In-vehicle Infotainment Market

The in-vehicle infotainment market is projected to grow from USD  16.4 billion in 2023 to USD  28.3 billion by 2028, at a CAGR of 11.6%. Growth in entertainment, safety & security, and navigation services, Increase in demand for rear-seat entertainment, and Growth of the smartphone industry and use of cloud technologies are driving the growth and advancements in the in-vehicle infotainment market.

Automotive OEMs are investing in R&D to introduce innovative in-vehicle infotainment and collaborate with other stakeholders to improve the in-vehicle infotainment ecosystem. For example, In March 2023, Alps Alpine Co. Ltd, entered an alliance with Free Bit (Japan), for developing a Web3.0 business model. This alliance is expected to boost Alps Alpine Co Ltd.’s automotive infotainment system business by supporting new architectures.

Major In-vehicle Infotainment Market Companies include

• Harman International (US),
• Panasonic Corporation (Japan),
• Alps Alpine Co Ltd (Japan),
• Robert Bosch GmbH (Germany),
• Continental AG(Germany).

The market players have adopted various strategies such as new product launches, acquisitions, agreements, collaborations, partnerships, and geographical expansions to strengthen their position in the global in-vehicle infotainment market.

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In January 2023, the technology partnership of Harman International and Ferrari aims to drive the development of digital cockpits over the Ferrari vehicle lineup via the new HARMAN Ready Upgrade. Along with this partnership, HARMAN Automotive became the exclusive In-Cabin Experience Team Partner for Scuderia Ferrari. Moreover, the focus on developing associated in-built technologies such as 3D maps, navigation systems, and human-machine interface (HMI) further inclining consumer preference toward infotainment systems.

The in-vehicle Infotainment market is consolidated. Harman International, Panasonic Corporation, Alps Alpine Co Ltd, Robert Bosch GmbH, and Continental AG are the top players in the market with a share of ~55%. These players are based in North America, Europe, and Asia Pacific. New product development, partnership, and joint venture strategy have been the most dominating strategy adopted by major players from 2020 to 2023, which helped them to innovate their offerings and broaden their customer base. For instance, In January 2023, Garmin recently demonstrated its latest in-cabin solutions for the Automotive OEM at CES 2023. This system features four infotainment touchscreens, an instrument cluster, a cabin monitoring system, wireless headphones, wireless gaming controllers, smartphones, and various entertainment options, and is designed to be unified with a single SoC (system on chip).  in January 2022, TomTom launched TomTom IndiGO, the world’s first and only open digital cockpit software that offers carmakers, system integrators, software development companies, and content providers an open and secure environment to develop software and apps, giving carmakers choices, and drivers and passengers a delightful and safe in-vehicle experience.

Harman International (US):

Harman International designs and manufactures connected car systems and solutions for automobile manufacturers, the aftermarket, and different enterprises worldwide. In January 2023, Harman International introduced the HARMAN Ready Upgrade, a fully upgradeable hardware and software product. This system is designed to allow OEMs to perform upgrades during the life of the vehicle which enables the customers to add and upgrade the features similar to the smartphones.

Panasonic Corporation (Japan):

Panasonic Corporation is one of the largest Japanese electronics manufacturers, established in 1918. Konosuke Matsushita founded Matsushita Denkikigu Seisakusho at Daikai-cho, Osaka, and started to manufacture wiring instruments. The company operates through its automotive, industrial solutions, connected solutions, appliances, and life solutions business segments. In 1935, it got established as Matsushita Electric Industrial Co., Ltd. and renamed Panasonic Corporation later. The company provides products related to infotainment, e-cockpit, connectivity, ADAS, and audio, through its automotive and industrial solutions segment. Panasonic’s infotainment products include head-up displays, rear-seat entertainment, and navigation systems. The company’s automotive and connected solutions segment together is an important contributor to its overall revenue.

Alps Alpine Co Ltd (Japan):

Alps Alpine Electronics provides audio and information- and communication-related products. The company offers infotainment systems through its automotive infotainment segment. Its products include navigation systems, rear seat entertainment, audio systems, and in-vehicle infotainment units. The company has manufacturing units across Japan, America, Europe, and Asia Oceania. Its major competitors are Pioneer Corporation (Japan), TomTom (Netherlands), and JVCKenwood Corporation (Japan). The company supplies products to top automobile manufacturers such as Audi AG (Germany), BMW AG (Germany), and Mercedes-Benz (Germany), among others. Alpine Electronics is a fully owned subsidiary of Alps Alpine Co Ltd. In March 2023, The company entered an alliance with FreeBit (Japan), for developing a Web3.0 business model. This alliance is expected to boost Alps Alpine Co Ltd’s automotive infotainment system business by supporting new architectures.

Robert Bosch GmbH (Germany):

Robert Bosch GmbH primarily operates through four major segments, namely, mobility solutions, industrial technology, consumer goods, and energy and building technology. The company provides automotive infotainment and navigation systems through its mobility solutions division. This segment of the company offers a wide range of solutions for auto parts and accessories, automotive technology, Bosch Workshop World, e-mobility solutions, and e-bike systems. Automotive infotainment and navigation systems fall under the driving comfort segment of Bosch’s mobility solutions division.

Related Reports:

In-vehicle Infotainment Market by Component (Infotainment Unit, HUD, Passenger & IC Display), Application (Navigation, VPA, App Store, Music, Rear Seat), OS, Connectivity, Form Factor, Display Size, Location, Vehicle Type & Region - Global Forecast to 2028

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