AI PC Market

The global AI PC market is projected to grow from USD 91.23 billion in 2025 to USD 260.43 billion by 2031, at a CAGR of 19.1%. The growth of the AI PC market is driven by the surging demand for greater on-device artificial intelligence capability, which offers faster performance, enhanced privacy, and less reliance on cloud processing. Such PCs come with integrated AI accelerators or neural processing units (NPUs), enabling real-time operations including voice recognition, image enhancement, and predictive assistance on the machine. The growing popularity of generative AI programs, hybrid workplaces, and the demand for intelligent, responsive computing experiences drive this. As operating systems and software become increasingly AI-powered, consumers and businesses move to AI-capable PCs to remain competitive and productive.

Some major players in the AI PC market with a significant global presence include Apple Inc. (US), Dell Inc. (US), HP Development Company L.P. (US), Lenovo (China), and ASUSTeK Computer Inc. (Taiwan). These players have incorporated various organic and inorganic strategies, including collaborations, product launches, and partnerships, to strengthen their international footprint and capture a more significant share of the AI PC market. These organic and inorganic strategies have allowed these market players to expand across geographies by offering AI PCs.

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Major AI PC Companies Include:

• Apple Inc. (US)
• Dell Inc. (US)
• HP Development Company, L.P. (US)
• Lenovo (China)
• ASUSTeK Computer Inc. (Taiwan)
• Intel Corporation (US)
• Advanced Micro Devices, Inc. (US)
• NVIDIA Corporation (US)
• Acer Inc. (Taiwan)
• Microsoft (US)

In May 2024, Apple Inc. (US) introduced the SoC M4 chip for iPad Pro, which features cutting-edge AI processing capabilities built on second-generation 3 nm technology. The iPad Pro features a 10-core CPU and the fastest neural engine, capable of 38 trillion operations per second.

In January 2024, Dell introduced XPS laptops, with supercharged performance for complex workloads and featuring the Intel Core Ultra processors and NVIDIA GeForce RTX GPUs (up to the GeForce RTX 4070 GPU), in the XPS 16 with up to 80 W of sustained performance.

Apple Inc. (US) designs, produces, and sells a diverse portfolio of products, including wearables, accessories, personal computers, tablets, and smartphones. Apple operates primarily through major business segments, including iPhone, Mac, iPad, Wearables, Home and Accessories, and Services. Apple designs and manufactures proprietary AI chips specifically for its platforms, such as the A-series for iPhones and iPads and the M-series for Macs, providing high performance and outstanding energy efficiency. Introducing the M1 chip dramatically shifted the PC sector, delivering desktop power in a super-efficient form factor. Its A-series chips continue to dominate the mobile performance space, further establishing Apple as an innovator. Apple's ecosystem comprises macOS, iOS, Safari, iTunes, iWork, and iLife, facilitating seamless user interaction. The firm is known for its excellent brand image, design quality, and customer loyalty.

Dell Inc. is a global technology firm that delivers a broad range of hardware, software, and services for enterprise, client, and cloud computing environments. Dell Technologies provides cloud infrastructure and cloud services to assist organizations in constructing, managing, and optimizing their cloud infrastructure. The company conducts business through three business segments: Infrastructure Solutions Group (ISG), Client Solutions Group (CSG), and Other Business, which mainly comprises Dell's resale of standalone products of VMware LLC. ISG comprises servers, storage and networking, third-party software, and peripherals, while through the CSG segment, the company offers commercial and consumer desktops, thin client products, and notebooks. VMware offers computing, cloud management, networking and security, storage and availability, and other end-use computing solutions.

Market Ranking

The market for AI PCs is rapidly evolving and competitive, and Apple Inc., Dell Inc., HP Development Company LP, Lenovo, and ASUSTeK Computer Inc. contribute significantly to the market share. Apple stands out with its AI chips, i.e., the M-series for Mac and A-series for smartphones, delivering robust on-device AI computations and setting energy efficiency and performance benchmarks. Dell and HP are aggressively integrating AI features into their high-end laptops and desktops by partnering with chipmakers, such as Intel and NVIDIA, to cater to professionals, creators, and business users. Lenovo utilizes its global presence and robust R&D to provide AI PCs designed for productivity, security, and smart user experiences. ASUSTeK is concentrated on performance-oriented innovation, integrating AI features in its gaming and creator-centric PCs, further enhancing AI adoption among users. Additionally, the market comprises a combination of regional and niche vendors. It provides scope for innovation and specialization as AI PC adoption keeps expanding across various industries, such as education, business, gaming, and content creation.

Related Reports:

AI PC Market by Product (Desktops & Notebooks, Workstations), Operating System (Windows, macOS, Chrome), Compute Type (GPU, NPU <40 TOPs, 40–60 TOPS), Compute Architecture (X86, ARM), Price (<USD 1,200, USD 1,200 and Above) - Global Forecast to 2031

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