Automation Testing Market

According to a research report "Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028" published by MarketsandMarkets, the automation testing market is expected to reach USD 55.2 billion by 2028 from USD 28.1 billion in 2023, at a Compound Annual Growth Rate (CAGR) of 14.5% during 2023–2028.

Browse 327 market data Tables and 54 Figures spread through 295 Pages and in-depth TOC on "Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028"
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The increasing emphasis on API-first development places automation testing tools at the forefront of validating crucial aspects such as functionality, security, and performance of APIs. In this paradigm, where APIs serve as the backbone for seamless integration and communication between software components, automation testing becomes indispensable. These tools rigorously verify the functionality of APIs to ensure they meet specified requirements, conduct thorough security testing to identify and mitigate potential vulnerabilities and assess the performance of APIs under varying conditions. By automating these critical aspects of API testing, organizations can enhance the reliability and interoperability of their software components, facilitate faster integration cycles, and ultimately deliver robust and secure applications in an API-driven development landscape. The role of automation testing tools in this context not only ensures the quality of individual APIs but also contributes significantly to the overall success of API-first development strategies.

“Based on the endpoint interface, the web segment will hold the largest market size during the forecast period.”

In the dynamic web landscape, where users access content through diverse platforms, cross-browser compatibility is paramount for delivering a consistent user experience. Automation testing serves as a crucial mechanism to navigate the intricacies of multiple browsers, each with its unique versions and rendering engines. By employing automation testing, organizations can systematically verify the functionality and appearance of web applications across a spectrum of popular browsers, including Chrome, Firefox, Safari, and Edge. This comprehensive testing approach enables the identification of any inconsistencies or issues that may arise due to variations in browser behavior. It ensures that web applications not only meet users' expectations on different browsers but also adhere to industry standards, promoting a seamless and uniform experience regardless of the chosen browser. Automation testing, in this context, acts as a robust quality assurance measure, supporting developers in creating web applications that perform optimally and uniformly across the diverse browser ecosystem.

“By vertical, the retail segment is expected to hold a higher growth rate during the forecast period.”

In the retail sector, Point-of-Sale (POS) systems serve as the linchpin of physical store operations, and automation testing plays a pivotal role in ensuring their flawless functionality. Automation testing in POS systems encompasses various tasks critical to the retail experience. It rigorously validates transaction processing, guaranteeing that payment transactions, whether by cash, credit card, or alternative methods, are executed accurately and securely. Furthermore, automation testing verifies the seamless handling of payments, ensuring that various payment options are processed without glitches. Receipt generation, a fundamental aspect of the customer's interaction, is thoroughly tested to ensure that customers receive accurate and well-formatted receipts for their purchases. Additionally, automation testing extends to the integration points of POS systems with back-end systems, such as inventory management and order processing. This comprehensive testing approach ensures that the entire transaction lifecycle, from initiating a sale to updating inventory and generating receipts, operates cohesively. By leveraging automation testing in POS systems, retailers can minimize the risk of errors, enhance operational efficiency, and deliver a seamless and positive in-store experience for customers.

“Asia Pacific is expected to hold a higher growth rate during the forecast period.”

Across the Asia Pacific region, there is an intense surge in technology initiatives and substantial investments in bolstering digital infrastructure. The robust commitment to advancing technological landscapes has created a pressing need for comprehensive validation methodologies, and automation testing emerges as a linchpin in this context. The systematic approach of automation testing aligns seamlessly with the multifaceted objectives of technology-driven projects. As governments and businesses embark on initiatives ranging from smart cities to digital transformation programs, the reliability and success of these projects hinge on the efficiency and accuracy of their underlying software systems. Automation testing, tailored to the region's diverse technological environments, not only expedites the testing process but also provides a structured means to identify and rectify potential issues proactively. This strategic alignment ensures that the investments in technology initiatives yield reliable, high-quality outcomes, contributing to the overall advancement of the Asia Pacific region's digital landscape.

Market Players

The major vendors covered in the automation testing market include IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the automation testing market.

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