Endpoint Protection Platform (EPP) Market

The global endpoint protection platform (EPP) market size is projected to grow from USD 17.4 billion in 2024 to USD 29.0 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 10.7% during the forecast period. The rise in cyber threats and the transition to remote work play a prominent role in boosting the EPP market. With businesses encountering cyberattack risks and struggling to protect a widely scattered workforce, the need for advanced, flexible, and thorough endpoint security solutions is on the upswing. This trend aims to provide safeguards and uphold security standards throughout work settings.

What is the endpoint protection platform?

According to MarketsandMarkets, an "Endpoint Protection Platform (EPP) is a unified and integrated suite of cybersecurity technologies designed to safeguard individual endpoint devices within organizational networks, including desktops, laptops, tablets, and smartphones. It combines essential security functionalities such as antivirus, firewall, intrusion prevention, data encryption, data loss prevention, and advanced threat detection and response capabilities like Endpoint Detection and Response (EDR) and Extended Detection and Response (XDR). EPPs leverage cloud-based management and AI-driven analytics to continuously monitor and analyze endpoint activities for signs of malicious behavior or policy violations."

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Competitive overview:

The endpoint protection platform market is led by some of the globally established players, such as Microsoft (US), CrowdStrike (US), Trend Micro (Japan), Palo Alto Networks (US), SentinelOne (US), Check Point (US), Broadcom (US), VMware (US), Fortinet (US), Tanium (US), Cisco (US), BlackBerry (Canada), ESET (Slovak Republic), Sophos (England), Bitdefender (Romania), WithSecure (Finland), Cybereason (US), WatchGuard (US), AhnLab (South Korea), and Trellix (US). Partnerships, agreements, collaborations, acquisitions, and product developments are various growth strategies these players use to increase their market presence.

SentinelOne (US) is a leading provider of autonomous security solutions for endpoint, cloud, and identity environments. The company provides an Al-powered Singularity Platform integrating prevention, detection, response, remediation, and forensics into a unified solution. SentinelOne's offering includes Singularity Cloud Workload Security, which safeguards VMs, servers, containers, and Kubernetes clusters across hybrid cloud environments. The company also offers Singularity Identity, a proactive defense against cyber risks, and Singularity Ranger for network visibility and device control. It serves diverse industries, including energy, finance, healthcare, and education, with managed detection and response services like WatchTower and Vigilance. Operating globally across North America, Europe, and Asia Pacific, SentinelOne provides cutting-edge security, robust support, and comprehensive training via SentinelOne University.

Palo Alto Networks (US) is a next-generation cybersecurity company that offers innovative security solutions for safe digital transformation. The company provides an integrated suite of products and services on the three leading platforms: Network Security, Code-to-Cloud, and Al-Driven Security Operations. Network Security comprises next-generation firewalls, secure access service edge (SASE) offerings, and Al-driven security services and capabilities. Code-to-Cloud provides security posture management for multi-cloud environments, cloud workload protection (VMs and containers), and web application security. The Al-Driven Security Operations platform supports Cortex XDR for network inspection and endpoint protection against advanced threats such as ransomware. The company caters to various verticals such as government entities, end-user industries, financial services organizations, healthcare sector companies, manufacturing firms, petroleum companies, or refineries. Palo Alto Networks has a geographic presence across Asia Pacific, Europe, the Middle East & Africa, North America, and Latin America.

Apart from prominent vendors, some other key players, such as Absolute (US), CoSoSys (US), Webroot (US), Xcitium (US), ThreatLocker (US), and Deep Instinct (US), are also evolving in the endpoint protection platform market.

According to MnM's approach to evaluating the market, most businesses use inorganic growth tactics to hold onto their market share. These agreements cover alliances, acquisitions, collaborations, and partnerships together. Product launches and corporate growth activities are abruptly affected by factors such as government regulations. On the other hand, organizations are anticipated to embrace organic growth strategies to provide end consumers with endpoint protection platforms and services, which would assist businesses in boosting market revenue.

Related Reports:

Endpoint Protection Platform (EPP) Market Size, Share, Growth Analysis, By Offering (Platforms and Services), Enforcement Point (Mobile Devices, POS Terminals), Deployment Mode, Organization Size, Vertical and Region - Global Industry Forecast to 2029

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