The smart irrigation market is estimated to be worth USD 1.8 billion in 2024 and is projected to reach USD 3.0 billion by 2029, at a CAGR of 11.2% during the forecast period. Government initiatives towards water conservation is a key factor that contributes towards the market growth of smart irrigation systems. Moreover, declining cost of smart irrigation systems is expected to provide growth opportunities for market players offering smart irrigation systems.
The major players in the smart irrigation companies with a significant global presence are The Toro Company. (US), Rain Bird Corporation. (US), Netafim (Israel), HUNTER INDUSTRIES INC. (US), and HydroPoint (US). The market players have adopted various strategies such as product launches, partnerships, collaborations, agreements, acquisitions, and expansions to strengthen their position in the smart irrigation market. The organic and inorganic strategies have helped the market players to expand themselves globally by providing innovative and advanced smart irrigation systems.
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Major Smart Irrigation companies include:
The Toro Company (US) offers sensors, controllers and sprinkler nozzles that cater to agricultural and non-agricultural applications. The company focuses on inorganic growth strategies such as partnerships. For instance, in March 2022, The Toro Company. and Sentosa Golf Club formed a 10-year partnership in which Sentosa Golf Club will continue to utilize Toro’s golf course maintenance equipment, irrigation products, landscaping tools, training, and on-site service and support for promoting healthy landscape in all areas of its club. Under this partnership, Toro will provide a total package that includes a range of hybrid and electric equipment, and battery-powered landscape tools that aims at reducing engine exhaust emissions and promoting overall sustainability. This growth strategy will further strengthen the position of The Toro Company in the smart irrigation market.
Rain Bird Corporation. (US) offers controllers, sensors, sprinkler nozzles and software that cater to agricultural and non-agricultural applications. The company focuses on organic growth strategies such as product launches. For instance, in February 2021, Rain Bird Corporation. announced the launch of Flow-Indicating Basket Filter product line that makes irrigation systems easier to install and maintain by providing flow measurement, filtration, and integrated pressure regulation. to strengthen its position in the market.
Netafim (Israel) is an irrigation equipment and a water technologies company that offers smart driplines, water flow meters, and software that cater to agricultural applications. The company focuses on organic growth strategies such as product launches and expansions. For instance, in March 2023, Netafim opened its first manufacturing plant in North Africa to enhance the implementation of precision irrigation in Morocco and strengthen the country’s agricultural sector. Investment in this plant illustrates the company’s long-standing commitment to helping countries in the region to achieve food security and combat climate change. The company also focuses on inorganic growth strategies such as collaborations. For instance, in August 2023, Netafim signed a Memorandum of Understanding (MOU) with UAE-based E20 Investment in order to form a future joint venture. This collaboration aims to drive sustainable agriculture practices and advance precision irrigation solutions at the UAE level and at the global level. This growth strategy mainly focuses on addressing food security challenges faced especially, in the country. Such collaborations by Netafim is expected to enhance its position in the smart irrigation market.
HUNTER INDUSTRIES INC. (US) offers controllers, sensors, water flow meters, sprinkler nozzles, and software that cater to agricultural and non-agricultural applications. The company focuses on organic growth strategies such as product launches. For instance, in November 2023, HUNTER INDUSTRIES INC. launched the HYDRAWISE APP which is an irrigation management software that offers enhanced control and clarity to promote a healthy landscape with minimal effort that strengthens its position in the market.
HydroPoint (US) is a manufacturing company that offers controllers, sensors and software that cater to agricultural and non-agricultural applications. The company focuses on organic growth strategies such as product launches. For instance, in February 2024, HydroPoint launched its enterprise water solution, HydroPoint 360 which includes data insights, waste forecasting, and localized industry-specific best practices. It is currently being provisioned in limited release to qualified companies with multiple locations nationwide. The company also focuses on inorganic growth strategies such as collaborations. For instance, in March 2022, HydroPoint signed a strategic investment and collaboration agreement with Aliaxis, a company that enables access to water and energy through inventive fluid management solutions. Through this agreement, Aliaxis and HydroPoint aim to focus in the field of smart irrigation systems and leak and flow monitoring services for the building industry. This collaboration will build both the companies upon each other’s strengths and benefits which thereby strengthens the position of the company in the market.
Related Reports:
Smart Irrigation Market by Component (Controllers, Sensors, Water Flow Meters), System type (Weather-based Systems, Sensor-based Systems), Applications (Agriculture, Non-Agriculture) and Region - Global Forecast to 2029
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