European Smart Home Market

According to a research report "European Smart Home Market by Lighting Controls, Smart Speakers, Entertainment Controls, HVAC Controls, Security & Access Control, Smart Kitchen, Home Healthcare, Smart Furniture, Home Appliances, Wired, Behavioral, Proactive - Global Forecast to 2030" The European smart home market was valued at USD 24.74 billion in 2025 and is projected to reach USD 36.12 billion by 2030; it is expected to register a CAGR of 7.9% during the forecast period.

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Seamless connectivity is making smart home systems more attractive and accessible to users for everyday use. Governments across Europe are also helping push things forward by offering incentives and creating supportive policies that make it easier for people to adopt these technologies. As a result, more homeowners are starting to see how smart devices can improve their daily lives- adding extra layers of safety, security, and convenience. These devices are found to enhance safety through their features, which trigger increased public acknowledgment of their ability to improve security alongside everyday convenience. Strong market expansion of smart homes across Europe continues because customers are showing more interest in home monitoring solutions and experience enhanced comfort from system control and peace of mind.

By system type, the behavioral segment is likely to account for a larger market share during the forecast period.

The behavioral segment is expected to hold a larger share of the total European smart home market in 2030. It gives users customized, adaptable experiences through behavioral learning and automatic daily routine execution. Through real-time detection of user needs, behavioral software improves energy efficiency and comfort, making the process more convenient.

By installation type, the retrofit installation segment is expected to grow at a higher CAGR during the forecast period.

The retrofit installation segment is expected to grow at a higher CAGR during the forecast period. Consumer demand for retrofitting smart home devices will experience increased momentum in the upcoming years because homeowners want contemporary spaces with minimum renovations. Modern home modernization has become more affordable because plug-and-play devices allow wireless connection with ecosystem-compatible solutions. People looking for convenience improvements, enhanced comfort, and reduced energy usage prefer this solution even when they do not plan to implement a complete smart home system.

By country, the UK is expected to hold the second-largest share of the European smart home market during the forecast period.

The UK is expected to hold the second-largest European smart home market share in 2030. The market expansion of smart technology in the UK occurs through its integration process during new construction projects and home renovation tasks. The fear of home security drives consumers to install smart cameras and locks for protection. Faster internet, attributed to better broadband and expanding 5G coverage, along with more affordable devices and wider availability, is making smart home tech easier for more people to access. Consumer confidence and market expansion continue to grow through supportive regulations and better data privacy standards in the country.   

The key companies in the European smart home market include Johnson Controls Inc. (Ireland), Honeywell International Inc. (US), Schneider Electric (France), Siemens (Germany), ASSA ABLOY (Sweden), Amazon.com, Inc. (US), Apple Inc. (US), Resideo Technologies Inc. (US), Robert Bosch (Germany), and ABB (Switzerland).

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