Video Streaming Software Market

The video streaming software market is expected to grow at a Compound Annual Growth Rate (CAGR) of 17.5% during the forecast period, from USD 13.3 billion by 2024 to USD 29.7 billion by 2029. The increasing demand for online video streaming and the availability of highspeed 5G internet is expected to drive the adoption of video streaming software during the forecast period.

Major vendors in this market are in North America and Europe. IBM, Brightcove, Kaltura, Edgio, and Vimeo are the leading players in the video streaming software market. These players have adopted various growth strategies to strengthen their position in the market. These include product launches, contracts, partnerships, mergers and acquisitions, and new product development activities to expand market presence.

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IBM

IBM is an American multinational technology company provides a comprehensive suite of cloud solutions, including IBM Cloud, a platform that offers IaaS, PaaS, and SaaS. IBM is renowned for its innovations in hybrid cloud solutions and AI, particularly through its IBM Cloud and Watson AI platforms. The acquisition of Red Hat has further strengthened its open-source and hybrid cloud capabilities.

IBM, through its Watson Media division, offers a robust suite of video streaming software solutions tailored for enterprises and media companies. IBM's video streaming platform is built for privacy, reliability, quality, and scale and is powered by IBM Watson AI for automated closed captioning and search. It offers live broadcasting and on-demand video services to reach large audiences via open or password-protected channels. It also provides features to protect sensitive content with granular access control, registration, and tracking. IBM's video streaming platform is used for various purposes, such as streaming virtual events, executive town halls, marketing product launches, and more. It leverages AI to automate live stream captioning, unlock video analytics, power video search, and more.

BRIGHTCOVE

Brightcove Inc. is a technology company that operates as a cloud-based video services provider. Brightcove's intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and organizations to communicate with team members more powerfully. Brightcove offers products such as Video Cloud, Enterprise Video Suite, Video Marketing Suite, HTML5 Player, SSAI, Live Streaming, and Zencoder. It provides cloud-based services, development, integration, migration, and re-encoding services. The company serves media, e-commerce platforms, publishers, broadcasters, and enterprises. Brightcove serves diverse industries, including media and entertainment, sports, publishing, retail, e-commerce, education, enterprise, and government. Its platform is versatile and customizable, catering to different verticals' unique needs and requirements. Brightcove enables organizations to monetize their video content through various revenue models, including subscription-based services, pay-per-view, advertising-supported models, and e-commerce integrations. Its platform offers robust monetization tools and analytics to optimize revenue generation.

Related Reports:

Video Streaming Software Market by Solutions (Video Analytics, Transcoding & Encoding), Streaming Type (Live Streaming, Video On-Demand Streaming), Mobile Devices, Monetization Model (Subscription-Based, Advertising-Based) - Global Forecast to 2029

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