches/Product Upgradations, 20162018
Table 64 Mergers and Acquisitions, 20162017
Table 65 Business Expansions, 20162018
List of Figures (38 Figures)
Figure 1 Audience Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Audience Analytics Market: Assumptions
Figure 9 Market Size and Growth, 20162023 (USD Million, Y-O-Y %)
Figure 10 Top 3 Segments With the Largest Market Shares in the Market
Figure 11 Audience Analytics Market: Regional Snapshot
Figure 12 Increasing User Engagement on Digital Platforms is Expected to Drive the Global Market
Figure 13 Solution Segment is Estimated to Have A Larger Market Size in 2018
Figure 14 Media and Entertainment Vertical and North America are Expected to Have the Largest Market Shares in 2018
Figure 15 Asia Pacific is Expected to Emerge as the Best Market for Investment Over the Next 5 Years
Figure 16 Audience Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 17 Solutions Segment is Estimated to Have the Larger Market Size in 2018
Figure 18 Professional Services is Estimated to Have the Largest Market Size in 2018
Figure 19 Training, Education, and Consulting is Estimated to Have the Largest Market Size in 2018
Figure 20 Sales and Marketing Management is Estimated to Have the Largest Market Size in 2018
Figure 21 Large Enterprises Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 22 Media and Entertainment Vertical is Estimated to Have the Largest Market Size in 2018
Figure 23 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Adobe: Company Snapshot
Figure 27 Adobe: SWOT Analysis
Figure 28 IBM: Company Snapshot
Figure 29 IBM: SWOT Analysis
Figure 30 Google: Company Snapshot
Figure 31 Google: SWOT Analysis
Figure 32 Oracle : Company Snapshot
Figure 33 Oracle: SWOT Analysis
Figure 34 SAS: Company Snapshot
Figure 35 Akamai: Company Snapshot
Figure 36 Comscore: Company Snapshot
Figure 37 Comscore: SWOT Analysis
Figure 38 Cxense: Company Snapshot
Growth opportunities and latent adjacency in Audience Analytics Market