Retail Analytics Market

The global retail analytics market is projected to register a CAGR of 24.0% during the forecast period, reaching USD 25.0 billion by 2029 from an estimated USD 8.5 billion in 2024.

Major factors to boost the market growth include the exponential growth of e-commerce platforms, proliferation of data generated through diverse channels, and increasing adoption of omni-channel retail strategies.

Top Retail Analytics Companies include

• Microsoft (US),
• IBM (US),
• SAP (Germany),
• Oracle (US),
• Salesforce (US),
• MicroStrategy (US),
• SAS Institute (US),
• AWS (US)

These players have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the retail analytics market.

To know about the assumptions considered for the study download the pdf brochure

Microsoft

• Microsoft's retail analytics solutions cater to a wide range of industry verticals within the retail sector. These include marketing and sales, finance, operations (including procurement, supply chain, sales and marketing, store operations), and human resources. By offering solutions across these verticals, Microsoft addresses the diverse needs of retailers seeking to optimize their operations and drive growth. Microsoft provides a range of retail analytics solutions that leverage advanced technologies such as AI, cloud computing, machine learning, and data analytics. These solutions focus on areas like customer behavior analysis, inventory management, pricing optimization, supply chain efficiency, and personalized customer experiences.

IBM

• The company's solutions encompass various industry verticals within the retail sector, including in-store operations, supply chain management, marketing and merchandising, and other critical functions. IBM's expertise in analytics consulting enables retail and consumer products organizations to uncover valuable business insights and create intelligent workflows by leveraging data effectively. IBM's solutions cater to the diverse needs of retailers by providing advanced analytics tools for customer management, inventory management, supply chain optimization, pricing strategies, and more. By offering both software and services deployed on-premise or in the cloud, IBM empowers retailers of all sizes to enhance customer experiences, optimize operations, and drive growth.

Oracle

• Oracle's Retail Analytics encompasses modules like Merchandising Analytics and Customer Analytics, offering critical performance indicators and customer analysis tools to drive strategic decision-making in the retail sector. By leveraging the latest Oracle technologies and data integration tools like Oracle Data Integrator (ODI), Oracle delivers a rich business intelligence solution that enhances merchandising effectiveness and customer experiences. Oracle's prebuilt solution allows for fast deployment, reducing time to value and total cost of ownership for retailers seeking actionable insights.

SAP (Germany):

• SAP offers retail analytics solutions that leverage data from various sources to provide insights into customer behavior, inventory management, and sales performance. Their analytics platform helps retailers make data-driven decisions to improve operational efficiency and enhance customer experience.

Salesforce (US):

• Salesforce provides retail analytics tools as part of its Customer Relationship Management (CRM) platform. These tools enable retailers to analyze customer data, track sales performance, and personalize marketing campaigns to drive revenue growth and customer loyalty.

MicroStrategy (US):

• MicroStrategy specializes in business intelligence and analytics solutions, offering retail analytics platforms that empower retailers to analyze sales data, optimize pricing strategies, and forecast demand. Their analytics tools provide actionable insights to improve decision-making and drive business success.

SAS Institute (US):

• SAS Institute offers advanced analytics and data management solutions tailored to the retail industry. Their retail analytics software helps retailers analyze customer trends, optimize merchandising strategies, and enhance supply chain efficiency, ultimately driving profitability and competitive advantage.

AWS (US):

• Amazon Web Services (AWS) provides cloud-based analytics solutions for retailers through its Amazon QuickSight and AWS Data Lakes services. These solutions enable retailers to collect, store, and analyze large volumes of data to gain valuable insights into customer behavior, market trends, and operational performance.

Related Reports:

Retail Analytics Market by Software (Predictive Analytics, Prescriptive Analytics), Business Function (Sales and Marketing, Finance and Accounting), Application (CRM, Returns Management, Merchandize Planning), End User and Region - Global Forecast to 2029