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3. Augmented Reality Navigation Companies -LLC (US) and Apple Inc. (US) are the Key Players

The augmented reality (AR) navigation market is expected to reach USD 6.33 billion by 2029 from USD 1.17 billion in 2024, at a CAGR of 40.3% during the 2024-2029 period.

The incorporation of AI algorithms enhances the reliability and functionality of navigation solutions, by providing users with responsive, personalized, and accurate navigation experience. Integrating AI algorithms with augmented reality (AR) navigation boosts the capabilities to provide precise location tracking and real-time data updates. By utilizing advanced AI techniques, augmented reality (AR) navigation systems can analyze GPS signals, sensor impacts, and environmental factors to locate the exact location accurately.

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Major Augmented Reality Navigation companies include:

• LLC (US)
• Apple Inc. (US)
• Microsoft (US)
• Neusoft Corporation (China)
• WayRay AG (Switzerland)
• FURUNO ELECTRIC CO., LTD. (Japan)
• ARway Corp. (Canada)
• Wiser Marine Technologies Ltd. (Canada)
• Mapbox (US)
• Treedis (Israel)
• ViewAR GmbH (Austria)
• Artisense GmbH (Germany)
• Kudan Germany GmbH (Germany)
• IndoorAtlas (Finland)
• Hyper (London)
• SITUM TECHNOLOGIES (Spain)
• Insider Navigation Inc. (Austria)
• Wemap SAS (France)
• Resonai Inc. (Israel)
• Oriient New Media Ltd (Israel)
• Navigine (US)
• 22Miles (US)
• Sygic (Bratislava)
• Veo (Poland)
• HERE (Netherlands)
• Esri (US)

The major players in augmented reality (AR) navigation market are Google LLC (US), Apple Inc. (US), Microsoft (US), Neusoft Corporation (China), WayRay AG (Switzerland), FURUNO ELECTRIC CO., LTD. (Japan), ARway Corp. (Canada), Wiser Marine Technologies Ltd. (Canada), Mapbox (US), Treedis (Israel), ViewAR GmbH (Austria), Artisense GmbH (Germany), IndoorAtlas (Finland), Hyper (London), SITUM TECHNOLOGIES (Spain), Insider Navigation Inc (Austria), Wemap SAS (France), Resonai Inc. (Israel), Oriient New Media Ltd (Israel), Navigine (US), 22Miles (US), Sygic (Bratislava), Veo (Poland), HERE (Netherlands), and Esri (US).

Google LLC

Google LLC, an Alphabet Inc. company, stands out as a major player in advertising and internet search. The business operates through three main segments such as Google Services, Google Cloud, and Other Bets. Google Services covers a wide range of Google LLC's key offerings and platforms. These consist of Android operating systems tools for advertisers, chrome browser, Gmail, Google Drive, Google Photos, Google Play, Google Maps, Search, and YouTube. Google Cloud offers Google Workspace and Google Cloud Platform. The Other Bets segment consists of multiple businesses at different levels of development, including those that focus on Internet and healthcare services.

Augmented reality (AR) navigation-based products are offered under its Google services business segment, and it includes ARCore and Google Maps. The google maps can be accessed through android, iOS and other platforms.

Google LLC maintains a robust geographic presence in the United States, EMEA (Europe, the Middle East, and Africa), APAC (Asia-Pacific), and Latin America.

Apple Inc

Apple Inc. is an American multinational technology company that specializes in designing, manufacturing, and marketing various kinds of technological devices. These gadgets include phones, tablets, computers, wearable devices, home devices and many accessories as well. The company also offers services like iCloud, Siri, and Maps. Apple organizes its business into five segments such as iPhone, services, wearables, home and accessories, Mac, and iPad. Services business segment of Apple Inc. offers augmented reality through Apple Maps and ARKit. Apple Maps provide real-time interactive directions and detailed visuals to make traveling easier whereas ARKit is a geotracking configuration that combines GPS, compass and tracking features, ARKit supports geotracking only with the device camera.

Apple Inc. has high business presence in Americas, Europe, Greater China, the Asia Pacific region, and Japan

Microsoft

Microsoft is a US-based technology company that develops and supports a range of software, services, devices, and solutions. It operates through three primary segments: productivity and business processes, intelligent cloud, and more personal computing.

The productivity and business processes segment is comprised of Office 365, Dynamics 365, and LinkedIn. The intelligent cloud segment includes Microsoft cloud services. Products such as HoloLens 2, HoloLens 2 development edition, HoloLens 2 industrial edition, inside-out tracking HMDs, Windows, mixed reality VR, mixed reality software, and Azure mixed reality are offered by more personal computing business segment whereas, augmented reality (AR) navigation is offered by HoloLens

Microsoft has global geographical presence and operates through subsidiaries such as Skype Technologies, GitHub, Microsoft Japan and others.

WayRay AG

WayRay AG is a Swiss company specializing in holographic augmented reality (AR) technology for the automotive industry. Founded in 2012 and headquartered in Zurich, Switzerland, WayRay AG has positioned itself as a pioneer in the development of holographic AR displays that can be integrated into vehicles and enhance the driving experience with advanced augmented reality (AR) navigation and safety features. The company's technology is unique in its ability to project AR images directly onto the windshield, creating a seamless and immersive experience for drivers and passengers. WayRay AG's augmented reality (AR) navigation system provides a real-time holographic display that overlays navigation instructions, route guidance, and points of interest directly onto the windshield.

WayRay AG has a geographical presence in Switzerland, China, the US, and Spain.

Neusoft Corporation

Neusoft Corporation is a Chinese multinational IT services and software company with a strong global presence. The company focuses on the field of intelligent vehicle connectivity, smart city, healthcare, enterprise digital transformation and international software services. It provides augmented reality (AR) navigation and AR HUD software under its intelligent vehicle connectivity product segment.

Neusoft Corporation's augmented reality navigation solutions are used in various hardware platforms, including in-vehicle infotainment systems (IVI), smartphones, instrument clusters, and HUDs.

Neusoft Corporation's AR HUD is a software solution that seamlessly integrates map navigation, intelligent driving, and infotainment data through advanced ARCore algorithms and state-of-the-art user experience design. It delivers an immersive driving experience that enhances safety, usability, and intelligence by synthesizing virtual and real-world elements.

Related Reports:

Augmented Reality Navigation Market by HMD, HUD, AR Navigation Software; Real-time Location Data Management, Routing and Navigation, Asset Tracking, Reverse Geocoding; Built-in Mobile Sensors, Visual Positioning System, AR Cloud - Global Forecast to 2029

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