Gluten-free Products Market

The Gluten-free products market is estimated to be valued at USD 7.70 Billion in 2024 and poised to achieve an 8.3% CAGR, reaching USD 11.48 Billion by 2029, and is experiencing transformative shifts and innovations. The market for gluten-free products, driven by solid governmental support with clarity in regulations, is increasing. Clear, consistent rules on gluten-free labeling within the European Union were set through the Commission by Implementing Regulation (EU) No 828/2014, which helps in gaining transparency and, as a result, building up consumer trust. Under this regulation, foods labeled as "gluten-free" or "very low in gluten" would need to meet strict standards, including foods not packaged but offered in restaurants. It also outlines the differentiation between the gluten-free and specially prepared products, which ignites the demand for gluten-free friendly products.

In the United States, the FDA rule published on August 12, 2020, ensures further framing of the gluten-free labeling for fermented and hydrolyzed foods. This will make sure that the category "gluten-free" includes more products, like some of the cheeses and plant proteins. Transparency of this kind between Europe and the US serves an increasing market, as it makes access to appropriate gluten-free products easier for those who cannot consume gluten. It allows the market to grow and exist.

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The Kraft Heinz Company (US)

Kraft Heinz is one of the largest global food and beverage companies, with a large portfolio of brands in condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and other grocery categories. The company was formed on July 2, 2015, by the merger of Kraft Foods Group and H.J. Heinz Holding Corporation. Thus, Kraft Heinz has been among the leading food companies in the world. The company sells its diverse product line through grocery stores, convenience stores, pharmacies, mass merchants, foodservice distributors, and institutions.

The gluten-free products that Kraft Heinz sells are broad, wherein its category includes condiments and sauces, cheese and dairy, frozen and chilled foods, and meats and seafood. The product categories of the company are organized into seven strategic platforms, including taste elevation, fast fresh meals, easy meals made better, real food snacking, flavourful hydration, easy indulgent desserts, and others. Of the total revenue of the company, 34% was contributed by taste elevation platform in FY2023. Kraft Heinz operates under two geographic regions: North America and International. The total number of manufacturing and processing facilities operated is 75.

Conagra Brands, Inc. (US)

Conagra Brands, Inc. is one of the leading food firms in North America, which specializes in processed and packaged foods and maintains a headquarters in Chicago. It operates through four segments: Grocery and Snacks, Refrigerated and Frozen, International, and Foodservice. The Grocery & snacks segment supplies items in shelf-stable form, while Refrigerated and Frozen provides temperature-controlled food. The International segment supplies branded products throughout the globe, while Foodservice serves restaurants with customized culinary products. Its gluten-free products are available under the Grocery and snacks business segment. A host of brands makes up Conagra's portfolio that includes, but is not limited to, iconic brands like Birds Eye, Duncan Hines, and Healthy Choice, and emerging brands like Angie's BOOMCHICKAPOP and Gardein. Formed as a flour-milling company in 1919, the reincorporation of Conagra occurred in 1976. It focuses on renovation and innovating its brands for better and sustainable growth. It mainly concentrates on the U.S. market.

General Mills, Inc. (US)

General Mills, Inc., of Minneapolis, MN, is the world's leading manufacturer and marketer of branded consumer foods. Founded in 1928 by Cadwallader C. Washburn, the company operates through four basic segments: North America Retail, International, Pet, and North America Foodservice. General Mills offers one of the more diverse product lines, consisting of snacks, ready-to-eat cereals, convenient meals, pet food, refrigerated and frozen dough, baking mixes, yogurt, and super-premium ice cream. The company's North America Retail segment which is the source of most of the revenue made to the company caters for a diverse assortment of grocery stores, mass merchandisers, and e-commerce retailers. Gluten-free products are also sold by General Mills within these segments as the demand for healthier allergen-free options increases under the North America Retail, International, and North America Foodservice segments.

Related Reports:

Gluten-free Products Market by Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings), Form, Distribution Channel (Conventional Stores, Specialty Stores, and Drugstores & Pharmacies), Source - Global Forecast to 2029

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