The global Metaverse in Gaming Market size is projected to grow from USD 22.7 billion in 2023 to USD 119.2 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 39.3% during the forecast period.
Major factors that are expected to drive the growth of the Metaverse in Gaming Market include rise in demand for the 3D hardware devices in the adjacent markets namely AR, XR, VR, MR. Furthermore, emergence of gamification, virtual reality gaming, and AR-based mobile games are expected to create ample opportunities for metaverse in gaming vendors.
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Top Metaverse in Gaming Companies:
The major companies in the Metaverse in Gaming Market are Meta (US), Microsoft (US), NetEase (China), Electronic Arts (US), Take-Two (US), Tencent (China), Nexon (Japan), Epic games (US), Unity (US), Valve (US), Accenture (Ireland), Adobe (US), HPE (US), Deloitte (UK), Ansys (US), Autodesk (US), Intel (US), Tech Mahindra (India), ByteDance (China), Nvidia (US), Activision Blizzard (US), Samsung (South Korea), Google (US), Sony (Japan), HTC (Taiwan), Seiko Epson (Japan), Apple (US), Qualcomm (US), Panasonic (Japan), Eon Reality (US), Roblox (US), Lenovo (Hong Kong), Razer (US), Nextech AR Solutions (Canada), ZQGame (China), Talecraft (Marshall islands), VR Chat (US), Decentraland (Argentina), Somnium Space (UK), and Sandbox VR (US).
The study includes an in-depth competitive analysis of key players in the Metaverse in Gaming Market market with their company profiles, recent developments, and key market strategies. The players in this market have embraced different strategies to expand their global presence and increase their market shares. Product enhancements and partnerships have been the most dominating strategies adopted by the major players from 2020 to 2022, which helped them strengthen their offerings and broaden their customer base.
Meta (US):
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Meta (US) is one of the prominent players in the Metaverse in Gaming Market that provides comprehensive digital experience platform featured with robust metaverse capabilities. In the Metaverse in Gaming Market space, it provides its offerings via the Spark AR platform. Meta’s metaverse solution provides its clients the studio tool from Meta that allows users to create their AR effects for mobile. Meta continues to add capabilities to the platform. It added data analytics for Instagram and Facebook campaigns. Moreover, it emphasizes on product enhancements to gain market share. For instance, in December 2021, Meta has announced that it is opening access to its VR social platform Horizon Worlds. People in the US and Canada who are 18 and up can access the free Quest app without an invite. Horizon Worlds is Meta’s first attempt at releasing something that resembles CEO Mark Zuckerberg’s vision of the metaverse. It is an expansive, multiplayer platform that meshes Roblox and the OASIS VR world from Ready Player One. Originally just called Horizon, it requires a Facebook account, lets you connect with up to 20 people at a time in a virtual space.
Microsoft:
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Microsoft is a multinational technology corporation that manufactures computer software, consumer electronics, personal computers,related services. The Xbox video game consoles and the Microsoft Surface line-up of touchscreen personal computers are its flagship hardware products. In addition the company offers mixed reality products (HoloLens), cloud computing (Azure), and software development. The company also produces a wide range of other consumer and enterprise software for desktops, laptops, tabs, gadgets, and servers (Visual Studio). Microsoft serves various industries, such as, Automotive, Government, Healthcare, Manufacturing, Financial Services, and Retail. Microsoft has made significant investments and developments in the Metaverse in Gaming Market through product launch of Microsoft Mesh and few acquisitions. For instance, in January 2022, Microsoft acquired Activision Blizzard (US), another well-known company in the Metaverse in Gaming Market that specializes in producing games including Call of Duty, Overwatch, Candy Crush, and so on. Activision Blizzard integrates Activision, Blizzard Entertainment, Major League Gaming, Activision Blizzard Studios, King, as well as independent studios in sthe Metaverse in Gaming Market solutions.
NetEase (China):
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A trailblazer in integrating metaverse elements within popular games like Fantasy Westward Journey. They invest heavily in VR technology and build dedicated virtual spaces within existing titles, fostering social interaction and virtual economies.
Electronic Arts (EA) (US):
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This gaming powerhouse explores metaverse concepts in established franchises like The Sims. Imagine virtual worlds with social interactions and user-generated content, leveraging their existing loyal player base.
Take-Two Interactive (US):
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This company is at the forefront with upcoming titles like Grand Theft Auto VI potentially incorporating metaverse concepts. We might see open-world games with persistent online experiences and potentially integrated virtual economies blurring the lines between reality and virtual life.
Tencent (China):
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A major player in the mobile gaming space, Tencent throws its weight behind cloud gaming infrastructure and metaverse development. They build dedicated metaverse platforms and explore integrating metaverse features into popular games like Honor of Kings, potentially creating a vast virtual world for players to interact in.
Nexon (Japan):
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Not to be outdone, Nexon leverages existing online games like MapleStory for their metaverse ambitions. Imagine virtual worlds with player interaction, potentially incorporating virtual economies and NFT integration, allowing players ownership of in-game assets.
Epic Games (US):
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The creators of Fortnite have arguably built a leading example of a metaverse-like gaming experience. Fortnite's large, evolving online world fosters social interactions, allows user-generated content creation with in-game events, blurring the line between traditional gaming and a persistent virtual world.
Unity Software (US):
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This company doesn't directly create metaverse experiences, but their Unity Engine is a crucial tool for developers building them. The powerful engine allows for crafting immersive 3D worlds, creating virtual avatars, and designing interactive experiences, which many metaverse game developers rely on.
Valve Corporation (US):
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Valve explores the potential of VR technology within their SteamVR platform. Their VR hardware and software development could lead to integration of VR experiences within the Steam ecosystem, potentially creating a more immersive and interactive layer to the gaming landscape, paving the way for a VR-powered metaverse.
These companies represent just a fraction of the players shaping the Metaverse in Gaming market. As the technology matures and trends evolve, we can expect even more innovative and immersive gaming experiences to emerge, potentially creating a new frontier for entertainment and social interaction.
Related Reports:
Metaverse in Gaming Market by Component, Hardware (AR Devices, VR Devices, MR Devices, Displays), Software (Extended Reality Software, Gaming Engines, Metaverse Platforms, Financial Platforms), Game Genre and Region - Global Forecast to 2028