Pet Dietary Supplements Market

The pet dietary supplements market is estimated at USD 2.71 billion in 2025 and is projected to reach USD 4.11 billion by 2030, at a CAGR of 8.7%. As pets increasingly become seen as integral family members, their owners are seeking ways to extend their longevity and enhance their quality of life. This shift in consumer mindset has opened the door for a surge in demand for supplements aimed at addressing issues such as joint health, digestion, skin and coat health, immunity, and overall vitality.

The key drivers behind this trend are the rising incidence of lifestyle-related conditions in pets, such as obesity, arthritis, and digestive problems, often resulting from processed diets and sedentary lifestyles. Pet owners, particularly millennials and Gen Z, are proactively turning to preventive health solutions mirroring trends in human wellness.

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Companies are embracing science-driven innovation and digital accessibility to meet the rising demand in pet health. Leading brands combine advanced nutrition with expanded online availability to reach more consumers. Mars, Incorporated (US) and Nestlé (Nestlé Purina Petcare Company) (Switzerland) have increased expansions to create more effective health-supportive products. In May 2024, Nestlé’s Purina Pro Plan Veterinary Diets announced the launch of its full range of therapeutic diets on Amazon, greatly expanding access to its science-backed pet nutrition. This includes over 30 specialized formulas, from hydrolyzed protein blends to gastrointestinal and urinary health diets available by veterinary prescription. The move allows pet owners across the US to purchase veterinary diets, treats, and supplements more conveniently than ever.

Nestlé (Nestlé Purina Petcare Company) (Switzerland), a global leader in nutrition, health, and wellness, has a robust presence in the pet care sector through its Purina PetCare division. With a strong foundation in science-backed nutrition, Nestlé Purina Pet Care Company’s emphasis on quality, safety, and innovation enables it to offer specialized supplements that support pet mobility, digestion, immunity, skin and coat health, and overall vitality. As part of Nestlé, Purina leverages global resources and scientific excellence to formulate targeted pet supplements that address specific needs, mobility, digestion, immunity, coat and skin health, and cognitive function. Their commitment to product safety and quality is evident through rigorous Good Manufacturing Practices (GMP), industry-leading quality systems, and the use of tools like HACCP, IRIS, and HINT to ensure consistency, safety, and efficacy.

The company sells its products in 185 countries. The company is present in North America, Europe, Asia Pacific (Oceania, Greater China), Latin America, and Africa.

Elanco Animal Health (US) operates as a purpose-driven company with a mission rooted in improving the health of animals, people, and the planet. With a rich legacy of scientific innovation and customer focus, Elanco has positioned itself as one of the global leaders in the animal health sector, offering a broad range of products across 90 countries. The company’s strategic advantage lies in its strong reputation within veterinary networks, its global scale, and a portfolio of more than 200 brands. This foundation allows Elanco to introduce supplements trusted by professionals and welcomed by pet owners seeking credible and efficacious wellness solutions. Its emphasis on education and engagement ensures that these products are backed by both clinical confidence and consumer understanding.

The company has 18 manufacturing sites and serves in 90+ countries.

H&H Group (Health & Happiness) (Hong Kong) is a global health and wellness company with a mission to make people and their pets healthier and happier. The company has grown from a single brand Biostime into a diverse portfolio of premium consumer health, pet nutrition, and personal care brands. With operations spanning across human and pet wellness, H&H serves families worldwide through science-led innovation, premium formulations, and a strong foundation in research and sustainability.

The Group’s product portfolio is structured around three core segments: Infant & Child Nutrition and Care, Adult Nutrition and Wellness, and Pet Nutrition and Wellness. Flagship brands include Biostime, Swisse, Dodie, Aurelia Probiotic Skincare, Good Goût, Solid Gold, and Zesty Paws, with distribution through retail, e-commerce, and healthcare channels globally. Through its H&H Foundation and NewH² innovation fund, the company also invests in cutting-edge health ventures and social impact initiatives.

Market Ranking

Companies in the sector of the pet dietary supplements market are ranked based on their market share, industry presence, and roles. Leading players, such as Nestlé (Nestlé Purina Petcare Company) (Switzerland), dominate the market share due to their diverse offerings, extensive product portfolios, increased distribution networks, and continuous technological advancements. These companies cater to multiple end-user segments while gaining a competitive edge through innovation and global market expansion.

Mid-tier companies play a significant role by providing specialized or niche applications and extending their geographic reach, meeting penetration needs in specific markets. Their differentiation strategies include product customization, targeted marketing, and efficient supply chain operations. Smaller players are gradually establishing themselves but remain limited by a narrow product range or regional focus. Although they are minor contributors to the market, they influence market dynamics, and their growth depends on strategic partnerships, technology investments, and focused market entry.

Related Reports:

Pet Dietary Supplements Market by Type (Dogs, Cats, and Other Pet Types), Supplement Form (Tablets & Capsules, Powders, Soft Chews, and Other Supplement Forms), Supplement Type, Function, Distribution Channel, and Region - Global Forecast to 2030

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