Application Release Automation Market

[132 Pages Report] The application release automation market size is expected to grow from USD 1.78 billion in 2017 to USD 5.19 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 20.2% during the forecast period. The base year considered for this study is 2017 and the forecast period is 2018–2023. With the increasing penetration of IT automation and related technologies, such as big data and serverless architecture, the demand for ARA tool and services among enterprises is expected to grow significantly.

Objectives of the Study

• To describe and forecast the global application release automation market by component, deployment type, organization size, vertical, and region
• To forecast the market size of 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
• To analyze the market’s sub segments with respect to the individual growth trends, prospects, and contribution to the total market
• To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
• To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape of the major players
• To profile the key players and comprehensively analyze their core competencies and positioning
• To track and analyze the competitive developments, such as mergers and acquisitions, new product developments, and partnerships, agreements, and collaborations in the application release automation market

The research methodology used to estimate and forecast the application release automation market began with capturing the data on key vendors’ revenue through secondary research, such as Associations of Financial Professional and Information System Security Association. Vendor offerings were also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub segments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and sub segments. The breakdown of the profiles of the primary participants is depicted in the figure below:

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The application release automation ecosystem comprises service providers, such as BMC Software (US), CA Technologies (US), Fujitsu (Japan), IBM (US), Micro Focus (US), Microsoft (US), NIIT Technologies (India), Red Hat (US), VMware (US), Attunity (US), Arcad Software (US), Chef Software (US), Clarive (Spain), CloudBees (US), CollabNet (US), Datical (US), Electric Cloud (US), Flexagon LLC (US), Inedo (US), MidVision (UK), Octopus Deploy (Australia), Plutora (US), Puppet (US), Rocket Software (US), and XebiaLabs (US). The other stakeholders of the application release automation market include systems integrators, application designers, development service providers, and network service providers.

Key Target Audience for Application Release Automation Market

• Training and consulting service providers
• ARA vendors
• Telecom service providers
• System integrators
• Cloud service providers
• Government agencies
• Managed service providers

"The research study answers several questions for stakeholders, primarily which market segments to focus on in the next 2to 5 years for prioritizing their efforts and investments."

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Scope of the Report

The research report categorizes the application release automation market to forecast the revenues and analyze the trends in each of the following submarkets:

By Component

• Tool
• Services
  • Training, Consulting, and Integration
  • Support and Maintenance
  • Managed Services

By Deployment Type

• On-premises
• Cloud

By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Vertical

• ITES And Telecommunications
• Banking, Financial Services, and Insurance (BFSI)
• Manufacturing
• Retail and Consumer Goods
• Healthcare
• Media and Entertainment
• Others (government and public sector, and travel and hospitality)

By Region

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific (APAC)
  • Japan
  • China
  • Australia and New Zealand (ANZ)
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa (MEA)
  • Kingdom of Saudi Arabia (KSA)
  • United Arab Emirates (UAE)
  • South Africa
  • Rest of MEA

Drivers

Focus on improving release processes and deployment speed

Enterprises rely on IT products and services to deliver differentiated customer experiences and to retain them. However, quick application delivery with quality is not an easy task to accomplish. Also, poorly executed software releases waste time on fixing bugs and errors, slow the time to market, and result in poor employee satisfaction due to overburden and stress. Enterprises need applications of high quality, which can be delivered quickly to enhance customer satisfaction. ARA is one of the emerging trends of software engineering that automates release processes to streamline IT delivery. It ensures continuous delivery of applications for enterprises leading to accelerated time to market. ARA also results in satisfied development teams owing to reduced operational and architectural complexities without hampering the quality of the application.

Optimized resource utilization

IT managers have a critical mandate to reduce the CAPEX and OPEX. Intense competition and global economic situations have accelerated the adoption of cost-effective measures to restructure business models. Organizations are moving from the complex process of application designing and managing hardware to the liable OPEX model. Most of the enterprises find audit and compliance boring, as it consumes time that they would rather be spending on their core job. Using ARA, enterprises can run their businesses with low operating costs and take advantage of the tool. It offers the benefits of low costs when compared to planning, managing, designing, and building enterprise applications. Hence, many organizations are considering implementing application release management across development and operations teams to utilize both monetary resources and personnel in an efficient way.

Restraints

Heavy dependence on legacy processes

Enterprises with a large number of employees have been adopting various advanced solutions to manage their software development life cycle. However, many organizations still stick to traditional methodologies that are often time consuming and tedious. Legacy processes can be problematic, as they lack the required support and do not provide a competitive edge to the company. This can be majorly attributed to budget constraints that SMEs face while implementing advanced technologies. Thus, many SMEs depend on manual and other traditional approaches to manage software development life cycle.

Opportunities

Advancements in AI and its use in application development

The pace of innovation and changing customer needs are creating challenges for companies to adapt and grow. Enterprises are working 24x7 to deliver products and services for enhancing customer experience. Furthermore, the ever-growing amount of data across applications is expected to drive the need for AI for fast application delivery. AI and Machine Learning (ML) enable enterprises to utilize resources efficiently. AI and ML algorithms enable enterprises to make data reservoir of relevant insights that may contain useful solutions in case of critical issues faced by IT operations. Companies must continue to focus on innovations, new products, and new lines of businesses, along with new capabilities of application development and deployment. Hence, information like common glitches and failures, from AI and ML can be used to improve ARA tool overtime to enhance the performance and client satisfaction level, which, in turn, would increase the adoption rates of the tool.

Challenges

Lack of understanding about ARA tasks

Many companies across the globe lack expertise and are not aware of the benefits of ARA. There is a strong need for skilled professionals who have hands-on expertise and technical knowledge. Inadequate skills result in substandard development, which may hamper the products. Companies must find both skilled programmers and IT operations specialists who can deploy the latest software development and infrastructure automation techniques. With the shortage of available skilled workers, companies nowadays have started internal training programs to enhance their own competency. Thus, continuous learning and training on ARA tool and their associated benefits can help organizations overcome this challenge.

Competitive Landscape

Partnerships, Agreements, and Collaborations

Source: Press Releases

New Product Launches and Product Enhancements

Source: Press Releases

Business Expansions

Source: Press Releases

Mergers and Acquisitions

Source: Press Releases

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on the company’s specific needs.

Company Information

• Detailed analysis and profiling of the additional market players (up to 5)

The demand for application release automation offerings is expected to be driven by many factors, such as low costs, flexibility, scalability, and security. The application release automation offerings provide accelerated Time-to-Market (TTM) and speedy application release processes.

The application release automation market has been segmented on the basis of components, deployment modes, organization size, verticals, and regions. The services segment is expected to grow at a higher CAGR during the forecast period, whereas the tool segment is estimated to hold the larger market size in 2018. The application release automation tool and services have become a central part of business processes, due to their easy use and flexibility. The adoption of the application release automation tool and services is expected to grow in the coming years.

Under deployment types, the on-premises deployment type is estimated to hold the larger market size in 2018. As the application release automation market is growing, the need to deploy tools that are compatible with the on-premises infrastructure at a low cost is also becoming essential. The integration and deployment of the application release automation tool enables archiving, retention, and communication within DevOps teams and infrastructure. Organizations that deal with confidential user credentials usually prefer the on-premises deployment mode, as it can secure confidential information and prevent it from external attacks, and protect systems held on the premises of organizations.

In regions, North America is estimated to hold the largest market size in 2018, whereas Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The increasing need for speedy and low-cost DevOps processes and complete security while operating in physical, virtual, or cloud environments is expected to drive the global application release automation market.

The increasing user engagement on digital platforms, growing focus on competitive intelligence, and rising need to improve the audience experience are major factors expected to drive the growth of the market. However, complexities in analytical workflows and high initial upfront cost of analytics platforms may affect the growth of the application release automation market.

The major players in the application release automation market are BMC Software (US), CA Technologies (US), Fujitsu (Japan), IBM (US), Micro Focus (US), Microsoft (US), NIIT Technologies (India), Red Hat (US), VMware (US), Attunity (US), Arcad Software (US), Chef Software (US), Clarive (Spain), CloudBees (US), CollabNet (US), Datical (US), Electric Cloud (US), Flexagon LLC (US), Inedo (US), MidVision (UK), Octopus Deploy (Australia), Plutora (US), Puppet (US), Rocket Software (US), and XebiaLabs (US). These players have adopted various growth strategies, such as new product developments, mergers and acquisitions, collaborations, and partnerships, to expand their presence in the global market.

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