Top Beauty Supplements Companies

The beauty supplement market is estimated at USD 3.96 billion in 2025 and is projected to reach USD 5.76 billion by 2030, at a CAGR of 7.8% from 2025 to 2030. The beauty supplement market is experiencing significant growth, driven by rising consumer awareness of holistic wellness and the connection between nutrition and skin, hair, and nail health. Increasing demand for anti-aging solutions, collagen-based products, and plant-based supplements is fueling market expansion. The growing influence of social media, celebrity endorsements, and e-commerce has further boosted product accessibility and awareness. Additionally, advancements in nutraceutical formulations, clean-label trends, and the rising preference for personalized beauty solutions contribute to the market's dynamic evolution. As consumers prioritize beauty from within, the market is expected to witness continued innovation and strong demand across global regions.

Top 10 Companies in Beauty Supplements Market

• Amway Corp (US)
• Nestlé (Switzerlands)
• Herbalife International of America, Inc. (US)
• Nu Skin (US)
• Meiji Holdings Co., Ltd . (Japan)
• Unilever (UK)
• H&H Group (Hong Kong)
• Nature’s Sunshine Products Inc (US)
• Otsuka Holdings Co., Ltd (Japan)
• Haleon Group of Companies (UK)

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Amway (US)

Amway is a leading manufacturer and distributor of nutrition, beauty, personal care, and home products, exclusively sold by its Independent Business Owners (IBOs) in more than 100 countries. The firm operates in four segments: Nutrition, Beauty, Personal Care, and Home & Others, including energy drinks and sports nutrition items. Its beauty supplements are available under the Nutrilite and Artistry brands.

Having a presence in more than 100 countries and employing over 15,000 employees, Amway has about 500 scientists, engineers, and technical professionals working with it. Amway has more than 1,000 global patents and pending patents, indicative of its focus on innovation and product testing.

Amway has about 750 sites globally, consisting of experience centers, stores, and distribution centers. It has six manufacturing facilities in strategic locations to ensure the production of millions of quality products to serve its Amway Business Owners (ABOs) and customers.

Nestlé (Switzerland)

Nestlé is a leading global food and beverage company with a diverse portfolio spanning nutrition, healthcare, and pet care. It provides science-based nutrition solutions for mothers, babies, and children. The company’s business segments include beverages, pet care, nutrition and health science, dairy products, confectionery, and water. Nestlé also offers beauty supplements under its nutrition and health science division.

Its beauty supplement brands include Vital Proteins LLC, Pure Encapsulation, and Nature’s Bounty. Nature’s Bounty, the flagship brand of The Bountiful Company, is dedicated to high-quality wellness products that enhance health. Nestlé ensures the quality of these supplements through rigorous oversight by scientists and manufacturing specialists, maintaining high industry standards and reinforcing its commitment to consumer well-being.

Herbalife International of America, Inc (US)

Herbalife International of America, Inc. is a global company specializing in nutrition, offering products for weight management, sports nutrition, and overall health and wellness. The company distributes and promotes a range of nutrition products through a network of independent members using a direct-selling approach. Its operations are divided into various business segments, including Weight Management, Targeted Nutrition, Energy, Sports and Fitness, Outer Nutrition, Literature, Promotional, and Others. Additionally, it provides beauty supplements under the Targeted Nutrition category.

Herbalife manufactures its products in facilities located in Winston-Salem, Lake Forest, Nanjing, Suzhou, and another Nanjing facility. These products are sold to members, who then consume them or resell them to retail consumers and other members. The company categorizes its global operations into five key regions: North America, Latin America, Asia Pacific, EMEA, and China. Around 60% to 65% of its inner nutrition products distributed worldwide are produced in HIM manufacturing facilities.

Market Ranking Analysis

The key players in the beauty supplement market, including companies like Amway (US), Nestlé (Switzerland), Unilever (UK) hold a significant share due to their diverse product offerings and continuous innovations in ingredient formulations. These companies cater to various consumer preferences, ranging from skin health and anti-aging to hair and nail support, leveraging technological advancements and scientific research to maintain a competitive edge in the global market.

Mid-tier companies play a crucial role in serving niche consumer demands by offering specialized formulations, such as plant-based, collagen-infused, or probiotic beauty supplements. Their growth strategies often include targeted marketing, direct-to-consumer (DTC) sales channels, and strategic collaborations with dermatologists and wellness influencers. Meanwhile, smaller players are gradually establishing themselves by focusing on regional markets or a limited range of innovative products. Although their market presence is smaller, they contribute to industry dynamics through strategic partnerships, technological advancements, and a focused entry strategy.

Related Reports:

Beauty Supplements Market by Type (antioxidants, vitamins & minerals, omega-3 fatty acids, collagen, hyaluronic acid, probiotics, other ingredients type), Target Consumer, Form, Distribution Channel, Function, and Region - Global Forecast to 2030

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