Cosmetic Dentistry Market

The global cosmetic dentistry market is expected to grow from USD 21.9 billion in 2020 to USD 30.1 billion in 2025, at a CAGR of 6.6% during the forecast period. The cosmetic dentistry market is estimated to witness significant growth during the forecast period due to the growing consumer awareness and rising focus on aesthetics, increasing prevalence of oral health disorders, and rising dental tourism in emerging markets. However, the high cost of dental imaging systems, lack of reimbursement for cosmetic procedures, and high risks and complications associated with dental bridges and orthodontic treatments are expected to restrain the growth of this market during the forecast period.

The prominent players in this market are Henry Schein (US), DENTSPLY Sirona (US), Envista Holdings (US), Align Technology (US), and Straumann Holdings (Switzerland). These players have adopted various growth strategies such as acquisition, product launches, agreements, partnerships, collaboration, and expansion to increase their presence and reach in the cosmetic dentistry market.

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Henry Schein (US) is the leading player in the cosmetic dentistry market. It uses a centralized and automated distribution network and boasts a selection of more than 120,000 branded products, as well as more than 180,000 additional products available as special orders. The healthcare distribution segment aggregates the global dental and medical operating segment. The global dental group serves office-based dental practitioners, dental laboratories, schools, and other institutions. The company has focused on acquisitions, distribution partnerships, and agreements for growth.

Dentsply Sirona (US) accounted for 15–17% of the market in 2019. The merger of DENTSPLY International and Sirona Dental Systems was one of the major developments in the dental industry. The major strength of the firm is its strong presence, brand name, and wide product portfolio. The broad dental equipment portfolio of the company includes CAD/CAM systems, imaging systems, and dental specialty products for endodontics, orthodontics, and implants.

Envista Holdings (US) held nearly 10–12% of the market in 2019. Envista manufactures dental products that enable dental professionals to deliver better quality services. The company’s Ormco Corporation division provides innovative aesthetic products while the KaVo Kerr division has an extensive product portfolio for cosmetic dentistry. It focuses on product development, product launches, and commercial investment.

Related Reports:

Cosmetic Dentistry Market by Product (Dental Implant, Dental Bridge & Crown, Orthodontic Braces, Denture, Dental Laser, Dental Handpiece, Bonding Agent, Dental Chair, CAD/CAM System, Radiology Equipment), End User & Region- Global Forecast to 2025

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