Anti-Counterfeit Packaging Market

The global anti-counterfeit packaging market size is projected to grow from USD 179.4 billion in 2024 to USD 326.3 billion by 2029, at a CAGR of 12.7% during the forecast period.

Anti-Counterfeit Packaging Companies

The anti-counterfeit packaging market is experiencing significant growth driven by various factors. The increase of counterfeit goods in pharmaceuticals, electronics, luxury goods, and automotive parts is intensifying. This growing threat prompts companies to adopt more advanced anti-counterfeit packaging solutions to safeguard their products and uphold their brand reputation. Governments worldwide are enforcing stricter regulations to combat counterfeiting, mandating the use of sophisticated packaging technologies. Adherence to these regulations drives the widespread adoption of anti-counterfeit packaging solutions across various sectors. Consumers are increasingly concerned about product authenticity and safety, fueling demand for transparent and verifiable product information. The companies are investing in anti-counterfeit packaging technologies to protect their products.

To know about the assumptions considered for the study download the pdf brochure

A few of the major players are, Avery Dennison Corporation (US), 3M Company (US), SATO Holdings Corporation (Japan), Zebra Technologies Corporation (US), and CCL Industries Inc., (Canada). These players have implemented various growth strategies, such as product launches, acquisitions, partnerships, and expansions to enhance their market shares and boost their product portfolios.

Avery Dennison Corporation, founded in 1935, a global leader in labeling and packaging materials, offers a comprehensive range of innovative solutions to meet the diverse needs of its customers worldwide. Avery Dennison's product portfolio encompasses a wide array of labeling and functional materials, including RFID inlays and tags, and software applications that seamlessly integrate the physical and digital realms. The company provides diverse branded packaging solutions and information-enhancing products that elevate the customer experience. It caters to various end-use industries, including retail, construction, footwear and apparel, logistics, e-commerce, pharmaceuticals, logistics, transport, food, grocery, automotive, and healthcare. Avery Dennison maintains a global footprint in more than 50 countries, with operations spanning North America, South America, Europe, and the Asia Pacific with more than 35,000 employees.

CCL Industries Inc. was established in 1951 and headquartered in Ontario, Canada. The company serves a wide range of industries, including consumer packaging, healthcare, chemicals, electronics, and automotive. CCL operates through its four divisions: CCL, Innovia, Avery, and Checkpoint. Avery is the world’s largest supplier of labels, specialty converted media, and software solutions—to enable effective digital printing that deals with brand protection. It specializes in manufacturing RFID labels that provide reliable integrated solutions for anti-counterfeiting, authentication, and inventory management applications, and they are also used to ensure brand protection.

SATO Holdings Corporation, founded in 1940, is a leading provider of automatic identification and data collection solutions. The business overview should include the company's name, location, founding date, and key offerings, such as the products or services it provides. The company manufactures a wide range of products, including thermal barcode printers, labels, tags, ribbons, and cards. SATO serves a diverse customer base, spanning food, healthcare, manufacturing, retail, transportation, and logistics industries. The company's global presence, with operations across the Americas, Europe, Asia, and Oceania, allows it to deliver comprehensive solutions tailored to the unique needs of each market.

3M founded in 1902, is a diversified American corporation with an extensive portfolio that spans various categories. Their business segments are divided into four categories: safety and industrial, transportation and electronics, healthcare, and consumer. 3M serves customers across a diverse array of industries, including automotive, electronics, healthcare, safety, energy, and consumer goods. With a global presence, the company operates converting and manufacturing facilities throughout the Americas, Asia Pacific, Europe, the Middle East, and Africa, enabling it to cater to the needs of its international customer base.

Zebra Technologies Corporation founded in 1969, is a prominent player in the automatic identification and data capture (“AIDC”) industry. The company operates in the market via two business segments: Asset Intelligence & Tracking (AIT), which comprises barcode and card printing, supplies, services, location solutions, and retail solutions; and Enterprise Visibility & Mobility (EVM), which deals in mobile computing, data capture, RFID, and services. The company operates in 122 facilities with around 9,750 employees globally. They offer products, solutions, and services through a direct sales team and a network of over 10,000 channel partners in approximately 185 countries.

The companies have initiated the following developments:

• In April 2024, Avery Dennison announced the expansion of its AD Pure range, a portfolio of inlays and tags completely free of PET plastic. AD Pure inlays and tags are sustainably produced with innovative antenna manufacturing technology. The antenna and chips are applied directly on paper, making the range 100% plastic-free.
• In January 2024, Avery Dennison launched the AD 2Metal Rock M781 RFID tag for harsh conditions. This global performing tag is designed for tagging metal, liquid, and difficult-to-tag non-metal objects. The thin, soft, and flexible tag structure ideally suits curved (convex and concave) and flat surfaces.
• In October 2023, Avery Dennison Corporation signed an agreement to acquire Silver Crystal Group, an established player in sports apparel customization and application across in-venue, direct-to-business, and e-commerce platforms.   
• In May 2023, SATO Holdings Corporation announced that its subsidiary SATO International America, Inc., acquired Stafford Press, Inc., a company based in Redmond, specializing in inkjet color on-demand horticulture tags and labels in the North American market.
• In April 2023, Avery Dennison Corporation acquired LG Group, Inc. (“Lion Brothers”), a Maryland-based designer and manufacturer of apparel brand embellishments.
• In April 2023, CCL Industries Inc., announced acquisition of eAgile Inc. (“eAgile”) and the intellectual property of Alert Systems ApS (“Alert”).
• In January 2023, Avery Dennison Corporation announced the acquisition of Thermopatch, a leader in industrial laundry labeling, heat transfers, and emblems on textiles, advancing the company's strategy to drive growth in external embellishments.
• In November 2022, SATO, a global leader in auto-ID and labeling solutions, partnered with Loftware, the global leader in Enterprise Labeling and Artwork Management solutions, to launch the world's first cloud-based RFID tag encoding and logging solution.
• In May 2022, CCL Industries Inc., announced the acquisition of Floramedia Group B.V. (“Floramedia”), a company based in Westzaan with in-house tag & label creation and production, complemented by sales offices in seven countries.
• In March 2022, Zebra Technologies Corporation announced the acquisition of Matrox Imaging (Matrox Electronic Systems Ltd.), a proven developer of advanced machine vision components and systems.
• In February 2022, Avery Dennison Corporation announced the acquisition of TexTrace AG, (“TexTrace”), a technology developer that specializes in custom-made woven and knitted RFID products that can be sewn onto or inserted into garments.
• In January 2022, Avery Dennison Corporation announced the acquisition of Rietveld (RTVPRINT), a leading full-service provider of embellishment solutions and application and printing methods for performance brands and team sports in Europe.

Related Reports:

Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Hologram, Tamper Evidence, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceutical, Personal Care, Apparel & Footwear, Luxury Goods), & Region - Global Forecast to 2029

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
[email protected]