Metaverse Market

MarketsandMarkets forecasts the global Metaverse market size is expected to grow from USD 83.9 billion in 2023 to USD 1,303.4 billion by 2030 at a CAGR of 48.0% during the forecast period.

The proliferation of AR/VR/MR technologies and the rise in partnerships and acquisitions in the metaverse and extended reality space would drive the demand and growth of the metaverse market.

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Top Metaverse Companies includes:

• Microsoft (US),
• Sony (Japan),
• Meta (US),
• HTC (Taiwan),
• Google (US),
• Apple (US),
• Qualcomm (US),
• Samsung (South Korea)

The market companies have adopted various organic/inorganic strategies, such as partnerships, collaborations, acquisitions, agreements, and product launches & enhancements, to expand market presence in the metaverse market. New product launches, collaborations, and product enhancements have been the most adopted strategies by significant players in the last few years, which helped companies innovate their offerings and widen their customer base.

Google:

• Google is a multinational American technology company specializing in Internet-related services and products. Alphabet Inc. is the parent organization of Google. Google’s primary product is its search engine, which enables users to find online information. The company offers many other products and services, including email, cloud storage, productivity software, mobile operating systems, and online advertising technologies. Its most popular products include Google Chrome, Google Maps, Google Drive, and YouTube. It also provides solutions based on augmented reality (AR) and virtual reality (VR) technologies. Google operates through three business segments: Google Services, Google Cloud, and Other Bets. Google Services offers products and services such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube. Google Services generates revenues primarily from advertising, sales of apps, and in-app purchases, hardware, and fees received for subscription-based products such as YouTube Premium and YouTube TV.
• Google Cloud deals in infrastructure and platform services, collaboration tools, and other services for enterprise customers. Google Cloud generates revenues from fees received for Google Cloud Platform services, Google Workspace communication and collaboration tools, and other enterprise services. The company offers AR, VR, and XR solutions such as AR eyeglasses and Google Glass through its Cloud segment. It is also incorporating AR and VR technologies into its old products. For instance, the company offers VR in Google Earth, YouTube, and AR in Google Lens. The company has developed various AR/VR products, such as head-mounted devices, software development kits (SDKs), software solutions, and apps. Google has over 70 offices in more than 50 countries across the world. The company has a prominent office and building space at its headquarters. The company has a strong global presence with offices in North America, Europe, Asia, and South America.

Meta:

• The Meta, formerly known as Facebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. Meta is one of the world’s most valuable companies, one of the big five American information technology companies, alongside Alphabet, Amazon, Apple, and Microsoft. Products and services of Meta include Facebook, Messenger, Facebook Watch, and Facebook Portal. It has also acquired Oculus, Giphy, Mapillary, and Kustomer and has a 9.99% stake in Jio Platforms. The company generates a substantial share of its revenue from selling advertisement placements to marketers. Meta mainly operates through two business segments—Family of Apps and Reality Labs. Family of Apps specifically offers social platforms and services, including Facebook, Instagram, WhatsApp, and Messenger. Reality Labs offers Meta Quest virtual reality devices, software, and content. These offerings provide various social experiences like gaming, fitness, and entertainment. Horizon Worlds is a social platform allowing people to interact with friends, play games, attend virtual events, and meet new people. Horizon Workrooms is a virtual reality space for teams to connect and collaborate. As part of the company’s virtual reality initiatives, mixed reality capabilities have been introduced through the Meta Reality system on Meta Quest Pro, allowing users to experience virtual reality while still being grounded in the physical world. As part of its augmented reality initiatives, the company introduced Ray-Ban Stories smart glasses, which provide hands-free interaction, and Meta Spark, a platform for creators and businesses to develop augmented reality experiences that blend the digital and physical worlds in various apps. Meta has about 71,970 employees and caters to clients from the Americas, Europe, Middle East, and Asia Pacific.

Sony (Japan):

• Sony is a key player in the Metaverse market, primarily through its PlayStation VR (PSVR) system, which provides immersive virtual reality experiences. Sony's extensive content library, including gaming and entertainment, positions it well in the Metaverse space. They are also involved in developing VR and AR hardware and software to enhance user experiences within the Metaverse.

HTC (Taiwan):

• HTC is a prominent player in the Metaverse market through its Vive VR platform. The HTC Vive offers high-end virtual reality headsets and accessories, providing immersive experiences for gaming, enterprise applications, and social interactions in the Metaverse. HTC also develops software platforms like Viveport, a VR app store, to support the growing VR ecosystem.

Google (US):

• Google is a significant player in the Metaverse market with its various AR and VR initiatives. Google’s ARCore provides tools for developers to create augmented reality experiences on Android devices. Additionally, Google has invested in cloud infrastructure and AI technologies, which are crucial for supporting Metaverse applications and services.

Apple (US):

• Apple is making strides in the Metaverse market, primarily through its ARKit, a platform for developing augmented reality apps on iOS. Apple’s focus on AR includes hardware and software integration across its devices, enhancing the user experience. The anticipated launch of Apple’s AR/VR headset is expected to further solidify its position in the Metaverse space.

Qualcomm (US):

• Qualcomm is a key technology provider in the Metaverse market, offering advanced processors and chipsets for AR and VR devices. Qualcomm’s Snapdragon XR platform powers many leading VR and AR headsets, providing high-performance computing and connectivity essential for immersive Metaverse experiences.

Samsung (South Korea):

• Samsung is a major player in the Metaverse market through its VR headsets like the Samsung Gear VR, as well as AR capabilities integrated into its smartphones. Samsung’s extensive hardware ecosystem, including displays, processors, and sensors, supports the development and adoption of Metaverse technologies. They also invest in developing content and services to enhance the Metaverse experience.

Related Reports:

Metaverse Market by Component (Hardware (AR Devices, VR Devices, MR Devices), Software, Professional Services), Vertical (Consumer, Commercial, Industrial Manufacturing), & Region(North America, APAC, Europe,MEA, Latin America) - Global Forecast to 2030