Synthetic Data Generation Market

According to a research report "Synthetic Data Generation Market by Offering (Solution/Platform and Services), Data Type (Tabular, Text, Image, and Video), Application (AI/ML Training & Development, Test Data Management), Vertical and Region - Global Forecast to 2028" published by MarketsandMarkets, the global synthetic data generation messaging market size to grow from USD 0.3 billion in 2023 to USD 2.1 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 45.7% during the forecast period.

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The global synthetic data generation market has various applications such as data democratization, AI/ML training and development, data anonymization, test data management, enterprise data sharing, data analytics and visualization, data monetization, and others. The major end-users of the Synthetic Data Generation market include BFSI, Healthcare & Life sciences, Retail & E-commerce, Automotive & Transportation, Government & Defense, IT and ITeS, Energy and Utilities, Manufacturing, and Other Verticals.

Stricter regulations, and limitations on the use of real-world data due to increasing concerns about data privacy and security have created a demand for synthetic data as a viable alternative. Synthetic data generation enables organizations to generate and utilize data without compromising sensitive information, addressing real-world data privacy and security challenges. Businesses are increasingly relying on data-driven decision-making to gain a competitive edge.

Among vertical, the BFSI segment is expected to dominate the market during the forecast period

Based on vertical, the BFSI segment of the synthetic data generation market is projected to hold a larger market size during the forecast period. The adoption of synthetic data generation drives the BFSI (Banking, Financial Services, and Insurance) vertical due to increasing concerns about data privacy and compliance regulations. Synthetic data provides a solution for generating realistic datasets without compromising sensitive information, allowing organizations in the BFSI sector to meet regulatory requirements. It enables improved risk management, fraud detection, model development, and customer analytics, facilitating more accurate predictions.

By data type, image and  video segment to record the highest market share during the forecast period

Image and video data represent visual information in the form of images and videos. Synthetic data generation for image and video data involves creating artificial visual content that simulates real-world scenarios. This process is driven by the need for training computer vision models, object detection, image recognition, and video analysis. Synthetic image and video data enable organizations to generate diverse datasets that cover a wide range of scenarios, lighting conditions, and object variations. It supports the development and validation of algorithms for autonomous vehicles, surveillance systems, medical imaging, and virtual reality applications.

Asia Pacific to record the highest growth during the forecast period.

The synthetic data generation market in the Asia Pacific region is experiencing significant growth driven by rapid digital transformation, increasing data privacy regulations, growing adoption of AI and ML technologies, rising cybersecurity concerns, and a thriving startup ecosystem. Organizations in the region are leveraging synthetic data generation to address data-driven challenges, comply with regulations, enhance AI and ML model performance, strengthen cybersecurity measures, and drive innovation. With the region's focus on digitalization and the emerging need for data-driven solutions, Asia Pacific's synthetic data generation market is poised for continued expansion and opportunities.

Market Players

Major vendors in the synthetic data generation market include Microsoft (US), Google (US), IBM (US), AWS (US), NVIDIA (US), OpenAI (US), Informatica (US), Broadcom (US), Sogeti (France), Mphasis (India), Databricks (US), MOSTLY AI (Austria), Tonic (US), MDClone (Israel) TCS (India), Hazy (UK), Synthesia (UK), Synthesized (UK), Facteus (US), Anyverse (Spain), Neurolabs (Scotland), Rendered.ai (US), Gretel (US), OneView (Israel), GenRocket (US), YData (US), CVEDIA (UK), Syntheticus (Switzerland), AnyLogic (US), Bifrost AI (US), Anonos (US).

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