OTA Testing Market

The OTA testing market is projected to reach USD 3.17 billion by 2029 from USD 2.23 billion in 2024 at a CAGR of 7.3% during the forecast period.

Rising demand for wireless consumer devices, growing adoption of 5G technology, expansion of internet of things (IoT) ecosystem, stringent regulatory requirements for wireless devices are some of the major factors driving the market growth. Moreover, advancements in autonomous vehicles, growth in smart city initiatives and infrastructure, advancements in Millimeter wave (mmWave) and massive Multiple-Input Multiple-Output (MIMO) technologies to provide ample opportunities to drive the market growth. OTA testing ensures that wireless devices operate optimally in a real environment through testing antenna performance, signal transmission, and reception. It helps in the validation of industry standards for a device's antenna performance, hence ensuring the reliability of communication on different wireless protocols.

To know about the assumptions considered for the study download the pdf brochure

Major OTA Testing companies include:

• Rhode & Schwarz (Germany)
• Keysight Technologies (US)
• Anritsu (Japan)
• SGS SA (Switzerland)
• Intertek Group plc (UK)

The major players in the OTA testing market with a significant global presence include Rhode & Schwarz (Germany), Keysight Technologies (US), Anritsu (Japan), SGS SA (Switzerland), and Intertek Group plc (UK). These players have adopted various organic and inorganic growth strategies such as collaborations, acquisitions, solution and service launches and developments, partnerships, and joint ventures to expand their global presence and increase their share in the OTA testing market. The organic and inorganic strategies have helped the market players to expand themselves globally by providing OTA testing solutions and services.

Rohde & Schwarz focuses on both organic growth strategies such as product launches and inorganic growth strategies such as collaborations and partnerships to strengthen its position in the OTA testing market. For instance, Rohde & Schwarz introduced in December 2023 the R&S TS8991 OTA test system that is the first to get CTIA Certification for 5G A-GNSS antenna test. Rhode & Schwarz is also concerned with inorganic growth strategies by collaborating, acquiring, and forming partnerships. For instance, in March 2023, Rohde & Schwarz combined the R&S CMX500 signaling tester with the OTA measurement solutions driven by EMITE in March 2023, adding another layer of force to the testing of 5G devices.

Keysight Technologies emphasizes on organic growth strategies comprising product innovations, among other strategies such as expansions, and inorganic growth strategies comprising collaborations and partnerships, and acquisitions to have a strategic competitive edge in the OTA testing market. For instance, in February 2024, Keysight Technologies launched its network emulation solution, the E7515W UXM Wireless Connectivity Test Platform for Wi-Fi. Keysight Technologies is also firmly focused on pursuing inorganic growth by means of strategic collaborations. In March 2024, the company partnered with ETS-Lindgren on the release of the first Narrowband Non-Terrestrial Networks OTA test solution, according to 3GPP Release 17, for performance testing of devices supporting NB-NTN.

Anritsu focuses on strengthening its leading position in the market of OTA testing. For instance, in November 2023, Anritsu designed the Butler Matrix 8x8 MA8118A module dedicated to emulating 8x8 MIMO connections for effective 5G UE throughput testing. Anritsu also aims at inorganic growth through collaboration, acquisition, and partnerships. In December 2023, the company collaborated with EMITE for the improvement of the Over-the-Air OTA measurement solution through extending support to Wi-Fi 7 IEEE 802.11be devices.

Intertek Group plc focuses on organic growth strategies in expanding its service offerings, the company also adapts the inorganic growth strategy through acquisitions and partnerships to strengthen its position in the OTA testing market. For instance, the Intertek Group plc offers the service of OTA testing so that the wireless device meets North American Certification and Supplier standards for Products such as Smartphones, loT, and laptops. This optimizes antenna and receiver function. Besides this, in November 2023, Intertek Group plc implemented the inorganic growth strategy in collaboration with Emitech Group to expand electrical testing capability in the European region.

SGS SA follows both organic growth strategies like upgrading of testing capabilities, and inorganic growth strategies through acquisitions, partnerships, and collaborations to retain market leading position in the OTA testing market. For instance, some of the OTA testing services provided by SGS SA are facilitated by an advanced Anechoic Chamber that efficiently measures Total Radiated Power (TRP) and Total Isotropic Sensitivity (TIS). Further, in April 2024, SGS SA has made its position strong with the acquisitiom of ArcLight Wireless Inc. (US). ArcLight is a well-established player in the wireless industry in systems engineering, network services, technical outsourcing, and field testing.

Related Reports:

OTA Testing Market by Test Chambers, Antenna Testing Solutions, Software, Services, 5G, LTE, UMTS, GSM, CDMA, Wi-Fi, Bluetooth, Smartphones, Laptops, Notebooks & Tablets, Wearables, Automotive & Transportation and Smart Cities - Global Forecast to 2029

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103
Delray Beach, FL 33445
USA : 1-888-600-6441
[email protected]