The global AI in tourism market size is projected to grow from USD 2.95 billion in 2024 to USD 13.38 billion by 2030 at a Compound Annual Growth Rate (CAGR) of 28.7% during the forecast period. AI plays a massive role in understanding and catering to cultural preferences and trends in the travel and hospitality industry. Vast amounts of social media data, customer reviews, and consumption patterns provide ample grounds for companies to adjust their products ranging from accommodation and culinary experience to marketing local traditions and flavor appreciation. For instance, AI will bring attention to the amenities or services in high demand by special markets such as family packages in destinations where most tourists are families, or health and wellness-oriented packages in destinations where the tourists would want to focus on health and relaxation. Feedback and trends induced by AI-driven sentiment analysis allow companies to quickly respond to any shifts in cultural dynamics and newly emerging consumer interests. Such information arms companies with all necessary adjustments toward customer satisfaction and loyalty and eventually results in improved positioning in various markets, pushing further growth and prosperity within this new world of global travel.
Key and innovative vendors in the AI in tourism market
Snowflake (US), IBM (US), NVIDIA (US), Microsoft (US), AWS (US), Salesforce (US), Huawei (China), Sabre Corporation (US), SAS Institute (US), Appier (Taiwan), [24]7.ai (US), Virtusa Corporation (US), Travelport (UK), Amadeus (Spain), Devox Software (Poland) , AltexSoft (US), Jio Haptik Technologies Limited (India), SHR Group (US), Duve (US), Nexscient (US), Persado (US), Canary Technologies (US), Mize (US), FLYR (US), Geovea (US), Layla AI (Germany)
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The market players have adopted various strategies to strengthen their AI in tourism market position. Organic and inorganic strategies have helped the market players expand globally by providing travel & hospitality solutions & services.
Snowflake
Snowflake provides cloud-based data platform that helps organizations securely store, manage, and analyze large volumes of data. Snowflake offers an all-in-one data platform that combines advanced technologies, such as large language models (LLMs) and ML models, to develop advanced customer service chatbots and enhanced communication strategies. This enables businesses to make personal offers, streamline booking processes, and enhance forecasting capabilities. Snowflake, with its partner Tredence, is working towards innovating hospitality AI by providing meaningful data insights and optimizing interactions for better customer experiences. This partnership emphasizes using AI for innovation in the hospitality sector to meet shifting customer needs and boost customer engagement.
Salesforce
Salesforce is a global provider of CRM technology that fosters stronger collaboration between companies and their customers. Salesforce has a complete set of travel and hospitality solutions in terms of optimizing relationships with customers and pushing loyalty through innovative technology. The Loyalty Management system of Salesforce uses predictive AI features to understand the behavior of its customers, which is sure to give deeper connections and urge revisit traffic. Salesforce allows integration of these capabilities in the CRM platform and enables organizations to apply it across departments, smoothing out workflow and improving customer services through Service Cloud and MuleSoft. By partnering with NVIDIA, Salesforce provides AI capabilities based around autonomous agents and interactive avatars that engage customers in new ways. This enables Salesforce to deliver personalized experiences while maximizing efficiency.
AWS
In the travel and hospitality sector, AWS offers generative AI solutions. It provides personalization tools that enhance the experience of the customers and AI-powered chatbots that support customers in a better way. AWS has invested in a joint venture with Korea Air to create an AI contact center, simplifying customer relationships and improving service delivery. This reflects Amazon's desire to unlock the greatest possible promise of sophisticated AI technologies that revolutionize travel, empowering businesses to offer their customers better efficiency, personalization, and service responsiveness. Through such innovations, AWS is positioned as one of the best companies in the AI in tourism industry.
Related Reports:
Artificial Intelligence in Tourism Market by Solution (Virtual Assistant & Chatbots, Pricing & Revenue Management, Booking Management System), End Users (Maritime Travel, Aviation, Cruise Line Operators, Resorts & Theme Parks) - Global Forecast to 2030
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