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3. Top Companies in Fire Truck Industry - Rosenbauer International AG (Austria), Oshkosh Corporation (US), Morita Holdings Corporation (Japan), and REV Group (US)

The fire truck market is estimated to grow from USD 8.1 billion in 2024 to USD 9.6 billion by 2030 at a CAGR of 2.7% during the forecast period. A driving factor for the fire truck market is due to increase in urban cities and industrial area. As the urban area and smart cities expand the industrial investments have also grown parallelly, which has also increased the risk of fires escalates, necessitating advanced fire-fighting solutions. Governing bodies are implementing fire safety regulations, compelling urban and industrial sectors to upgrade their fire-fighting capabilities. Technological advancements, such as implementation of IoT and Al for real-time monitoring and response, has increased the efficiency and appeal of technically advanced fire truck. Additionally, the increasing clean environment awareness has boosted the demand for hybrid and electric fire trucks. Moreover, continuous need for replacing the aging fire trucks in developed countries is further boosting the market growth.

The fire truck market is competitive, with the top five players contributing to >40-45%. Rosenbauer International AG (Austria), Oshkosh Corporation (US), Morita Holdings Corporation (Japan), and REV Group (US) are the prominent players in the fire truck market.

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Rosenbauer International AG is using various strategies to increase the sales of fire truck, in which the company is innovating and customizing the fire trucks as per the customer needs. For instance, the company had introduced the Concept Fire Truck (CFT), which features electric drive systems, which resulted in higher orders from various conscious fire departments. The company is also actively involved joint venture and acquisition for increasing their product portfolio, for instance Rosenbauer had acquired company named as G&S Brandschutztechnik AG (Germany), which expanded its product portfolio, and joint ventures with tech firms for digital solutions, increasing their technological capabilities. Also, the company is into an active participation in partnerships and supply contracts with associations to expand its presence globally. For example, Rosenbauer has secured a framework contract with Romania's civil protection organization, IGSU (Inspectoratul General pentru Situatii de Urgenţă), to supply hydraulic platforms. This four-year agreement encompasses up to 100 vehicles, with 18 units slated for delivery in 2024. The IGSU will allocate these hydraulic platforms to professional fire services throughout Romania. This is a growth strategy for Rosenbauer for Central and Eastern European.

Oshkosh Corporation have started using multifaceted method to increase fire truck sales, to which the company is delivering customized fire trucks which are needed by some specific fire departments in US and European region. For instance, the company had launched the Pierce Ascendant aerial platform, which offers great reach in height and easy maneuverability, leading to increased demand from fire departments. The companies top selling vehicle named as "Striker" series which finds its end application in airports has greater demand due to development of new airports globally to cater the air traffic. This vehicle has advanced features and firefighting capabilities. In June 2022, Oshkosh Corporation acquired MaxiMetal, a tire truck manufacturer in Canada. Through this acquisition, the company expanded Its presence in Canada while taking advantage.

REV Group is amongst one of the leading players in US and European region in fire truck business. It has various brands under it named as E-ONE, Ferrara, KME, and Spartan Emergency Response. This diverse portfolio allows it to serve a wide range of customer needs. REV Group till date have replacement value of the installed base for 205,000 vehicles for their various business segments and is valued around USD 44.2 billion. This is seen as a significant competitive advantage for both replacement unit sales and aftermarket parts. To increasing their market presence, REV Group is actively expanding their distribution network in various countries. This distribution network has a combination of independent dealer networks and a direct sales force for the fire trucks in the market. Considering the North America, there are 86 dealers serving the US and Canada, while globally, there are 30 international dealers.

Morita Holdings Corporation is one of the top leading key players in fire trucks industry. The companies primarily focus on technological advancement to address various customer needs and fire stations. For example, the company had launched MFFV (Morita Fire Fighting Vehicle) with enhanced maneuverability and water discharge capabilities has garnered significant interest from metropolitan fire departments. On the same, Morita had also developed a MVF (Multi-Function vehicle) who can reach up to an aerial height of 13m height which is till 5th floor of buildings and can carry 1,200 liters of water with a CAFS devices. Morita is also into strategic acquisitions for increasing their market presence and product offering. Additionally, Also, Morita is gradually increasing their strategic alliances into emerging markets like Southeast Asia and the Middle East countries to extending their global footprint.

Related Reports:

Fire Truck Market by type (Pumper, Aerial, Tender, ARFF, & Hazmat), Application (Commercial & Residential, Military, Airport & Industrial), Propulsion (ICE & EV), Capacity (<500, 501-1000, 1001-2000, >2000 Gallons) and Region - Global Forecast to 2030

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Mr. Rohan Salgarkar
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