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3. Integrated Visual Augmentation System Companies - Lockheed Martin Corporation (US) and Elbit Systems, Ltd. (Israel) are the Key Players

The Integrated Visual Augmentation System market is valued at USD 1.0 billion in 2024 and is projected to reach USD 1.7 billion by 2029, at a CAGR of 11.1% from 2024 to 2029. The Integrated Visual Augmentation System (IVAS) market focuses on advanced wearable technology, combining augmented reality (AR), helmet-mounted displays, and night vision devices to enhance soldiers' situational awareness. This market is driven by technological advancements, military modernization, increased defense budgets, and the need for superior operational effectiveness. IVAS systems provide real-time data, improving decision-making and mission success, making them crucial for modern military operations. Strategic collaborations between defense organizations and technology companies foster the development and deployment of IVAS systems. Key players include Lockheed Martin Corporation (US), Elbit Systems, Ltd. (Israel), RTX (US), BAE Systems (UK), and Microsoft  (US), Thales, and Vuzix.

Lockheed Martin Corporation (US)

Lockheed Martin Corporation is one of the key companies in the world specializing in the research, design, development, manufacture, and integration of advanced technology systems and related products. The company operates through 4 business segments: aeronautics, missiles and fire control, rotary and mission systems, and space. Its aeronautics segment designs, researches, manufactures, integrates, and upgrades military aircraft, including combat and air mobility aircraft and unmanned air vehicles.

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Major Integrated Visual Augmentation System companies include:

• Lockheed Martin Corporation (US)
• Elbit Systems, Ltd. (Israel)
• RTX (US)
• BAE Systems (UK)
• Microsoft (US)

The missiles and fire control segment provides air & missile defense systems, tactical missiles & air-to-ground precision strike weapon systems, fire control systems, mission operations support, engineering support & integration services, and energy management solutions. The space segment is engaged in the research, design, development, engineering & manufacture of space transportation systems and advanced strike & defensive systems.  

The rotary and mission systems segment design, manufacture, and support military & commercial helicopters, ship & submarine mission and combat systems, mission systems and sensors for rotary and fixed-wing aircraft, sea and land-based missile defense systems, and radar systems. Lockheed Martin provides military visual augmentation systems like the Immersive Training Device (ITD), SIMRES Training Solution, and AMAZE in the rotary and mission systems segment. These systems aim to improve situational awareness and operational effectiveness for military personnel.

Lockheed Martin Corporation has around 572 manufacturing plants in over 500 cities across 50 states in US. Some of the subsidiaries of Lockheed Martin include Lockheed Martin UK Limited (UK), Lockheed Martin Global, Inc. (US), Lockheed Martin Australia Pty Limited (Australia), Lockheed Martin Canada Inc. (Canada), and Lockheed Martin Logistics Management, Inc. (US).

Elbit Systems Ltd. (Israel)

Elbit Systems Ltd. is one of the leading defense companies. It designs, develops, and supplies land, airborne, and naval systems & products for homeland security, defense, and commercial applications. It also provides multiple products and support services, including military aircraft and helicopter systems; commercial aviation systems and aerostructures; unmanned aircraft systems & unmanned surface vessels; electro-optic, night vision, & countermeasure systems; command, control, communications, computer, intelligence, surveillance, and reconnaissance (C4ISR) systems, and cyber systems. Elbit Systems operates through five reportable segments: Aerospace, C4I and Cyber, Signal Intelligence (SIGINT) & Electronic Warfare (EW) Systems, Land, and Elbit Systems of America (ESA).

Elbit Systems Ltd. offers different digital systems, solutions, and services based on advanced technologies so that its customers can conduct combat operations effectively on battlefields. The company has an extensive experience in developing and maintaining contracts with multiple partners across the world. The major subsidiaries of this company include Elbit Systems of America LLC (Israel), Elbit Systems C41 and Cyber Ltd. (Israel), Elisra Ltd. (Israel), Elbit Systems Electro-Optics Elop Ltd. (Israel), and Elbit Systems Land Ltd. (Israel). The company has a presence in Europe, North America, Latin America, and the Asia Pacific.

Elbit Systems offers IronVision for armored vehicles, X-Sight for helicopter pilots, XACTse for infantry forces, and ARCAS for assault weapons, all featuring advanced visual augmentation capabilities for enhanced situational awareness in military operations.

Microsoft (US)

Microsoft, a technology corporation, specializes in creating, licensing, and supporting a diverse range of software, devices, and associated services. The company operates within three primary business segments: Productivity and Business Processes, Intelligent Cloud, and More Personal Computing.   The Productivity and Business Processes division covers products and services that enhance productivity, communication, and information utilization across various platforms and devices. The Intelligent Cloud segment offers both public and private server products as well as cloud services that empower modern businesses. Microsoft's product lineup includes operating systems, server applications, versatile productivity apps, video games, management tools for servers and desktops, business solutions, and training for computer system integrators and developers.

The More Personal Computing segment, including the Integrated Visual Augmentation System (IVAS), caters to end users, developers, and IT professionals across different devices. It involves operating systems, productivity apps across devices, server applications, business solutions, management tools, software development tools, video games, personal computers, tablets, gaming and entertainment consoles, intelligent devices, and their accompanying accessories. Microsoft developed IVAS, an augmented reality headset for the US Army, enhancing soldiers' situational awareness by overlaying sensor imagery and data onto their field of view.

The company operates worldwide and expands through its subsidiaries, such as Microsoft Ireland Research, Microsoft International BV, Microsoft Korea, Inc., Microsoft (China) Company, Limited, Microsoft UKP Limited, and Microsoft India Private Limited. Microsoft has its mixed reality capture studio in San Francisco and has Microsoft-licensed and certified mixed reality studios such as Dimension, UK, Metastage, US, Jump Studio, South Korea, and Avatar Dimenstion, US. It also has further collaborations with firms along the value chain of the volumetric video market. Some of the companies include 8th Wall, Volucap, and Littlstar. The company had approximately 221,000 employees as of June 2023.

RTX Corporation (US)

RTX Corporation, formerly Raytheon Technologies Corporation, is a leading multinational aerospace and defense conglomerate headquartered in Waltham, Massachusetts. It is one of the largest companies in its sector by revenue and market capitalization, providing aerospace, intelligence, and defense products. RTX develops and manufactures advanced technology products including aircraft engines, avionics, aerostructures, cybersecurity solutions, guided missiles, air defense systems, satellites, and drones. As a major military contractor, it derives a significant portion of its revenue from the US government.

The Company has three major segments or subsidiaries: Collins Aerospace, Pratt & Whitney, and Raytheon. The company deliver disruptive technologies and solutions to civil, military, and commercial customers in more than 40 countries worldwide. Raytheon Missiles & Defense produces a broad portfolio of advanced technologies, including air & missile defense systems, precision weapons, radars, and command & control systems, which deliver end-to-end solutions to detect, track, and engage threats. The company also provides products, services, and solutions for the digital battlefield under the Collins Aerospace segment to its customers worldwide. It offers state-of-the-art products & services, mission systems integration, and mission support for customers in over 80 countries across the globe.

BAE Systems (UK)

BAE Systems is one of the key players in the aerospace, defense, and security sectors across the globe. The company operates through 5 business segments, namely, electronic systems, cyber & intelligence, platforms & services, air, and maritime. The company has a diverse product portfolio & services, including electronic systems, enduring services and support business, long-term platforms programs, and activities in cyber and intelligence. The company offers a range of digital battlefield products & services for various military platforms, advanced electronics, information technology, and customer services. It also develops and delivers advanced defense & aerospace systems for air, military, and naval forces.

Its electronic systems segment offers electro-optical sensors, commercial digital engines, electronic warfare systems, military communication systems, and data links. In this electronic systems segment, BAE Systems is engaged in creating military visual augmentation systems, such as the Striker II digital Helmet-Mounted Display (HMD) and Augmented Reality Glasses, aimed at providing operational effectiveness for military personnel.

BAE Systems has a presence in Australia, India, Saudi Arabia, UK, and US, among other countries. Some of its key subsidiaries are BAE Systems Integrated System Technologies (UK), BAE Systems Maritime – Submarines (UK), and BAE Systems Military Air & Information (UK). 

Related Reports:

Integrated Visual Augmentation System Market by End-User (Air Force, Army, Navy), Product (Helmet Mounted Display, Night Vision Device), Technology (Augmented Reality, Virtual Reality, Mixed Reality), Application and Region - Global Forecast to 2029

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