Top OTR Tires Companies

The OTR tires market is projected to grow from USD 3.66 billion in 2025 to USD 5.58 billion by 2032 at a CAGR of 6.2% during the forecast period. The demand for off-highway vehicles is growing due to increased infrastructure development activities, higher demand for mining products, and improved agricultural mechanization. With the growing demand, the average work hours for this equipment have also increased, leading to substantial growth and advancements in the OTR tires OE market and aftermarket.

The OTR tires market is consolidated, and the top four players contribute >43%. Bridgestone Corporation (Japan), Michelin (France), Continental AG (Germany), Pirelli (Italy), and Yokohama Rubber Company (Japan) are the prominent players in the market.

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The three most popular strategies used by big players between 2022 and 2025 have been joint venture, partnership, and product development. These strategies have allowed them to expand their clientele and enhance their product range.

Bridgestone Corporation offers OTR tires for industries such as mining, construction, ports, and terminals, covering applications in loaders, dump trucks, cranes, and reach stackers. A diverse product portfolio strengthens its market position and customer base. It recently introduced the VSWAS snow OTR tire for graders and loaders operating in deep snow. The company actively partners with other players to supply OTR tires and develop research papers for the same; for instance, in November 2023, Bridgestone and Michelin collaborated to develop a joint white paper on Recovered Carbon Black (ECB) guidelines for promoting the use of recycled materials and potentially reducing energy consumption in production. Also, the company is making investments to cater to the increase in demand for OTR tires in the North American market. For instance, in August 2024, it invested USD 169.9 million to upgrade its OTR tire plant in Japan, improving safety, eco-friendliness, and productivity. The company also expanded its Texas (US) retreading facility to meet market demand. Bridgestone aligns with Mobility as a Service (MaaS) and Connected, Autonomous, Shared, and Electric (CASE) solutions, aiming to become a sustainable solutions company by 2050. Also, in January 2025, the company announced that it would build a pilot plant in Seki City, Japan, for the precise pyrolysis of end-of-life tires. The facility is expected to start operations in 2027 and demonstrate the technology to produce tire-derived oil and recovered carbon black for recycling.

Michelin manufactures radial OTR tires for a wide range of construction and mining vehicles. The company is in the OTR tire recycling process, where Michelin partnered with Antin and Enviro to build the first end-of-life tire recycling plant in Uddevalla, Sweden. Using Enviro’s pyrolysis technology, the plant will recycle 35,000 tons of used tires annually. The plant is expected to open in 2025. Also, Michelin is refocusing on profitable markets by divesting its Sri Lanka-based bias tire plants and compact construction tracks business to CEAT. It will also discontinue bias tire production in Poland and shift its focus to radial tires under its Michelin in Motion 2030 strategy.

With the increase in mechanization of farm tractors in Europe, the company had planned to expand its manufacturing plant for rubber tracks which are used in agriculture tractors. For instance, in May 2023, Michelin announced an investment of over USD 100 million in the Kansas (US) plant to expand the production capacity for tracks used in agricultural equipment. This expansion aims to increase the output of Camso agricultural rubber tracks to meet the evolving demand from both aftermarket and original equipment customers.

Pirelli & C. S.p.A. (Pirelli) is an OTR tire market player known for high-quality tires designed for demanding construction, mining, and agricultural applications. The company offers a wide range of OTR tire sizes and tread patterns to suit specific needs, whether for earthmoving equipment, loaders, backhoes, or industrial vehicles. Prometeon Tyre Group (Italy), a subsidiary of Pirelli, provides industrial products such as tires for trucks and agriculture vehicles. The company is actively partnering with tech companies to showcase its intelligent OTR tires, which are used in construction and mining industries. In September 2024, Pirelli and Bosch signed a joint development agreement to create intelligent tire technology with integrated sensors for improved safety, comfort, and driving dynamics. Bosch contributed system-level hardware, software, and MEMS sensors, while Pirelli provided its Cyber Tyre technology. The agreement aimed to enhance real-time tire data processing for vehicle control systems using low-power Bluetooth technology.

Moreover, the company is actively partnering with farm tractor manufacturing companies to supply OTR tires. In April 2023, Prometeon Tyre Group (a subsidiary company of Pirelli) partnered with AB Agri Ltd to supply the Pirelli Triathlon steer axle fitment and Prometec TG01 remold product for the drive axle, as well as Pirelli G02 OTR tires for trailers within AB Agri's fleet.

Related Reports:

OTR Tires Market by Application (Construction & Mining Equipment, Agriculture Tractors, ATVs, Industrial Equipment), Agriculture Tractor by Power Output, Tire Type (Radial, Solid, Bias), Rim Size, Retreading (Application & Process), Aftermarket, Region - Global Forecast to 2032

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